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Developer Relations Project Review FY 98 plans June 13, 1997.

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Presentation on theme: "Developer Relations Project Review FY 98 plans June 13, 1997."— Presentation transcript:

1 Developer Relations Project Review FY 98 plans June 13, 1997

2 Agenda DRG Highlights / Lowlights DRG Highlights / Lowlights DRG and ADCU Responsibilities DRG and ADCU Responsibilities DRG FY 98 Goals and Objectives DRG FY 98 Goals and Objectives

3 1:1 Highlights Coverage - > 400 ISVs Coverage - > 400 ISVs BackOffice - > 260 logos and will exceed 300 by 12/97 BackOffice - > 260 logos and will exceed 300 by 12/97 Games - > 220 titles with top 10 all on windows and > 100 D3D games under construction Games - > 220 titles with top 10 all on windows and > 100 D3D games under construction Launch event support - ISVs, testimonials, content Launch event support - ISVs, testimonials, content IE - at 3.0 launch > 100 controls shipped, broad tools support, early support for CAB and Java VM IE - at 3.0 launch > 100 controls shipped, broad tools support, early support for CAB and Java VM COM Industry initiatives - 9 to date COM Industry initiatives - 9 to date

4 1:Many Highlights Launch of Key initiatives Launch of Key initiatives DHTML, AFC, CDF, Security DHTML, AFC, CDF, Security 3rd party ISV Co-Marketing programs 3rd party ISV Co-Marketing programs ISVs: 585 to 1335 ISVs: 585 to 1335 Active Controls; 420 to 3100 Active Controls; 420 to 3100 Community Efforts Community Efforts SiteBuilder over 500K members SiteBuilder over 500K members UGs; 36 new ActiveX User Groups UGs; 36 new ActiveX User Groups RDs; 21 to 93 covering 46 countries RDs; 21 to 93 covering 46 countries Education & Training Education & Training Intranet Solution Center Intranet Solution Center Reached over 120,000 via conferences/UG tours, design previews, broadcasts & participated in TS w/total reach of 648K Reached over 120,000 via conferences/UG tours, design previews, broadcasts & participated in TS w/total reach of 648K

5 Lowlights Limited ISV feedback to product groups and executives Limited ISV feedback to product groups and executives DRG spread itself to thin - didnt prioritize and make hard trade offs DRG spread itself to thin - didnt prioritize and make hard trade offs Complex, confusing, and contradictory platform messages Complex, confusing, and contradictory platform messages Sun is winning the PR mindshare of developers Sun is winning the PR mindshare of developers Active Platform, ActiveX, Java response Active Platform, ActiveX, Java response

6 DRG Mission New DRG Mission: Work with new technology, strategic early adopters focused on delivering applications, content & messages that promote our platform New DRG Mission: Work with new technology, strategic early adopters focused on delivering applications, content & messages that promote our platform ADCU Mission: Establish BackOffice as the dominant platform for all new and existing business applications by evangelizing professional developers broadly, providing deep technical and business support to Solution Developers, and by increasing end customer demand through industry focused sales and marketing activities ADCU Mission: Establish BackOffice as the dominant platform for all new and existing business applications by evangelizing professional developers broadly, providing deep technical and business support to Solution Developers, and by increasing end customer demand through industry focused sales and marketing activities

7 DRG & ADCU Responsibilities ADCU Responsibilities Account Management / Relationship Model Account Management / Relationship Model ISVs for all new and existing business apps ISVs for all new and existing business apps Deep technical support Deep technical support Product & technology focus - BackOffice Product & technology focus - BackOffice COM based vertical industry initiatives COM based vertical industry initiatives Scenarios Scenarios Revenue driven Revenue driven DRG Responsibilities Early Adopter Model Early Adopter Model Technology focused team for strategic early adopter ISVs and ICPs Technology focused team for strategic early adopter ISVs and ICPs Focus on new technologies with metrics tied to launch milestones Focus on new technologies with metrics tied to launch milestones Own competitive ISVs Own competitive ISVs Provide 1:Many messages, PR, and content Provide 1:Many messages, PR, and content Design win and PR driven Design win and PR driven

8 DRG / ADCU Synergy Select ADCU ISVs 1:1 Early Adopter Program Participation Early Adopter Program Participation 1:1 Evangelism 1:1 Evangelism Workshops & Dev Labs Workshops & Dev Labs Co marketing Co marketing Open Process support Open Process support Systems Design Reviews (SDR) Systems Design Reviews (SDR) ADCU ISVs 1:Many Platform / API messaging and PR Platform / API messaging and PR Developer Conferences (PDC, TechEd) Developer Conferences (PDC, TechEd) Re-factoring of PDC materials including demos for field delivery Re-factoring of PDC materials including demos for field delivery General ISV development programs General ISV development programs Site Builder Network, MSDN, ISV Programs Site Builder Network, MSDN, ISV Programs

9 DRG History Win32 Phase Windows 95Windows 95 BackOffice Phase NT, SQL, Exchange, SMS, SNA Vertical Phase NT, SQL, Exchange, SMS, SNA ADCU Phase BackOfficeBackOffice Windows Games Phase DX Internet Phase IE, IIS Java Phase 199519961997 Windows TNG Windows 5.0Windows 5.0 K2/MTSK2/MTS WeblicationsWeblications Windows MM Phase DX ServicesDX Services Internet Phase IE XIE X WeblicationsWeblications 1998 3 2 1

