2Exercise 6.1.2: Answers (1-3)All efforts designed to increase subordinates’ effort and, above all, output (NOT merely ‘to make them satisfied’)In some form other than cashTo officially inform his employer, in the manner set out in his contract, of his intention to leave his job
3Exercise 6.1.2: Answers (4,5)Hours worked in excess of an employee’s contractual working time in one period (week, month) that are carried forward to the next, enabling him/her to work fewer hours and/or take extra holidays thenInvolving employees with no management responsibilities
4Exercise 6.1.2: Answers (6,7)Protection; Guarantee that the firm will take on any such liabilitiesRegular payments made by employer after retirement and entirely financed by (voluntary) contributions from the employer
5Translating sentences Translation involves transferring MEANING, so first understand the German sentenceIdentify business terminology and collocations for which you have learnt equivalentsLook for obvious ‘traps’, eg false friends, tenses, prepositions, modals, word orderRemember – it’s the the meaning that matters; if you can’t think of a direct equivalent for a word or phrase, try to paraphrase
6Exercise 6.2.3 C: Model Versions Normally we advertise our own vacancies. This time, however, we are having the job ad drawn up by a personnel consultancy.The Head of Personnel said that we did not need to recruit any more workers.If he had applied for the job, we would certainly have shortlisted him.
7Exercise 6.2.3 C: Model Versions At present, we are training employees who have recently been promotedMy contract of employment states that my employer must reimburse all expenses I incur on behalf of the firm at the end of each month.
8Exercise 6.3.1 C4: Model versions Some candidates present themselves very well in an interview.They take no responsibility for the consequences of appointing someone they have recommended for a post.If the information in all CVs were checked thoroughly, I believe that in most cases it would turn out to be inaccurate, at least in part.The recruitment process is full of risks for non-specialists.
9Exercise 6.3.2: Model versions … be aware, our company’s labour turnover is currently much too high. As a result, our recruitment costs are also extremely high.… therefore adopting certain measures aimed at increasing employees’ job satisfaction, as well as the effort they put into their work.… survey we have conducted, the main problems perceived by workers are that their wages are too low and that they lack motivation because of the routine nature of their work.
10Exercise 6.3.2: Model versions … we are adopting two measures relating to earnings. First, workers will be paid bonuses for achieving their monthly targets. Second, they will receive a substantial wage increase after three years with our firm.In addition, employees will receive training to ensure that they work effectively, and a job rotation system will be introduced that will, of course, include provision for further training .
11Listening Exercise 1 Work pattern Origin seasonal work Poland part-time work Scotlandself-employment Walesteleworking Englandcasual labour South Asiamigrant worker Bulgaria
12Listening Exercise 2.1F … 90% of employees … compares with 80% a decade agoT Self-employment is down to 7%T People are staying in jobs longerF Less evidence of flexible employment than many people realise
13Listening Exercise 2.280 %age of employees in permanent employment a decade ago90 %age of employees in permanent employment today5 %age of employees with temporary contracts7 %age (of employees) who are self-employed now (and also in 1979)6, 2 average period (months, years) people stayed in jobs 10 years ago7, 4 average period (months, years) people stay in jobs now
14Listening Exercise 3 Correct order: c – b – e – a – d service sector middle-managementbargaining powerminimum-wagehigher professional jobsemployment-protectionmanual workersprofessional category
15Exercise 7.3.1 C2: Answers It has come to my attention a matter of the greatest concernI am aware ofmisdemeanoursI need hardly stressit represents a breach of our statutory dutiesto instigate disciplinary proceedingsdismissal without noticean integral part of your contractual responsibilities
167.3.1C: Additional Vocabulary operatives (para 1 / line 1)by no means (1/8)contrary to (2/2)immense (2/3)encompass (2/4)potential (3/3)breaches (3/4)(to) get (a message) across (4/1)vigilant (4/4)
177.3.2 (1): Model version… on the strictest observance of this policy, in your own interest, that of your colleagues and that of the company. As you are aware, smoking is damaging to the health of both smokers and their colleagues. Moreover, if it continues to take place, the company will be in serious breach of a statutory requirement.
187.3.2 (1): Model version… smoking anywhere on the premises at any time after 8.30 am on [day & date], they will be subject to immediate dismissal without notice. I would emphasise that, given the importance of the issue, there will be no exceptions to this rule.
197.3.2 (2): Model version… to build up a certain number of credit hours which you can use in the following month either to work fewer hours or, alternatively, to take up to two days additional holiday.
207.3.2 (2): Model versionI am fully convinced that these relatively minor inconveniences will be more than outweighed by the substantial advantages I have indicated. Finally, I would ask for the support of all Amco employees in ensuring that the new system works as smoothly as possible, in all our interests.
217.3.2 (3): Model version… scheduled to begin on [day, date] is called off immediately. Moreover, I would expect you to refrain from any threat of strikes or other forms of action so long as negotiations continue.
227.3.2 (3): Model version…, I am confident that the atmosphere is now conducive to taking an innovative approach to the issues concerned that casts aside entrenched attitudes and prejudices, among both management and employees
30Which pricing policy? price is high and remains high price is high at beginning and is later loweredsale price is below production priceprice is low initially and then raised
31Unit 9 Holistic Marketing: Looks atthe whole businessits vision and goals,its target markets,connections among all the business elementsGoalto discover what methods and messages will appeal to each customer.
32non-traditional marketing viral marketing - induces Web sites or users to pass on a marketing message to other sites or users,guerrilla marketing - an unconventional way of performing marketing activities (primarily promotion) on a very low budget
33Advertising Media mass media outdoor media on TV in the press on radioon TVin the presson the internetoutdoor mediaon hoardingson billboardson screens
34Advertising Verbs to ______ an ad in a newspaper to _______ an advertising campaignto ______ a commercial on TVto ______ on TV / radio / in the media, on the Internet
35Personal Selling behind the counter in the field sales force sales clerk________ (UK)in the fieldsales representativessales reps______________ (UK)
36Public Relations Activities Put in a correct verb ________ media with information________ press conferences_________ events_________ lobby efforts