Presentation on theme: "How to Sell Social Media NowSourcing, Inc. Social Media Club."— Presentation transcript:
How to Sell Social Media NowSourcing, Inc. Social Media Club
Overview What is Social Media? Who to Sell to How to Sell it Expectations (from both sides) Social media learning curve Do it Yourself / Not Doing it Hurts Live demonstration
What is Social Media Marketing? Social Media Marketing (SMM) combines the goals of internet marketing with social media sites such as Digg, Flickr, MySpace, YouTube and many others. The SMM goals will be different for every business or organization, however most will involve some form of viral marketing to build idea or brand awareness, increase visibility, and possibly sell a product or service. SMM may also include online reputation management.
What is Social Media Marketing? Social media has become the new PR, and has the capability of sending large amounts of web traffic in short time periods. The real value of marketing through social media is a three-fold process: 1.Initial buzz about your brand, viral spread, major site traffic in the first 24 hours 2.Mentions and links in major news media, influencers, leaders of your market segment 3.Authority backlinks that will increase your search engine ranking
What is Social Media Marketing?
Who to Sell to Who: the businesses –Benefit for any industry –Agencies, SEOs, Website Firms White Label Services
Who to Sell to Who: the people –Convince C-Level execs social is worth funding Who is talking about your company Who is talking about your competition Personalized voice: ultimate competitive advantage
How to Sell it Build a voice without looking lame, stupid, desperate, and unoriginal Social media is about your voice ROI and Metrics –You cant afford the learning curve –Quickstart packages
Expectations Who is participating? Press releases? Community management? Reputation management? Blogging? Get this up front, aim for 50/50 partnership
Social Media Learning Curve
Do it Yourself / Not Doing it Hurts Dell Support 450+ searches/day 24k+ in January 2007 Oh my!