10 DRG Goals at a Glance WindowsMM 1:1 - break 100 3D titles 1:1 - break 100 3D titles 1:1 - top 15 pub ISVs 1:1 - top 15 pub ISVs 1:M - PR, ISV Pgm, Integration 1:M - PR, ISV Pgm, IntegrationXMAS97 DXDX D3DD3D DplayDplay Color, Type, devicesColor, Type, devices WindowsK2 1:1 - 50 weblications 1:1 - 50 weblications 1:M - SBN, ISV Program 1:M - SBN, ISV ProgramH1/98 IIS/ASP/MTSIIS/ASP/MTS ADO/OLE DBADO/OLE DB "COM3""COM3" Windows5.0 1:1 - 50 apps 1:1 - 50 apps 1:M - PDC, DevDays (75K), Book swap, Corp RDs, ISC 1:M - PDC, DevDays (75K), Book swap, Corp RDs, ISCH1/98 IE4 1:1 - 50 chnls, 30 ctls, 15 tools 1:1 - 50 chnls, 30 ctls, 15 tools 1:M - SBN - 1000 IE4 channels 1:M - SBN - 1000 IE4 channels Wwlive, Seminars. launch 1:1 9/97 1:M 6mo > Launch Area Summary Metrics When Logo CompliantLogo Compliant ZAW-setup, profilesZAW-setup, profiles "COM3""COM3" ADS-extend user objADS-extend user obj SSPI-Security PrivdrSSPI-Security Privdr MMC-gui for ctlMMC-gui for ctl WBEM-InstrumentWBEM-Instrument DHTMLDHTML CDFCDF ASFASF Fresh contentFresh content ISV Call to Action XMAS97 NT 5.0 IE 4.0 Launchmile-stone Java 1:1 - 75 apps 1:1 - 75 apps 1:M - PR / Reviews, J/Advantage, JIBE 1:M - PR / Reviews, J/Advantage, JIBE9/97 AFC / MSVMAFC / MSVM "COM3""COM3" IE 4.0 GamersICPPublishers Trad & EnterpriseISVs TradISVs ICPs Tool & ControlVendors TargetAudience CurrentJavaDevelopers 11 4 12 14 1:1H/C 3

11 What were not Covering 1:1 Products and Technologies Memphis Memphis Management, IE & DX covered but Memphis not treated as a launch event Management, IE & DX covered but Memphis not treated as a launch event Current versions of BackOffice (ADCU) Current versions of BackOffice (ADCU) Windows CE Windows CE Broadcast Broadcast Talisman (DPs & DRs only at this point) Talisman (DPs & DRs only at this point) Office Office Markets and Business Segments Enterprise ISVs (ADCU) Enterprise ISVs (ADCU) Vertical Industries ISVs (ADCU) Vertical Industries ISVs (ADCU) Enterprise Tools ISVs (ADCU) Enterprise Tools ISVs (ADCU) Telephony & Communications (ICU / ADCU) Telephony & Communications (ICU / ADCU) Education (EdCU) Education (EdCU) Specific Unix to Win32 or Mac to Windows migration programs Specific Unix to Win32 or Mac to Windows migration programs Design and Broadcast Community targeted marketing efforts Design and Broadcast Community targeted marketing efforts

12 Windows TNG/COM3" Launch PDC - Sept 1997 PDC - Sept 1997 Worldwide PR launch: analyst tour, press release, reference customers etc. Worldwide PR launch: analyst tour, press release, reference customers etc. Sales tools and collateral for field Sales tools and collateral for field Messages (still being refined) Messages (still being refined) Native to Windows Native to Windows Benefits of Java to all languages Benefits of Java to all languages Extended set of run time services for components (auto everything) Extended set of run time services for components (auto everything) Weblication Model Weblication Model

13 Objectives: Objectives: More compelling content on more sites for IE than for Netscape More compelling content on more sites for IE than for Netscape More tools making it easy to author IE content More tools making it easy to author IE content Get sites to deliver our call to action Get sites to deliver our call to action Competition Competition MS Dynamic HTML vs NSCP dynamic HTML MS Dynamic HTML vs NSCP dynamic HTML MS CDF vs Netscape Netcaster MS CDF vs Netscape Netcaster MS Java vs others MS Java vs others How we win: How we win: More better sites/channels and tools More better sites/channels and tools Win PR/Reviews Win PR/Reviews IE4 Mission

14 IE4 ICP Goals and Status 50 IE 4 sites/channels will be ready by RTM 50 IE 4 sites/channels will be ready by RTM 23 accounts high probability for beta 2 - 10 have supplied URLs to sample channels 23 accounts high probability for beta 2 - 10 have supplied URLs to sample channels Dev Labs, workshops & tutorials Dev Labs, workshops & tutorials 2 DPs / DRs held 2 DPs / DRs held 40 accounts in Dev Labs to date 40 accounts in Dev Labs to date 3 more dev labs scheduled through June 3 more dev labs scheduled through June tutorials held in Redmond, NY, LA & SF tutorials held in Redmond, NY, LA & SF first VTC on CDF held 5/23 first VTC on CDF held 5/23 Jumpstart CD Jumpstart CD 1st released in March 1st released in March 2nd released 6/2 including CDF samples 2nd released 6/2 including CDF samples to be merged with SDK by end of June to be merged with SDK by end of June

15 IE4 Sample ICPs for Beta 2 Company NameContract TypeLikelihood of Closing FortunePlatinum-Business90% FortunePlatinum-Business90% Intuit Platinum-Business90% Intuit Platinum-Business90% Universal PressPlatinum-Entertainment90% Universal PressPlatinum-Entertainment90% Hollywood OnlinePlatinum-Entertainment90% Hollywood OnlinePlatinum-Entertainment90% Disney OnlinePlatinum-First Tier90% Disney OnlinePlatinum-First Tier90% Wall Street Journal Platinum-News90% Wall Street Journal Platinum-News90% TechWebPlatinum-Technology75% TechWebPlatinum-Technology75% ZDNetPlatinum-Technology75% ZDNetPlatinum-Technology75% HotWiredPlatinum-Technology75% HotWiredPlatinum-Technology75% MSN InvestorPlatinum-Business100% MSN InvestorPlatinum-Business100% PreviewGold75% PreviewGold75% Golf WebGold100% Golf WebGold100% 7th LevelGold90% 7th LevelGold90% Entertainment DriveGold90% Entertainment DriveGold90% Mercury MailGold75% Mercury MailGold75% EarthwebGold75% EarthwebGold75% Stanley KaplanGold100% Stanley KaplanGold100% Happy PuppyGold100% Happy PuppyGold100% SonicNetGold90% SonicNetGold90% Paramount DigitalGold50% Paramount DigitalGold50% Womans WireGold75% Womans WireGold75% CorbisGold90% CorbisGold90% Reed-Elsevier SciBusiness IEAK100% Reed-Elsevier SciBusiness IEAK100%

