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Solid State Lighting Revolution January 2010 Jovani Torres.

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Presentation on theme: "Solid State Lighting Revolution January 2010 Jovani Torres."— Presentation transcript:

1 Solid State Lighting Revolution January 2010 Jovani Torres

2 Copyright © 2009 Cree, Inc. pg. 2 Disclosure: Forward-Looking Statements This presentation includes forward-looking statements about Crees business outlook, future financial results, product markets, plans and objectives for future operations, and product development programs and goals. These statements are subject to risks and uncertainties, both known and unknown, that may cause actual results to differ materially, as discussed in our most recent annual and quarterly reports filed with the SEC. Important factors that could cause actual results to differ materially include current uncertainty in global market conditions that could negatively affect product demand, collectability of receivables and other related matters; our ability to successfully develop new products; our ability to lower costs; increasing price competition; the complexity of our manufacturing processes and the risk of production delays and higher than expected costs; risks associated with the ramp- up of production for new and existing products; the rapid pace of technology development that could affect demand; and the difficulty of estimating future market demand for our products. The forward-looking statements in this presentation were based on managements analysis of information available at the time the presentation was prepared and on assumptions deemed reasonable by management. Our industry and business are constantly evolving, and Cree assumes no duty to update such forward-looking statements to reflect subsequent developments.

3 Copyright © 2009 Cree, Inc. pg. 3 Founded in 1987 Public since 1993 (Nasdaq: CREE) Headquartered in Durham, NC Cree Global Reach 11 Major Locations 3,200 Employees Fiscal 2009 Revenues $567M

4 Cree LED Businesses LED Lighting Lead the market & accelerate adoption Create demand/pull for LED lighting LED Components Drive Revenue Enable the market with lighting-class LEDs LED Chips Technology to enable components Market Opportunity LED Lighting Materials LED Components LED Chips pg. 4

5 Copyright © 2009 Cree, Inc. pg. 5 Cree Mission Lead the LED Lighting Revolution and obsolete energy-inefficient light bulbs pg. 5

6 Copyright © 2009 Cree, Inc. pg. 6 Its Happening Faster Than You May Think… LED Lighting Conventional Lighting Global General Illumination Market** Revenue (Billions) ** Source: Philips Lighting

7 Copyright © 2009 Cree, Inc. pg. 7 …A Brief History of Lighting 1879 Edison Light Bulb U.S. 223, Fluorescent Tube 1919 Sodium Vapor Lamp 1970s First Red LED ~1990 High Brightness Red, Orange, Yellow, & Green LEDs 1995 High Brightness Blue, Green LEDs 2000 White LED Lamp demonstrates Incandescent Efficacy (17 lm/W) 2005 White LED Lamp demonstrates Fluorescent Efficacy (70 lm/W) 2009 Production White LED Lamp Exceeds 100 lm/W Current lighting technology is over 120 years old LEDs began as just indicators, but are now poised to become the most efficient light source ever created Calculators and Indicators Monochrome signs Full Color Signs Solid State Lighting

8 Copyright © 2009 Cree, Inc. pg. 8 Brief History of LEDs 1955 – RCA reports IR emission using GaAs 1961 – TI gets patent for IR LED 1962 – GE develops first visible LED 1968 – Monsanto develops first commercially available LEDs for HP35 calculator 1970s - GaP-based red, green and yellow 1980s – AlGaAs/AlInGaP red and amber LEDs 1990s – InGaN LEDs and YaG phosphor 2000s – White LEDs for SSL

9 Copyright © 2009 Cree, Inc. pg. 9 Basic Advantages of LED Light LEDs are…very energy efficient >100LPW (near-term roadmap to >150LPW…) Are directional No wasted light, any pattern possible Have very long lifetime >50,000 hours to 70% Lumen Maintenance (L70) Are inherently rugged No filament to break Start instantly nanoseconds vs. > 10 min re-strike (HID) Are environmentally sound no Hg, Pb, heavy metals Are infinitely dimmable, controllable New lighting features, power savings Love cold temperatures No cold starting issues

10 Copyright © 2009 Cree, Inc. pg. 10 One teaspoon of mercury can contaminate a 20 acre lake.. Effects of Mercury on the Environment * Forever. * Each year, an estimated 600 million fluorescent lamps are disposed of in U.S. landfills amounting to 30,000 pounds of mercury waste. * The mercury from one fluorescent bulb can pollute 6,000 gallons of water beyond safe drinking levels. *

11 Copyright © 2009 Cree, Inc. pg. 11 LED Chip Determines raw brightness and efficacy Phosphor system Determines color point and color point stability Package Protects the chip and phosphor Helps with light and heat extraction Primary in determining LED lifetime LED Technology

12 Copyright © 2009 Cree, Inc. pg. 12 Current LED Lighting Applications Lumens LPW Lumens/$

13 Copyright © 2009 Cree, Inc. pg. 13 Why LED Lighting? The widespread use of LEDs over the next 10 years can: Save energy (Good) Save money Help protect the environment (Green) LED lighting can reduce electricity needs for lighting by more than 60%

14 Copyright © 2009 Cree, Inc. pg. 14 Why LED Lighting? LED lighting can reduce electricity needs for lighting by more than 60% US Electricity Consumption Lighting 22% Commercial 59% Industrial 14% Residential 27%

15 Copyright © 2009 Cree, Inc. pg. 15 DOE Roadmap US Department of Energy 2009 Multi-Year Plan for SSL Cree cool white production Cree warm white production

16 Copyright © 2009 Cree, Inc. pg. 16 Haitzs Law

17 Copyright © 2009 Cree, Inc. pg. 17 How the Roadmap Really Works: Chip Improvement Major leaps forward on LF depends on major chip improvements Incremental chip improvements, phosphor efficiency, and learning curve historically improves 1-2 LF bins as well Time 350mA (lumens) Current Generation Last Generation Next Generation

18 Copyright © 2009 Cree, Inc. pg. 18 LED Performance Continues To Increase Light Source Efficiency Trends CW Lumens/watt Incandescent CFL Linear Fluorescent HID LED 3 yrs ~2 yrs ? yrs 186 LPW 161 LPW 131 LPW R&D Announcement XP-G XP-E High Volume Production XR-E pg. 18


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