Presentation is loading. Please wait.

Presentation is loading. Please wait.

© BEWEB 2007 Gouden Gids Les Pages D’Or Often underestimated but with amazing advertising potential.

Similar presentations


Presentation on theme: "© BEWEB 2007 Gouden Gids Les Pages D’Or Often underestimated but with amazing advertising potential."— Presentation transcript:

1 © BEWEB 2007 Gouden Gids Les Pages D’Or Often underestimated but with amazing advertising potential

2 Gouden Gids / Les Pages D’Or A top 10 site in its own right Massive but qualitative audience Impactful presence (exclusivity as a norm) Excellent targeting opportunities Exceptionally high CTR’s for ads targeted on results pages

3 A top 10 site... with unique qualities 1.Msn 2.Skynet 3.Skyblog 4.Het Laatste Nieuws 5.Zita 6.Het Nieuwsblad 7.Kapaza 8.VRT 9.De Standaard 10.Pages d’Or / Gouden Gids  monthly UV’s  Gouden Gids / Pages D’Or is the # 1 non-portal site with nation- wide coverage * Metriweb January 07

4 A massive reach and a qualitative audience... CriteriaGouden Gids / Les Pages D'OrMsnSkynetTelenet Group Group Group Group Group Group Group Group Never or Primary Lower Secondary Higher Secondary College University Selectivity index from CIM metriprofil

5 A qualitative environment... Many sites with large audiences have the look and feel of a christmas tree With so many elements on one page, any ad gets lost in the clutter Gouden Gids / Pages d’or managed to avoid this pitfall  Site design is clean and sober, focusing on usability  Well-designed ads can have a very strong impact Look at Gouden Gids / Pages d’Or vis à vis the competition and convince yourself…

6

7

8 Exclusive presence at zero additional cost With their focus on usability for the consumer, Promedia has decided to maintain a simple rule : one ad at a time  a banner on the homepage  a skyscraper on the results pages Your benefits:  Exclusive presence (per industry)  Excellent visibility

9 Facts, Figures and Rates (January 2008)

10 Contextual targeting possibilities You can target the skyscraper (results page) in accordance with the query :  Well-being ( beauty, family, health)  Leisure (eating out, hobbies & interests, recreation & entertainment, travel & tourism )  Professional services (business services, events, finance & real estate, legal & governement, marketing, printing & publishing, transport & storage )  Real Estate (building & construction, garden & outdoors, DIY & repairs )  Automotive (vehicle parts, vehicle sales, vehicle services & repairs )

11 Exceptionally high CTR results Targeted campaigns on Pages d’or / Gouden Gids invariably generate excellent results We will now provide some examples of recent, successful campaigns and their average CTR:  D’hondt  Fortis  Ikea  Pfizer  Simyo

12 D`Hondt Average CTR: 0,37%

13 Fortis Bank Average CTR: 0,47%

14 Ikea Average CTR: 0,81%

15 Pfizer (illustration of the formats) Average CTR: 0,39%

16 Simyo (illustration of the formats) Average CTR: 0,23%* *Average CTR of the skyscraper and the banner

17 Commercial Offer Short-term campaigns  Considerable share of inventory  3-week period Long-term campaigns  Lower SOI  90-day period

18 Short term campaigns 21 days 25% SOI (10% SOI on run of site) National coverage (breakdown NL or Fr also available) Skyscraper 15€ CPM, 12€ CPM) SectionImpressionsPrice (€) ROS Auto Business Construction Leisure Women & health

19 Long-term campaigns 90 days 10% SOI (5% SOI on run of site) National coverage (breakdown NL or Fr also available) Skyscraper 15€ CPM, 12€ CPM) SectionImpressionsPrice (€) ROS Auto Business Construction Leisure Women & health

20 20 Thank you for your attention! Insert name here


Download ppt "© BEWEB 2007 Gouden Gids Les Pages D’Or Often underestimated but with amazing advertising potential."

Similar presentations


Ads by Google