16 IE4 ISV Goals and Status Objective: Objective: 15 tools/apps in beta at RTM 15 tools/apps in beta at RTM 30 cntrl vendors have beta DHTML controls at RTM 30 cntrl vendors have beta DHTML controls at RTM 22 ISVs targeted spanning Productivity, Dev Tools, Authoring Tools and Control Vendors 22 ISVs targeted spanning Productivity, Dev Tools, Authoring Tools and Control Vendors Contracted Black Diamond to assist ISVs with DHTML - assist ISVs developing editing/dev tools based on Trident Contracted Black Diamond to assist ISVs with DHTML - assist ISVs developing editing/dev tools based on Trident 1:1 ISV coverage, source code examination, sample code prep, carrot sample app development showing how to exercise the editing APIs 1:1 ISV coverage, source code examination, sample code prep, carrot sample app development showing how to exercise the editing APIs Develop information which will go into platform SDK Develop information which will go into platform SDK Write MSJ articles and PDC talk Write MSJ articles and PDC talk TargetsProducts PowersoftPowerSuite PowersoftPowerSuite Lotuscc:Mail Lotuscc:Mail QualCommEudora QualCommEudora Olson Software HWAWriters Assistant Olson Software HWAWriters Assistant

17 IE 4.0 - 1:Many Efforts PR/Broad messages PR/Broad messages Reviewers guide Reviewers guide Comparative reviews Comparative reviews Programs Programs SBN Push 2000 SBN Push 2000 Events Events June - 3 City Seminar Series; LA, SF and NY to top SPs June - 3 City Seminar Series; LA, SF and NY to top SPs July - 3rd Party Seminar Tour July - 3rd Party Seminar Tour Aug WW Live; IE 4.0 Learn to Push, 20K attendees, one day CDF drilldown. Aug WW Live; IE 4.0 Learn to Push, 20K attendees, one day CDF drilldown. Sep IE 4.0 Launch Event and subsequent 2 day drill down Sep IE 4.0 Launch Event and subsequent 2 day drill down

18 IE 4 Issues Low IE market share makes it difficult to primarily target IE without incentives Low IE market share makes it difficult to primarily target IE without incentives Tools support for building great content is still lagging Tools support for building great content is still lagging Potential issues around DHTML MM support as we migrate from Ihammer to DXA Potential issues around DHTML MM support as we migrate from Ihammer to DXA

19 Objective: Make Multimedia a strategic advantage for Windows Objective: Make Multimedia a strategic advantage for Windows Competitors: Apple Quicktime, Java Media Classes Competitors: Apple Quicktime, Java Media Classes How we win: How we win: Provide ISV evidence to support Windows as ultimate media/entertainment platform Provide ISV evidence to support Windows as ultimate media/entertainment platform Make MM a central part of our Platform Make MM a central part of our Platform Windows Multimedia Mission

20 Windows Multimedia Objectives Titles: D3D emphasis for Xmas 97 Titles: D3D emphasis for Xmas 97 >100 D3D titles, 12 DS3D- enabled titles, 6 DInput FF- enabled titles >100 D3D titles, 12 DS3D- enabled titles, 6 DInput FF- enabled titles Internet Tools - Leverage LMPro Internet Tools - Leverage LMPro Near Term: 24 tools (in all categories, video, graphics, audio, authoring) demonstrating DX API adoption Near Term: 24 tools (in all categories, video, graphics, audio, authoring) demonstrating DX API adoption Long Term: Major tool vendors (Macromedia, Adobe, Kinetix) produce content that runs on IE4/Memphis & leverages LMPro & DAnimation by NT 5.0 time frame Long Term: Major tool vendors (Macromedia, Adobe, Kinetix) produce content that runs on IE4/Memphis & leverages LMPro & DAnimation by NT 5.0 time frame On line (multi-player) - DPlay APIs by Xmas 97 On line (multi-player) - DPlay APIs by Xmas 97 Client - 30 DPlay-enabled titles Client - 30 DPlay-enabled titles Server - 6 Service Providers, 6 Branded Lobbies, 4 Server Solutions Server - 6 Service Providers, 6 Branded Lobbies, 4 Server Solutions Arcade Arcade 4 Major Win95/Memphis & NT based arcade vendors producing units by Xmas 97 4 Major Win95/Memphis & NT based arcade vendors producing units by Xmas 97

21 Windows Multimedia Status > 220 DX titles to date with top 10 games all on Windows - DOS Games are dying > 220 DX titles to date with top 10 games all on Windows - DOS Games are dying Excellent D3D traction Excellent D3D traction DRG working with 75 of a total of 108 D3D games under construction DRG working with 75 of a total of 108 D3D games under construction Top 3D tools (Kinetix 3D Studio Max, NewTek Lightwave) using D3D Top 3D tools (Kinetix 3D Studio Max, NewTek Lightwave) using D3D Adobes leading video editor using DirectShow Adobes leading video editor using DirectShow Expect to exceed Xmas 97 objectives Expect to exceed Xmas 97 objectives

22 Sample Key Title ISVs Domestic Epic Megagames Unreal Epic Megagames Unreal FASA Mechwarrior FASA Mechwarrior Origin Ultima Origin Ultima EclipseGames Avenger engine EclipseGames Avenger engine EAWingCommander EAWingCommander Lucas Jedi, Shadows Lucas Jedi, Shadows Interplay MDK Interplay MDK ActivisionI76 ActivisionI76 Sierra ES3, Fear Sierra ES3, FearEuropean Gremlin4x4 Gremlin4x4 Bullfrog Syndicate Wars Bullfrog Syndicate Wars Psygnosis GPolice Psygnosis GPolice Eidos Tomb Raider Eidos Tomb Raider DID F22 DID F22

