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EBC1 – WU – Institute for English Business Communication Personnel management tasks Recruitment & selection Training (staff development) Placement & promotion.

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Presentation on theme: "EBC1 – WU – Institute for English Business Communication Personnel management tasks Recruitment & selection Training (staff development) Placement & promotion."— Presentation transcript:

1 EBC1 – WU – Institute for English Business Communication Personnel management tasks Recruitment & selection Training (staff development) Placement & promotion Reward schemes & motivation Dismissal & disciplinary action

2 EBC1 – WU – Institute for English Business Communication Exercise 6.1.2: Answers (1-3) 1.All efforts designed to increase subordinates effort and, above all, output (NOT merely to make them satisfied) 2.In some form other than cash 3.To officially inform his employer, in the manner set out in his contract, of his intention to leave his job

3 EBC1 – WU – Institute for English Business Communication Exercise 6.1.2: Answers (4,5) 4.Hours worked in excess of an employees contractual working time in one period (week, month) that are carried forward to the next, enabling him/her to work fewer hours and/or take extra holidays then 5.Involving employees with no management responsibilities

4 EBC1 – WU – Institute for English Business Communication Exercise 6.1.2: Answers (6,7) 6.Protection; Guarantee that the firm will take on any such liabilities 7.Regular payments made by employer after retirement and entirely financed by (voluntary) contributions from the employer

5 EBC1 – WU – Institute for English Business Communication Translating sentences 1.Translation involves transferring MEANING, so first understand the German sentence 2.Identify business terminology and collocations for which you have learnt equivalents 3.Look for obvious traps, eg false friends, tenses, prepositions, modals, word order 4.Remember – its the the meaning that matters; if you cant think of a direct equivalent for a word or phrase, try to paraphrase

6 EBC1 – WU – Institute for English Business Communication Exercise C: Model Versions 1.Normally we advertise our own vacancies. This time, however, we are having the job ad drawn up by a personnel consultancy. 2.The Head of Personnel said that we did not need to recruit any more workers. 3.If he had applied for the job, we would certainly have shortlisted him.

7 EBC1 – WU – Institute for English Business Communication Exercise C: Model Versions 1.At present, we are training employees who have recently been promoted 2.My contract of employment states that my employer must reimburse all expenses I incur on behalf of the firm at the end of each month.

8 EBC1 – WU – Institute for English Business Communication Exercise C4: Model versions a)Some candidates present themselves very well in an interview. b)They take no responsibility for the consequences of appointing someone they have recommended for a post. c)If the information in all CVs were checked thoroughly, I believe that in most cases it would turn out to be inaccurate, at least in part. d)The recruitment process is full of risks for non- specialists.

9 EBC1 – WU – Institute for English Business Communication Exercise 6.3.2: Model versions a)… be aware, our companys labour turnover is currently much too high. As a result, our recruitment costs are also extremely high. b)… therefore adopting certain measures aimed at increasing employees job satisfaction, as well as the effort they put into their work. c)… survey we have conducted, the main problems perceived by workers are that their wages are too low and that they lack motivation because of the routine nature of their work.

10 EBC1 – WU – Institute for English Business Communication Exercise 6.3.2: Model versions d)… we are adopting two measures relating to earnings. First, workers will be paid bonuses for achieving their monthly targets. Second, they will receive a substantial wage increase after three years with our firm. e)In addition, employees will receive training to ensure that they work effectively, and a job rotation system will be introduced that will, of course, include provision for further training.

11 EBC1 – WU – Institute for English Business Communication Listening Exercise 1 n Work patternOrigin 1.seasonal workPoland 2.part-time workScotland 3.self-employmentWales 4.teleworkingEngland 5.casual labourSouth Asia 6.migrant workerBulgaria

12 EBC1 – WU – Institute for English Business Communication Listening Exercise 2.1 a)F… 90% of employees … compares with 80% a decade ago b)TSelf-employment is down to 7% c)TPeople are staying in jobs longer d)FLess evidence of flexible employment than many people realise

13 EBC1 – WU – Institute for English Business Communication Listening Exercise 2.2 n 80%age of employees in permanent employment a decade ago n 90%age of employees in permanent employment today n 5%age of employees with temporary contracts n 7%age (of employees) who are self-employed now (and also in 1979) n 6, 2average period (months, years) people stayed in jobs 10 years ago n 7, 4average period (months, years) people stay in jobs now

14 EBC1 – WU – Institute for English Business Communication Listening Exercise 3 nCorrect order: c – b – e – a – d a)service sector b)middle-management c)bargaining power d)minimum-wage e)higher professional jobs f)employment-protection g)manual workers h)professional category

15 EBC1 – WU – Institute for English Business Communication Exercise C2: Answers a)It has come to my attention b)a matter of the greatest concern c)I am aware of d)misdemeanours e)I need hardly stress f)it represents a breach of our statutory duties g)to instigate disciplinary proceedings h)dismissal without notice i)an integral part of your contractual responsibilities

16 EBC1 – WU – Institute for English Business Communication 7.3.1C: Additional Vocabulary operatives (para 1 / line 1) by no means (1/8) contrary to (2/2) immense (2/3) encompass (2/4) potential (3/3) breaches (3/4) (to) get (a message) across (4/1) vigilant (4/4)

17 EBC1 – WU – Institute for English Business Communication (1): Model version a)… on the strictest observance of this policy, in your own interest, that of your colleagues and that of the company. As you are aware, smoking is damaging to the health of both smokers and their colleagues. Moreover, if it continues to take place, the company will be in serious breach of a statutory requirement.

