Presentation on theme: "CAN YOUR IMAGE GET DRY OUT OF THE WATER?. What companies think they know about crisis communications? Media love crisis Bad news always sell more The."— Presentation transcript:
Sum up Think for the crisis in advance to be able to react Take care of your image to be defended Speak things you can do or affirm Think of what is expected of you Do not let emotions get in the way
PR and Lawyers Prepare your crisis organization and action plan Train the speakers to deal with media and public Are your eyes and ears before, during and after Provide advice accustomed to the case Act in coordination for your good
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