23 Sample Key Tools ISVs Macromedia DirectorMM Authoring Flash MM/Web Authoring Extreme 3D3-D Authoring Final Cut Video Macromedia DirectorMM Authoring Flash MM/Web Authoring Extreme 3D3-D Authoring Final Cut Video Adobe Premiere Video After Effects Video Photoshop Graphics Adobe Premiere Video After Effects Video Photoshop Graphics Kinetix/Autodesk3D Studio Max 3-D Authoring HyperWire Java MM Authoring Kinetix/Autodesk3D Studio Max 3-D Authoring HyperWire Java MM Authoring MetaCreations Final EffectsVideo KPT ConvolverGraphics MetaCreations Final EffectsVideo KPT ConvolverGraphics Sonic FoundrySoundForgeAudio Sonic FoundrySoundForgeAudio AvidMCXpressVideo Pro Tools Audio AvidMCXpressVideo Pro Tools Audio Pinnacle SystemsGeniePVideo AlladinVideo DVEXtremeVideo Pinnacle SystemsGeniePVideo AlladinVideo DVEXtremeVideo

24 Sample On Line & Arcade Targets Gaming Service Providers MpathDPlay - CGDC MpathDPlay - CGDC Imagination (AOL)DPlay - CGDC Imagination (AOL)DPlay - CGDC MS Internet Gaming ZoneDPlay - CGDC MS Internet Gaming ZoneDPlay - CGDC BT/MCI - Wire PlayDPlay - in works BT/MCI - Wire PlayDPlay - in works TENDPlay - in works TENDPlay - in works Engage GamesDPlay - in works Engage GamesDPlay - in works MPGNetDPlay - in works MPGNetDPlay - in works KaliDPlay - in works KaliDPlay - in works Gaming Solution Vendors Networked EntertainmentNT Lobby Networked EntertainmentNT Lobby The PalaceNT Lobby Chat Server The PalaceNT Lobby Chat ServerArcade HanahoSystems Integrator HanahoSystems Integrator Naninet (EDS)Networked Arcade Units Naninet (EDS)Networked Arcade Units MonolithShell for Arcade games MonolithShell for Arcade games HAPP ControlsIndustrial strength Input devices HAPP ControlsIndustrial strength Input devices PlayNetNT based Internet phone & gaming Kiosk PlayNetNT based Internet phone & gaming Kiosk

25 Publishing Industry Goals Get Adobe, Macromedia, and Quark to make Windows their primary reference platform Get Adobe, Macromedia, and Quark to make Windows their primary reference platform 15 publishing/graphics desktop applications to support NT5 (including ICM 2.0 and OpenType) 15 publishing/graphics desktop applications to support NT5 (including ICM 2.0 and OpenType) 10 traditional publishing/graphics desktop apps within 3 months of IE4 RTM 10 traditional publishing/graphics desktop apps within 3 months of IE4 RTM DHTML, CSS, ActiveX controls and scripting DHTML, CSS, ActiveX controls and scripting 10 publishing server applications to support NT5 RTM 10 publishing server applications to support NT5 RTM 2 major publishing service providers to sell, install, and support NT5 by RTM 2 major publishing service providers to sell, install, and support NT5 by RTM 2 major OEM's to offer a publishing h/w & s/w bundle by NT5 RTM 2 major OEM's to offer a publishing h/w & s/w bundle by NT5 RTM Work with 5 leading Design schools to create Windows- based courses Work with 5 leading Design schools to create Windows- based courses

26 Publishing Evangelism Status All major desktop applications are now supporting Windows 95 and most fully support NT All major desktop applications are now supporting Windows 95 and most fully support NT 5 traditional desktop publishing apps already supporting IE and IIS (Adobe FrameMaker, Acrobat PageMaker, Micrografx, Quark XPress Visio and MGI) 5 traditional desktop publishing apps already supporting IE and IIS (Adobe FrameMaker, Acrobat PageMaker, Micrografx, Quark XPress Visio and MGI) Working with Linotype-Hell and Agfa to install & support NT through their worldwide support centers Working with Linotype-Hell and Agfa to install & support NT through their worldwide support centers Working with Compaq and Intergraph to create a special h/w & s/w bundle sku Working with Compaq and Intergraph to create a special h/w & s/w bundle sku Jonathan Seybold, John Warnock from Adobe, and Tim Gill from Quark are already endorsing Windows Jonathan Seybold, John Warnock from Adobe, and Tim Gill from Quark are already endorsing Windows Art Center and NYU, two of the top design schools, are starting to offer Windows-based courses and workshops Art Center and NYU, two of the top design schools, are starting to offer Windows-based courses and workshops

27 MM 1:Many Efforts PR/Broad messages PR/Broad messages Make multimedia key ingredient of Windows Make multimedia key ingredient of Windows Educate Press on MS MM strategy Educate Press on MS MM strategy Publshing industry migration stories Publshing industry migration stories DX titles announcements DX titles announcements Programs Programs MS ISV Program; focus on MM developer benefits for supporting DirectX MS ISV Program; focus on MM developer benefits for supporting DirectX Leverage Intel MM programs Leverage Intel MM programs Events Events CGDC CGDC Seybold Seybold Siggraph Siggraph

28 Windows MM Issues Not doing anything for Netshow Not doing anything for Netshow Not doing anything for Broadcast Not doing anything for Broadcast Lack of quality device drivers are still an issue Lack of quality device drivers are still an issue

29 Objective: Deliver compelling base of feature-exploitive applications at ship Objective: Deliver compelling base of feature-exploitive applications at ship Win32 Logo, ZAW, DSYS Win32 Logo, ZAW, DSYS Competition Competition Unices Unices Java Java Corba Corba How we win How we win The right apps: breadth and depth The right apps: breadth and depth The right time: available at ship The right time: available at ship Windows 5.0 Mission

30 Windows 5.0 Goals & Status Goal Goal Deliver 50 influential apps simship with NT 5 Deliver 50 influential apps simship with NT 5 Status Status Working with over 100 target applications today Working with over 100 target applications today Expect to meet or exceed goal Expect to meet or exceed goal ISV Requirements ISV Requirements New version of app is Windows 5 exploitative New version of app is Windows 5 exploitative Publicly state reference implementation is on NT5 Publicly state reference implementation is on NT5 Report and Chart ISV Progress Report and Chart ISV Progress

