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© BEWEB 2007 Gouden Gids Les Pages D’Or Often underestimated but with amazing advertising potential.

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Presentation on theme: "© BEWEB 2007 Gouden Gids Les Pages D’Or Often underestimated but with amazing advertising potential."— Presentation transcript:

1 © BEWEB 2007 Gouden Gids Les Pages D’Or Often underestimated but with amazing advertising potential

2 Gouden Gids / Les Pages D’Or A top 10 site in its own right Massive but qualitative audience Impactful presence (exclusivity as a norm) Excellent targeting opportunities Exceptionally high CTR’s for ads targeted on results pages

3 A top 10 site... with unique qualities 1.Msn 2.Skynet 3.Skyblog 4.Het Laatste Nieuws 5.Zita 6.Het Nieuwsblad 7.Kapaza 8.VRT 9.De Standaard 10.Pages d’Or / Gouden Gids  1.577.000 monthly UV’s  Gouden Gids / Pages D’Or is the # 1 non-portal site with nation- wide coverage * Metriweb January 07

4 A massive reach and a qualitative audience... CriteriaGouden Gids / Les Pages D'OrMsnSkynetTelenet Group 11379911981 Group 212110611798 Group 3112102106119 Group 489878887 Group 58910894125 Group 6629584113 Group 7631127694 Group 8489267103 Never or Primary5912177101 Lower Secondary7010687134 Higher Secondary86959094 College14210012497 University1368812383 Selectivity index from CIM metriprofil

5 A qualitative environment... Many sites with large audiences have the look and feel of a christmas tree With so many elements on one page, any ad gets lost in the clutter Gouden Gids / Pages d’or managed to avoid this pitfall  Site design is clean and sober, focusing on usability  Well-designed ads can have a very strong impact Look at Gouden Gids / Pages d’Or vis à vis the competition and convince yourself…

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8 Exclusive presence at zero additional cost With their focus on usability for the consumer, Promedia has decided to maintain a simple rule : one ad at a time  a banner on the homepage  a skyscraper on the results pages Your benefits:  Exclusive presence (per industry)  Excellent visibility

9 Facts, Figures and Rates (January 2008)

10 Contextual targeting possibilities You can target the skyscraper (results page) in accordance with the query :  Well-being ( beauty, family, health)  Leisure (eating out, hobbies & interests, recreation & entertainment, travel & tourism )  Professional services (business services, events, finance & real estate, legal & governement, marketing, printing & publishing, transport & storage )  Real Estate (building & construction, garden & outdoors, DIY & repairs )  Automotive (vehicle parts, vehicle sales, vehicle services & repairs )

11 Exceptionally high CTR results Targeted campaigns on Pages d’or / Gouden Gids invariably generate excellent results We will now provide some examples of recent, successful campaigns and their average CTR:  D’hondt  Fortis  Ikea  Pfizer  Simyo

12 D`Hondt Average CTR: 0,37%

13 Fortis Bank Average CTR: 0,47%

14 Ikea Average CTR: 0,81%

15 Pfizer (illustration of the formats) Average CTR: 0,39%

16 Simyo (illustration of the formats) Average CTR: 0,23%* *Average CTR of the skyscraper and the banner

17 Commercial Offer Short-term campaigns  Considerable share of inventory  3-week period Long-term campaigns  Lower SOI  90-day period

18 Short term campaigns 21 days 25% SOI (10% SOI on run of site) National coverage (breakdown NL or Fr also available) Skyscraper (targeted @ 15€ CPM, ROS @ 12€ CPM) SectionImpressionsPrice (€) ROS840.00010.080 Auto42.000670 Business446.2506.694 Construction44.625723 Leisure89.2501.339 Women & health52.500788

19 Long-term campaigns 90 days 10% SOI (5% SOI on run of site) National coverage (breakdown NL or Fr also available) Skyscraper (targeted @ 15€ CPM, ROS @ 12€ CPM) SectionImpressionsPrice (€) ROS1.800.00021.600 Auto72.0001.080 Business765.00011.475 Construction76.5001.148 Leisure153.0002.295 Women & health90.0001.350

20 20 Thank you for your attention! Insert name here


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