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Introducing… Mario Brown & Brian Anderson BONUS CALL: Ranking Videos for Local Clients the Easy Way.

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Presentation on theme: "Introducing… Mario Brown & Brian Anderson BONUS CALL: Ranking Videos for Local Clients the Easy Way."— Presentation transcript:

1 Introducing… Mario Brown & Brian Anderson BONUS CALL: Ranking Videos for Local Clients the Easy Way

2 Quick Poll

3 YouTube Traffic – WOW!!! Over 800 million unique users visit YouTube each month Over 4 billion hours of video are watched each month on YouTube 72 hours of video are uploaded to YouTube every minute 70% of YouTube traffic comes from outside the US YouTube is localized in 43 countries and across 60 languages In 2011, YouTube had more than 1 trillion views or around 140 views for every person on Earth

4 YouTube and Mobile Traffic from mobile devices tripled in 2011 More than 20% of global YouTube views come from mobile devices 3 hours of video is uploaded per minute to YouTube from mobile devices YouTube is available on 350 million devices

5 Video + Social = Real Value 500 years of YouTube video are watched every day on Facebook, and over 700 YouTube videos are shared on Twitter each minute 100 million people take a social action on YouTube (likes, shares, comments, etc) every week More than 50% of videos on YouTube have been rated or include comments from the community Millions of videos are favorited every day Clicks on the like or dislike button on YouTube have doubled since the start of For every dislike, we get 10 likes- people like to tell other people about the stuff they love.

6 YouTube SEO - Overview Your video will perform well in YouTube based on three key points: 1.Tagging vs. Description 2.Calls-to-Action 3.Slick Theme Proper tagging and keyword usage are the most important influences for organic search ranking of channels. The video itself will rely heavily on the text in the description more than anything else Adding in simple call-to-actions will help increase traffic and pick-up on social networking sites Your channel should look similar to the company website

7 Lessons From the the Trenches

8 Real World Examples – San Diego

9 Real World Examples - Orlando

10 Real World Examples - Fargo

11 Real World Examples - Raleigh

12 Real World Examples - Boston

13 Real World Examples - Onalaska

14 Real World Examples – Las Vegas

15 YouTube Channel Optimization

16 Channel Settings Title – Include your company name in the title Visibility – Check the blip to make your channel visible Location – Check the box so others can find your channel via Channel Tags – This is the most important part of channel optimization Choose 3-5 keywords you want to target for your channel. Make sure these keywords are the same ones you use on your website and that they are relevant to your business Separate each keyword using quotation marks. It should look like this: Atlanta Foot Pain, Atlanta Heel Pain, Atlanta Arch Support

17 Channels – Videos/Playlists 1.Always select the My Uploaded Videos option in the featured content box 2.Always set one of your videos as the featured video 3.Check the box to play your featured video automatically

18 Channels - Profile 1.Use your business name for the name 2.Use the exact URL to your website under the website section this will be the only followable link you can obtain through YouTube 3.In your channel description, summarize the content of the channel, and include a link to your companys Facebook or Twitter page (note - these will be nofollow links) 4.In the About Me section, it is important to give a brief description of the company using the targeted keywords 5.All other sections of the profile are great to have, but they will not help optimize the channel in any way.

19 Channel Themes & Colors No impact on the optimization Choose a theme and colors that are similar to your website

20 Channel Description Optimization

21 YouTube Video Optimization

22 Video Title Info and Settings Section: Video Title Two good best practices to consider… Always include the word video at the end of the title Include your company name in the title

23 Video Description The description text is critical ! –Include the company website URL at the beginning of the description (No-follow link) –Mention the company name after the company URL –Include minimum of 3-5 keywords in the video description –Several sentences + with keyword rich content –When users click on the video, the company URL will still show up in the video description without the expanded view –Include links to the company Facebook and Twitter pages at the end of the video description –Local Must-Do -- Create a citation (Name, Address, Ph#, and URL) back to business

24 Why the link at the beginning? The reason I suggest putting the URL at the beginning of the video description…. YouTube features a rollover-style description viewer This means that anything not in the first line of the video description will be covered up unless the viewer clicks to read more.

25 Sample Description

26 Basic Video Info

27 Geo-Tagging – Video Location

28 Videos: Broadcasting and Sharing Options Privacy – Set to public License – Select the standard YouTube license Comments – Allow Comment Voting – Allow Video Responses – Allow Ratings – Allow Embedding – Allow Syndication – Allow

29 My REAL Fiverr Jobs for Linking

30 Cheap Backlinking for Local Videos 50 EDU and 200 Wiki links - $5 inside High PR Backlinks - $5 22 PR8 to PR5 Social Bookmarks MANUALLY Linkwheel Creation - $5 them-dominate-the-first-page-of-any-search-engine High PR Wiki links - $5 GOV and EDU Wiki Links - $5

31 Cheap Social Linking for Local Videos 110 Google Plus 1s google-search-engine 300 Unique Pinterest Followers / Repins / Likes to-seo-rocket-up-your-high-rank-on-google-search-engine 100 Stumbleupon Votes google-search-engine Retweet to 250k Twitter followers, and Add 2500 real followers to your Twitter Account account Tweet Message to 1mm followers and Get 2500 real followers to Twitter, and then...Retweet one of our Tweets tweets

32 Advanced Video Promotional Platform One Load (formerly Tube Mogul) Free option still available with limited feature set

33 Poll – Want more!?

34 Simple Video Pro – Last Chance

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