31 Windows 5.0 EAP Categories of ISVs Categories Count Communications (Host, PC & Remote Control) 7 Communications (Host, PC & Remote Control) 7 Database (Network or Server Based) 6 Database (Network or Server Based) 6 Entertainment / Education 9 Entertainment / Education 9 Groupware (Messaging, Workflow) 20 Groupware (Messaging, Workflow) 20 Management (Setup, Enterprise, Application, DS Admin & Utility) 24 Management (Setup, Enterprise, Application, DS Admin & Utility) 24 Productivity (WP, SS, PIM, Tax, Finance) 7 Productivity (WP, SS, PIM, Tax, Finance) 7 Publishing (CAD, Graphics, Design, Scan) 13 Publishing (CAD, Graphics, Design, Scan) 13 Tools (Setup and Development) 3 Tools (Setup and Development) 3 Vertical (Health Care, Banking, Insurance, Retail) 13 Vertical (Health Care, Banking, Insurance, Retail) 13 Total: 102

32 Sample Windows 5.0 EAP ISVs Business Solutions BAANBAAN V CAACCPACGeac Dun & BradstreetSmartStream Great Plains Dynamics C/S+ J.D. EdwardsOne World Macola Progression PeopleSoftHR, Financials, Manufacturing SAP AGR/3 Software 2000Infinium Software AGADABAS-D State of the ArtMAS 90cs Clarify Inc.ClearSuite PC DocsOpenDocs Group Ware LotusLotus Notes, cc:Mai FrontOfficeFrontOffice VeritySearch; Gropuware QualCommEudora, Eudora Pro Casahl TechRepliAction Pivotal SoftwareRelationShip SymmantecACT NetscapeSuiteSpot Active VoiceReprata; Personal URL OctelUNIFIED MESSAGING ActionAction WorkFlow; Metro Eastman SWOPEN/workflow JetFormFormFlow;Filler KeyFileKeyFlow RightAngleMotiva

33 Sample Windows 5.0 EAP ISVs Management BMCPatrol Boole & BabbageCommnad/Post CandleCandle Command Center / OmegaMon NetIQAppManager MetronAthene - Capacity Planning BindViewNOSAdmin for Windows CAPreferred Systems NetProNetPro Tools for NT TivoliTME HPOpenView ABC Systems and Dev ABCSetup InstallShield SeagateWinINSTALL IntelLANDesk McAfeeSaber Tools, VirusScan SeagateSeagate Ent Mgmt Suite McAfeeViruscan Delux QuarterdeskEssential Utilities 97 SymantecNorton Utilities 3.2 & AntiVirus Communications QuarterdeskProComm Plus SymantecWinfax Pro AttachmateExtra! Wall DataRUMBA WRQ, Inc.Reflection SymantecPC Anywhere 32bit Traveling SWLaplink Data Base CA-OpenIngresOpenIngres IBM DB/2DB/2InformixOracleSybase BorlandParadox

34 Sample Windows 5.0 EAP ISVs Publishing & Tools AutodeskAutocad Lt IMSITurbo Cad 2D/3D AdobePageMaker, Illustrator BroderbundPrint Shop Ensemble III QuarkQuark Xpress CorelCorel Draw 7 Upgrade MicrografxABC Graphics SuiteVisio AdobePhotoshop, PhotoDeluxe CaereOmnipage Pro Upgr MGIPhoto Suite XeroxPagis Pro 97 BorlandDelphi MacromediaDirector, FreeHand, Xres PowersoftPowerSuite Synon Corp.Obsydian Multi Media 3DO 7th Level Blizzard (Diablo- Battlenet) EA / Origin Ultima Humongous Entertainment / GTI Maxis Mindscape Sierra Online VirginProductivity IntuitQuicken LotusLotus 123 CorelPerfect Office LotusLotus Smartsuite Block FinancialTaxcut - Final IntuitTurboTax AdobeAcrobat CorelWord Perfect

35 Windows 5.0 1:Many Efforts PR/Broad messages PR/Broad messages Launch the Windows TNG Developer message Launch the Windows TNG Developer message Windows industry momentum evidence Windows industry momentum evidence Sales tools for integrated Windows platform Sales tools for integrated Windows platform Programs Programs Microsoft ISV Program Microsoft ISV Program Corporate RDs established and activated Corporate RDs established and activated Intranet Solutions Center Intranet Solutions Center NT5 Launch Event NT5 Launch Event ISVs act as NT5 Poster Children ISVs act as NT5 Poster Children ISVs get wide product exposure ISVs get wide product exposure CD, Events, Booth Space, Web Links, Quotes CD, Events, Booth Space, Web Links, Quotes

36 Windows 5.0 & Related Events Summary of events leading to PDC ZAW Design Preview May 23-24 ZAW Design Preview May 23-24 SAM Workshop - June 3 SAM Workshop - June 3 WBEM Design Preview - June 10 WBEM Design Preview - June 10 Setup ISV DevLab - June Setup ISV DevLab - June MMC DevLab - June, July and August MMC DevLab - June, July and August LDAP v3 Connect-a-thon - July LDAP v3 Connect-a-thon - July Windows NT 5.0 Design Review - August Windows NT 5.0 Design Review - August Windows ISV Advisory Board - Aug 15-16 Windows ISV Advisory Board - Aug 15-16 ZAW DevLabs Fall - Spring 98 ZAW DevLabs Fall - Spring 98 Windows PDC - September 23-24 Windows PDC - September 23-24 Windows PDC Windows PDC

37 Windows 5.0 Issues Need to redefine Logo requirements Need to redefine Logo requirements MS product groups must follow the API Style guide MS product groups must follow the API Style guide NT 5 will impact most of the existing Windows applications - Microsoft needs a broad migration effort NT 5 will impact most of the existing Windows applications - Microsoft needs a broad migration effort

38 Windows K2/MTS Mission Objectives Objectives Deliver compelling set of K2 exploitive apps at launch Deliver compelling set of K2 exploitive apps at launch Clear positioning of our server application development strategy Clear positioning of our server application development strategy Competitors Competitors Netscape Livewire Netscape Livewire Oracle Web offerings Oracle Web offerings CORBA CORBA How we win How we win Better business opportunity for ISVs Better business opportunity for ISVs Better integration, price performance and tools Better integration, price performance and tools

