Presentation is loading. Please wait.

Presentation is loading. Please wait.

Prentice Hall, Inc. © 20065-1 STRATEGIC MANAGEMENT & BUSINESS POLICY 10 TH EDITION THOMAS L. WHEELEN J. DAVID HUNGER CHAPTER 5 Internal Scanning: Organizational.

Similar presentations


Presentation on theme: "Prentice Hall, Inc. © 20065-1 STRATEGIC MANAGEMENT & BUSINESS POLICY 10 TH EDITION THOMAS L. WHEELEN J. DAVID HUNGER CHAPTER 5 Internal Scanning: Organizational."— Presentation transcript:

1 Prentice Hall, Inc. © 20065-1 STRATEGIC MANAGEMENT & BUSINESS POLICY 10 TH EDITION THOMAS L. WHEELEN J. DAVID HUNGER CHAPTER 5 Internal Scanning: Organizational Analysis

2 Prentice Hall, Inc. © 20065-2 Resource-Based Approach to Organizational Analysis Internal strategic factors -- –Critical strengths and weaknesses that are likely to determine if the firm will be able to take advantage of opportunities while avoiding threats

3 Prentice Hall, Inc. © 20065-3 Resource-Based Approach to Organizational Analysis Resources Capabilities Competency Core competency Distinctive competency

4 Prentice Hall, Inc. © 20065-4 Core and Distinctive Competencies VRIO Framework -- –Value –Rareness –Imitability –Organization

5 Prentice Hall, Inc. © 20065-5 Resource-Based Approach to Organizational Analysis 5-Step Approach Strategy Analysis -- 1.Identify and classify resources 2.Combine strengths into capabilities 3.Appraise profit potential of capabilities 4.Select strategy that best exploits 5.Identify resource gaps invest in weaknesses

6 Prentice Hall, Inc. © 20065-6 Continuum of Sustainability

7 Prentice Hall, Inc. © 20065-7 Sustainability of Advantage Durability -- –Rate at which a firms underlying resources and capabilities depreciate or become obsolete

8 Prentice Hall, Inc. © 20065-8 Sustainability of Advantage Imitability -- –Rate at which a firms underlying resources and capabilities can be duplicated by others

9 Prentice Hall, Inc. © 20065-9 Sustainability of Advantage Core Competency can be imitated -- –Transparency –Transferability –Replicability

10 Prentice Hall, Inc. © 20065-10 Business Models Companys method for making money in the current business environment.

11 Prentice Hall, Inc. © 20065-11 Business Models Types of Models -- –Customer Solutions Model –Profit Pyramid Model –Multi-Component System/Installed Base Model –Advertising Model –Switchboard Model

12 Prentice Hall, Inc. © 20065-12 Business Models Types of Models -- –Time Model –Efficiency Model –Blockbuster Model –Profit Multiplier Model –Entrepreneurial Model –De Facto Standard Model

13 Prentice Hall, Inc. © 20065-13 Value-Chain Analysis Linked set of value-creating activities beginning with basic raw material and ending with distributors getting final goods into hands of customers

14 Prentice Hall, Inc. © 20065-14 Value-Chain Analysis Typical Value Chain for a Manufactured Product

15 Prentice Hall, Inc. © 20065-15 Corporate Value-Chain Analysis Primary activities Support activities

16 Prentice Hall, Inc. © 20065-16 Corporations Value Chain

17 Prentice Hall, Inc. © 20065-17 Scanning Functional Resources & Capabilities Basic Organizational Structures -- –Simple structure –Functional structure –Divisional structure –Strategic business units (SBUs) –Conglomerate structure

18 Prentice Hall, Inc. © 20065-18 Basic Organizational Structures

19 Prentice Hall, Inc. © 20065-19 Corporate Culture Collection of beliefs, expectations, and values learned and shared by a corporations members and transmitted from one generation of employees to another

20 Prentice Hall, Inc. © 20065-20 Strategic Marketing Issues –Market Position & Segmentation –Marketing Mix –Product Life Cycle –Brand & Corporate Reputation


Download ppt "Prentice Hall, Inc. © 20065-1 STRATEGIC MANAGEMENT & BUSINESS POLICY 10 TH EDITION THOMAS L. WHEELEN J. DAVID HUNGER CHAPTER 5 Internal Scanning: Organizational."

Similar presentations


Ads by Google