18 EBC1 – WU – Institute for English Business Communication (1): Model version b)… smoking anywhere on the premises at any time after 8.30 am on [day & date], they will be subject to immediate dismissal without notice. I would emphasise that, given the importance of the issue, there will be no exceptions to this rule.

19 EBC1 – WU – Institute for English Business Communication (2): Model version a)… to build up a certain number of credit hours which you can use in the following month either to work fewer hours or, alternatively, to take up to two days additional holiday.

20 EBC1 – WU – Institute for English Business Communication (2): Model version b)I am fully convinced that these relatively minor inconveniences will be more than outweighed by the substantial advantages I have indicated. Finally, I would ask for the support of all Amco employees in ensuring that the new system works as smoothly as possible, in all our interests.

21 EBC1 – WU – Institute for English Business Communication (3): Model version a)… scheduled to begin on [day, date] is called off immediately. Moreover, I would expect you to refrain from any threat of strikes or other forms of action so long as negotiations continue.

22 EBC1 – WU – Institute for English Business Communication (3): Model version b)…, I am confident that the atmosphere is now conducive to taking an innovative approach to the issues concerned that casts aside entrenched attitudes and prejudices, among both management and employees

23 EBC1 – WU – Institute for English Business Communication Unseen text: Additional Vocab. corporate campuses (1/1) treadmills (1/2) sweatshop (1/5) heated debate (2/1) to skimo on sthg (2/3) sweeteners (2/7) clock-watching mentality (3/6-7)

24 EBC1 – WU – Institute for English Business Communication Unseen text: Additional Grammar. not uncommon (1/1) But (1/5 & 2/6) In fact (2/1) under (2/5) responding (3/1) Indeed (3/4) that (3/6)

25 EBC1 – WU – Institute for English Business Communication What is it? allows a company to differentiate itself from the competition and to create customer loyalty

26 EBC1 – WU – Institute for English Business Communication Unit 8 - Name the 4 Ps n where the product is sold n the goods n all the activities a company can use to publicize the product n the cost

27 EBC1 – WU – Institute for English Business Communication word combinations - brand classic awareness

28 EBC1 – WU – Institute for English Business Communication Branding Decisions ? separate brands family brand new brand generic brand existing brand

29 EBC1 – WU – Institute for English Business Communication Branding Decisions ? s____ brands fam____ brand new brand generic brand ex____ brand

30 EBC1 – WU – Institute for English Business Communication Which pricing policy? n price is high and remains high n price is high at beginning and is later lowered n sale price is below production price n price is low initially and then raised

31 EBC1 – WU – Institute for English Business Communication Unit 9 Holistic Marketing: n Looks at u the whole business u its vision and goals, u its target markets, u connections among all the business elements n Goal u to discover what methods and messages will appeal to each customer.

32 EBC1 – WU – Institute for English Business Communication non-traditional marketing n viral marketing - induces Web sites or users to pass on a marketing message to other sites or users, n guerrilla marketing - an unconventional way of performing marketing activities (primarily promotion) on a very low budget

33 EBC1 – WU – Institute for English Business Communication Advertising Media mass media n on radio n on TV n in the press n on the internet outdoor media n on hoardings n on billboards n on screens

34 EBC1 – WU – Institute for English Business Communication Advertising Verbs n to ______ an ad in a newspaper n to _______ an advertising campaign n to ______ a commercial on TV n to ______ on TV / radio / in the media, on the Internet

35 EBC1 – WU – Institute for English Business Communication Personal Selling sales force u behind the counter F sales clerk F ________ (UK) u in the field F sales representatives F sales reps F ______________ (UK)

36 EBC1 – WU – Institute for English Business Communication Public Relations Activities Put in a correct verb n ________ media with information n ________ press conferences n _________ events n _________ lobby efforts

37 EBC1 – WU – Institute for English Business Communication Producer zero stage one stage two stage unit 10

38 EBC1 – WU – Institute for English Business Communication producer retailer wholesaler retailer consumer zero stageone stagetwo stage

39 EBC1 – WU – Institute for English Business Communication Services – Wholesalers Delivery Storage Credit Market Info Personal Selling Assembling Dividing

40 EBC1 – WU – Institute for English Business Communication Types of Retail Outlets door to door n market traders n independent shops n multiples / chains n supermarkets n department stores n hypermarkets home shopping networks – TV n mail order n vending machines n Internet / telephone shopping n shopping malls


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