39 Windows K2/MTS Goals and Status Goal - Deliver 50 ISVs by RTM Goal - Deliver 50 ISVs by RTM Progress to date Progress to date Relatively slow progress - DRG could do better Relatively slow progress - DRG could do better MTS in a Box - Step by Step white paper describing how to develop MTS components MTS in a Box - Step by Step white paper describing how to develop MTS components MTS/IIS Workshops MTS/IIS Workshops Some Highlights Some Highlights Powersoft - Optima C++ beta generates MTS components Powersoft - Optima C++ beta generates MTS components Micro Focus - Demonstrated MTS components written in Visual Object Cobol at the November PDC Micro Focus - Demonstrated MTS components written in Visual Object Cobol at the November PDC SAP - R3 proof of concept app SAP - R3 proof of concept app Infinium (formerly Software 2000) - Architecting their next generation app around MTS and DCOM. Shipping in '97 Infinium (formerly Software 2000) - Architecting their next generation app around MTS and DCOM. Shipping in '97 Informix - Demonstrated an Informix DB running on Solaris participating in a MTS Transaction Informix - Demonstrated an Informix DB running on Solaris participating in a MTS Transaction CrossRoads - Recently agreed to leverage MTS & DCOM for their newly announced InterChange Server offering CrossRoads - Recently agreed to leverage MTS & DCOM for their newly announced InterChange Server offering

40 Sample ISV Application Targets Database Vendors Oracle 7 Oracle 7 Oracle Universal Server Oracle Universal Server IBM DB/2 NT IBM DB/2 NT Sybase System 11 Sybase System 11 Informix Online Dynamic Server Informix Online Dynamic Server Informix Universal Server Informix Universal Server Tandem NonStop SQL Tandem NonStop SQL Enterprise Application Vendors SAP SAP BAAN BAAN Infinium (Software 2000) Infinium (Software 2000) Synon Synon Marcam Marcam Alteer Alteer CrossRoads CrossRoads Tools Vendors Borland Delphi Borland Delphi Powersoft PowerBuilder, Optima Powersoft PowerBuilder, Optima Micro Focus Visual Object COBOL Micro Focus Visual Object COBOL Symantec Enterprise Developer Symantec Enterprise Developer Rational Rational TP Monitors Prologic Prologic BEA Tuxedo BEA Tuxedo IBM CICS IBM CICS Tandem TS/MP Tandem TS/MP IBM/Transarc Encina IBM/Transarc Encina Management Tool Vendors (tier) Candle (A) Candle (A) CA (A) CA (A) Tivoli (A) Tivoli (A) BMC (A) BMC (A) Platinum (A) Platinum (A)

41 Windows K2/MTS with ICPs Post IE4 Channel Launch Strategy Post IE4 Channel Launch Strategy Keep same targets Keep same targets Drive Back-end strategy Drive Back-end strategy IIS/ASP/MTS in all sites IIS/ASP/MTS in all sites Drive Site Server Drive Site Server Goal to have 50 sites K2 exploitative by NT 5.0 time frame Goal to have 50 sites K2 exploitative by NT 5.0 time frame

42 Windows K2/MTS - 1:Many Efforts PR/Broad messages PR/Broad messages Drive developer press to expect K2/MTS functionality for building apps Drive developer press to expect K2/MTS functionality for building apps Win reviews Win reviews Marketing Programs handled by PBS Marketing Programs handled by PBS Programs Programs SBN K2/BackOffice Server Push SBN K2/BackOffice Server Push Targeted communication to SBN/MSDN members Targeted communication to SBN/MSDN members Events Events PDC Track PDC Track 3rd Party seminar series 3rd Party seminar series Broadcast event opportunities Broadcast event opportunities

43 Objective: Provide alternative to Java developer (other than SUN). Objective: Provide alternative to Java developer (other than SUN). Keep Sun honest Keep Sun honest Message: If youre using Java Microsofts is better, and best on Windows Message: If youre using Java Microsofts is better, and best on Windows Performance (VM) Performance (VM) Integration Integration Features Features How we win How we win Attack 100% Pure Attack 100% Pure Attack any notion of the Java OS fantasy Attack any notion of the Java OS fantasy Support the Java developer community Support the Java developer community AFC/Java Mission

44 AFC/Java Objectives Only communicate with the Java contaminated Only communicate with the Java contaminated AFC GUI Libraries AFC GUI Libraries Win all reviews Win all reviews 50 key Java applications, class libraries and tools showing support for AFC GUI libraries by summer 50 key Java applications, class libraries and tools showing support for AFC GUI libraries by summer 75 key Java applications, class libraries, and tools showing support for AFC GUI libraries by IE4 launch 75 key Java applications, class libraries, and tools showing support for AFC GUI libraries by IE4 launch AFC Enterprise Libraries AFC Enterprise Libraries Design Preview: May 13 Design Preview: May 13 Will finalize metrics by July Will finalize metrics by July

45 AFC/Java Status 35 ISVs supporting AFC right now 35 ISVs supporting AFC right now Targeting Every JFC supporter: Targeting Every JFC supporter: Tools Tools Class libraries Class libraries Apps Apps

46 Current AFC Supporters AltaVista Internet Software AltaVista Internet Software Amara Amara Applied Visions Applied Visions Asymetrix Asymetrix Baan Baan Borland International Borland International BulletProof Corp BulletProof Corp Calico Technologies Calico Technologies ELF Systems ELF Systems Exeter Exeter Future Tense Future Tense HBS International HBS International hotOffice hotOffice InvestorsEdge.com InvestorsEdge.com JB Development JB Development JD Edwards JD Edwards KL Group KL Group NetDynamics NetDynamics NeuronData NeuronData Novell Novell NuMega Technologies NuMega Technologies ObjectShare ObjectShare Powersoft Powersoft Roving Software Inc. Roving Software Inc. SAS Institute Inc. SAS Institute Inc. Scopus Technology Scopus Technology Seagate Seagate Shoreline Teleworks Shoreline Teleworks SPSS SPSS Stingray Stingray Synon, Inc. Synon, Inc. Tendril Software Tendril Software VI/Visualize, Inc. VI/Visualize, Inc. ViewSoft ViewSoft WebFlow WebFlow Aimtech Aimtech

47 1:Many Java Community PR/Broad messages PR/Broad messages Win all reviews/News Win all reviews/News Programs Programs J/Advantage (MS ISV program) J/Advantage (MS ISV program) Events Events 3rd party VJ seminar series 3rd party VJ seminar series JIBE presence JIBE presence Sponsorships Sponsorships Online groups, websites, events Online groups, websites, events

48 AFC/Java Issues Need a clear, simple message/strategy that all of us communicate Need a clear, simple message/strategy that all of us communicate After COM3 is announced, we need to have a clear migration story from Java VM to COM3 After COM3 is announced, we need to have a clear migration story from Java VM to COM3

49 Efforts we should consider Windows 5.0 1:Many migration effort Windows 5.0 1:Many migration effort Focused Bay Area Swat Focused Bay Area Swat SBN Design Community Campaign SBN Design Community Campaign

50 Windows 5.0 Migration Mission Mission Work with ISVs to fix their broken Windows Ver 4.0 applications (95 & NT4) so that they will work with Windows Ver 5.0 platforms (98 and NT5) Work with ISVs to fix their broken Windows Ver 4.0 applications (95 & NT4) so that they will work with Windows Ver 5.0 platforms (98 and NT5) Objective Objective Update 250 broken Windows Ver 4.0 based applications so that they technically & publicly support Windows 98 & NT5 Update 250 broken Windows Ver 4.0 based applications so that they technically & publicly support Windows 98 & NT5 Requirements Requirements 10 contractors for 18 months = $ 750,000 10 contractors for 18 months = $ 750,000$ 750,000$ 750,000 50 broken applications assigned per person 50 broken applications assigned per person 25 applications actually fixed per person = 250 Apps 25 applications actually fixed per person = 250 Apps

51 Focused Bay Area Swat Flood the Bay with developer content and activities Flood the Bay with developer content and activities Win and embrace community leaders; infiltrate competitive community with our advocates. Win and embrace community leaders; infiltrate competitive community with our advocates. The Microsoft Center: Press briefings, monthly porting labs, SP/ISV presentations, user group meetings, developer library The Microsoft Center: Press briefings, monthly porting labs, SP/ISV presentations, user group meetings, developer library Bay PR Plan: Develop and execute a PR plan to decrease the negative perceptions Bay PR Plan: Develop and execute a PR plan to decrease the negative perceptions Focused support on startups and technical push for VCs Focused support on startups and technical push for VCs

52 Other issues to discuss Update on Feedback plans - http://drg Update on Feedback plans - http://drg Solaris ISV/VAR migration Solaris ISV/VAR migration MSJ/MIND update MSJ/MIND update

53 Backup

54 IE 4 Platinum ICP Call to Action Support CDF Support CDF Title, Abstract, Logo, Schedule, Last Modified, ScreenSaver attributes Title, Abstract, Logo, Schedule, Last Modified, ScreenSaver attributes IE 4.0 "Add Channel button" IE 4.0 "Add Channel button" Update content 5 times per week Update content 5 times per week Support Dynamic HTML (3 of the 5 following capabilities on top page of channel, at least 1 on at least 50% of remaining pages in channel) Support Dynamic HTML (3 of the 5 following capabilities on top page of channel, at least 1 on at least 50% of remaining pages in channel) Dynamic Content Dynamic Content 2D Postioning 2D Postioning Multimedia Effects Multimedia Effects Data Binding Data Binding Dynamic HTML Object Model Dynamic HTML Object Model Support 1 of the 3 following technologies Support 1 of the 3 following technologies Ratings Ratings HTML Mail HTML Mail Desktop Components Desktop Components Deliver multimedia content in the ASF format (Netshow) Deliver multimedia content in the ASF format (Netshow)

55 IE 4 Gold ICP Call to Action Support CDF Support CDF Title, Abstract, Logo, Schedule, Last Modified, ScreenSaver attributes Title, Abstract, Logo, Schedule, Last Modified, ScreenSaver attributes IE 4.0 "Add Channel button" IE 4.0 "Add Channel button" Update content 5 times per week Update content 5 times per week Support Dynamic HTML (3 of the 5 following capabilities on top page of channel) Support Dynamic HTML (3 of the 5 following capabilities on top page of channel) Dynamic Content Dynamic Content 2D Postioning 2D Postioning Multimedia Effects Multimedia Effects Data Binding Data Binding Dynamic HTML Object Model Dynamic HTML Object Model Support 1 of the 3 following technologies Support 1 of the 3 following technologies Ratings Ratings HTML Mail HTML Mail Desktop Components Desktop Components Netshow ASF format Netshow ASF format

56 Microsoft Developer Network Developer Essentials Broaden MSDN Brand Broaden MSDN Brand More then a subscription - MSDN will represent all Microsoft developer offerings More then a subscription - MSDN will represent all Microsoft developer offerings Events, tradeshows, programs, sponsorships Events, tradeshows, programs, sponsorships Simplify Microsofts developer message Simplify Microsofts developer message Get credit with industry influentials for Microsoft Developer Support Get credit with industry influentials for Microsoft Developer Support MSDN Online - the developer start page MSDN Online - the developer start page MSDN Online Membership - broad developer communications program MSDN Online Membership - broad developer communications program MSDN Library Online MSDN Library Online 140,000 members in first 3 1/2 weeks 140,000 members in first 3 1/2 weeks Goal is 500,000 members - upsell to products and developer community Goal is 500,000 members - upsell to products and developer community

57 Site Builder Network Program Objective Program Objective Find, evangelize, and build relationships with web professionals to promote Microsoft technologies Find, evangelize, and build relationships with web professionals to promote Microsoft technologies Marketing Strategy Marketing Strategy Drive adoption of Microsoft technologies through the following activities: Drive adoption of Microsoft technologies through the following activities: Prospect/Convert - keep growing SBN membership while converting guests to higher levels of membership Prospect/Convert - keep growing SBN membership while converting guests to higher levels of membership Engage - Drive usage of SBN benefits and Microsoft technologies Engage - Drive usage of SBN benefits and Microsoft technologies Entrench - Create programs for members satisfaction and community building to produce loyal, zealous SBN members Entrench - Create programs for members satisfaction and community building to produce loyal, zealous SBN members

58 SBN Target Audience Web Professionals - web designers, web developers and site administrators Web Professionals - web designers, web developers and site administrators Guest - anyone who hits the site and registers Guest - anyone who hits the site and registers Registration required for software downloads Registration required for software downloads Level 1 - anyone creating a web site Level 1 - anyone creating a web site Membership criteria: put IE logo on web site Membership criteria: put IE logo on web site Level 2 - creators of high traffic web sites Level 2 - creators of high traffic web sites Membership criteria: use ActiveX control and/or active server pages, put animated logo on web site Membership criteria: use ActiveX control and/or active server pages, put animated logo on web site Level 3 - most influential web consulting firms Level 3 - most influential web consulting firms Membership criteria: three Active Platform-exploitive URLs or top DRG account Membership criteria: three Active Platform-exploitive URLs or top DRG account Just hit 100,000th (L1- L3) - 586,000 overall Just hit 100,000th (L1- L3) - 586,000 overall

59 Microsoft ISV Co-mktg Umbrella MS ISV Program Umbrella MS ISV Program Central entry point on microsoft.com Central entry point on microsoft.com Consolidation of other ISV programs Consolidation of other ISV programs Expand to three core Windows-centric programs providing benefits across the company Expand to three core Windows-centric programs providing benefits across the company Java ISV program - >1,000 ISVs by EOY Java ISV program - >1,000 ISVs by EOY Launching startup/VC program - push technical/marketing information to both communities Launching startup/VC program - push technical/marketing information to both communities Intranet Solutions Center Intranet Solutions Center Response to AppFoundry - Almost 50 sample apps Response to AppFoundry - Almost 50 sample apps 171,000 unique GUIDs so far; 1 million hits by EOY 171,000 unique GUIDs so far; 1 million hits by EOY Evangelist Outreach Program (DRGinabox) - provide top ISVs with MS marketing advice and technical content to pass along to their ISVs Evangelist Outreach Program (DRGinabox) - provide top ISVs with MS marketing advice and technical content to pass along to their ISVs

60 Start-up and VC Support Venture capitalists: Venture capitalists: Newsletter targeting key VCs Newsletter targeting key VCs Information on Microsoft technologies Information on Microsoft technologies Information on strategic Microsoft-supportive start-ups Information on strategic Microsoft-supportive start-ups Summits for VCs Summits for VCs ISV tradeshow ISV tradeshow Technology and business briefings Technology and business briefings Dedicated e-mail alias for VCs Dedicated e-mail alias for VCs Start-ups: Start-ups: Introductions to VCs: Summit tradeshows, newsletter inclusion Introductions to VCs: Summit tradeshows, newsletter inclusion Web showcase and MSDN download gallery Web showcase and MSDN download gallery Co-op marketing: Discounts with start-up-savvy PR agencies, site builders, etc. Co-op marketing: Discounts with start-up-savvy PR agencies, site builders, etc. Full membership in ISV Program Full membership in ISV Program MSDN Universal at no cost MSDN Universal at no cost

61 Increase the size and reach of the Community Partners Extend the reach and impact of the RD program Extend the reach and impact of the RD program Corporate RDs: Identify and activate core group of 20 internal RDs in fortune 100 companies Corporate RDs: Identify and activate core group of 20 internal RDs in fortune 100 companies Drive more content locally- RD websites, RD community mixers Drive more content locally- RD websites, RD community mixers Build the Pyramid - Cultivate relationships with 3 2nd tier RDs in each region Build the Pyramid - Cultivate relationships with 3 2nd tier RDs in each region RDs Integrated with ADCU RDs Integrated with ADCU Aggressively target competitive insiders/RD Aggressively target competitive insiders/RD Targeting Sun/Unix and Apple Influentials Targeting Sun/Unix and Apple Influentials Summer Platforms Summit Summer Platforms Summit

62 Expand Educational Reach Broadcast - invest in successful programs and investigate new opportunities for increasing our reach Broadcast - invest in successful programs and investigate new opportunities for increasing our reach MS@Movies MS@Movies Tape sales Tape sales Direct TV/PPV Direct TV/PPV Tradeshows - decrease shows, increase participation and follow up Tradeshows - decrease shows, increase participation and follow up Sponsorship packages; Partner events Sponsorship packages; Partner events SWAT SWAT MS conferences and educational events - increase the reach and pump up the volume! MS conferences and educational events - increase the reach and pump up the volume! TechEd - the biggest yet w/ a WW presence! TechEd - the biggest yet w/ a WW presence! PDC - Windows, Windows, Windows PDC - Windows, Windows, Windows DevDays - Hope to exceed the 60K number this winter w/ NT DevDays - Hope to exceed the 60K number this winter w/ NT

63 Taking it to the masses… through the calendar year 6/17 WebInnovations; MS conf. tracks 6/17 WebInnovations; MS conf. tracks 7/31 Sun Competitive Summit 7/31 Sun Competitive Summit 8/5SIGGRAPH 8/5SIGGRAPH 8/26 Java Internet Business Expo! 8/26 Java Internet Business Expo! 9/1 IE 4.0 launch and mini devcon 9/1 IE 4.0 launch and mini devcon 9/1 MSDN UG tour 9/1 MSDN UG tour 9/22-24 Platform PDC, San Diego, CA., 9/22-24 Platform PDC, San Diego, CA., 10/1Notes Competitive Summit 10/1Notes Competitive Summit 10/1Seybold San Fran 10/1Seybold San Fran 11/17Comdex 11/17Comdex 11/1Devdays - NT 5 WW preview (75K) 11/1Devdays - NT 5 WW preview (75K) 12/8Internet World, New York 12/8Internet World, New York


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