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© 2009 The MITRE Corporation. All rights Reserved. Web 2.0 tools: Social Networking and Wikis Jay Crossler & Julia High February 09 NOT approved for Public.

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Presentation on theme: "© 2009 The MITRE Corporation. All rights Reserved. Web 2.0 tools: Social Networking and Wikis Jay Crossler & Julia High February 09 NOT approved for Public."— Presentation transcript:

1 © 2009 The MITRE Corporation. All rights Reserved. Web 2.0 tools: Social Networking and Wikis Jay Crossler & Julia High February 09 NOT approved for Public Release

2 © 2009 The MITRE Corporation. All rights Reserved. In Defense development, trust is a problem! Problem: Engineers dont understand Soldiers. Soldiers dont trust Engineers. Contractors charge too much. Finance and Logistics thinks everyone else is incapable. All of the above are overworked, and security is paramount. Solution: Use technical lessons learned and innovations from industry to increase trust and collaboration. Have engineers meet each other and work together cross-disciplinary on new research 2

3 © 2008 The MITRE Corporation. All rights reserved Not approved for public release 3 C2: Command and Control Primary Information Flows: Vertical From David Arsenault

4 © 2008 The MITRE Corporation. All rights reserved Not approved for public release 4 C2 2.0: Command and Collaboration Information Flows: Vertical + Peers/Mesh Web 2.0 ideas applied to architectures, systems, processes Web 2.0 actual: social web apps, mashups, etc. From David Arsenault

5 © 2008 The MITRE Corporation. All rights reserved Not approved for public release 5 Licensed From CommonCraft.com

6 © 2009 The MITRE Corporation. All rights Reserved. Value Statement of Social Networking Definition: Tools for Collaboration and Networking within and beyond the Enterprise Financial Benefits: –Reduce expenses –Increase productivity –Increase customer retention Soft Benefits: –Improve internal communication –Improve internal collaboration –Improve team morale and retention –Improve agility 6 From: The Enterprise Social Software Report 2008 (CMS Watch) When you hire someone,…you hire his or her network… -Mark Krupinski

7 © 2008 The MITRE Corporation. All rights reserved Not approved for public release How do you change culture on a large scale? Technology is only 1/3 of solution – Adoption and People are the most important pieces Blogs & Wikis help people know each other on a deeper level This is more of an art than a science You cant just put tools out and expect people to use them, you need a strategy Understand the nature of the group who uses these tools Teams need: Greater flexibility and support for ad-hoc processes Response: Collaborate outside the enterprise and use free/open tools Find the incentives that will work. Trust is Paramount 7

8 © 2008 The MITRE Corporation. All rights reserved Not approved for public release Use Case Army Blogs 8

9 © 2008 The MITRE Corporation. All rights reserved Not approved for public release New Tools in Public Diplomacy 9

10 © 2009 The MITRE Corporation. All rights Reserved. Use case: Twitter (twitter.com/dipnote & twitter.com/CSIState) 10

11 © 2009 The MITRE Corporation. All rights Reserved. Use Case: Personifying science 11

12 © 2008 The MITRE Corporation. All rights reserved 12 The Read-Write Web From David Arsenault

13 © 2008 The MITRE Corporation. All rights reserved 13 Crowdsourcing – harness cognitive excess User participation follows a 90-9-1 rule For more info:

14 © 2009 The MITRE Corporation. All rights Reserved. Use Case: Success Characteristics Intellipedia pillars: –Work at the broadest audience possible –Think topically, not organizationally –Replace existing processes Interactive Shared Spaces –Not shared folders! –Semantic and social search –Trust models –Brandstreaming 14

15 © 2009 The MITRE Corporation. All rights Reserved.

16 © 2008 The MITRE Corporation. All rights reserved Use Case: Strength of Weak Ties 16 n Weaker relationships (bridging social capital) are more important than stronger ones in terms of how we accomplish many ad-hoc tasks

17 © 2009 The MITRE Corporation. All rights Reserved. Quotes from Army Secretary Geren Bringing young soldiers into the conversation A soldier with a digital camera and a cell phone has more reach around the globe than the major networks had 10 or 15 years ago. Just one man in a cave thats hooked up to the Internet has been able to out-communicate the greatest communications society in the history of the world -- the United States, I saw some statistics recently that talk about how little what... we 56-year-olds call traditional media... ever even passes the view of somebody thats 18 to 25, Geren said. They get their information from blogs. They get their information from the Internet. They communicate through social networks -- Facebook, YouTube, MySpace. I think weve got a lot to learn in that area. I think one of the things weve got to do as Army leadership is to embrace what those 17- to 25-year-olds know really as a fluent second language. 17

18 © 2009 The MITRE Corporation. All rights Reserved. 18 Links > Data

19 © 2009 The MITRE Corporation. All rights Reserved. 19 Capitalize on Multimedia! But realize that some organizations still block it Use Case: Defense Contracting

20 © 2009 The MITRE Corporation. All rights Reserved. Spotlight: Mashup – Quick and Agile Mashups visualize data from a source not specifically intended by the designers Users become the programmers Enables display in a meaningful way –Collect in generic or standardized form –Similar to SOA, but more lightweight –Frequently used in mapping new data It is not one size fits all –E.g., one mashup will not meet all the needs of all your stakeholders –Theyre fast! Make many and continuously evolve Applications and Benefits –Speed and Agility –Ease of implementation –Cost effective

21 © 2009 The MITRE Corporation. All rights Reserved. Problems inherent in social networking/web 2.0 More communication = more vocal objections Hacking is relatively easy by non-state actors Admins of public sites might have agendas The social hierarchy is really not that attractive Its hard to verify trust! What does friend mean? Mobility of Data (XML? RSS? Social connect?) Examples from Change.govChange.gov –Revision control? Ownership? Tracking cookies? 21

22 © 2009 The MITRE Corporation. All rights Reserved. Take Aways A strategy for correctly using tools will make collaboration more efficient –Collaboration success can occur with minimal effort/funding –Champions with incentives (research funding) are mandatory –Mashups are turning data sources into infrastructure Social Network Tools dont work without a Social Network –You have to understand needs and incentives of target audience –Dont micromanage your social network – nourish it A lot of the hard work is establishing those relationships: –Incentivizing participation by all parties –Leveraging existing social relationships –Get the target audience talking – this change is hard! –First reward the most active participants 22

23 © 2009 The MITRE Corporation. All rights Reserved. Backup 23

24 © 2009 The MITRE Corporation. All rights Reserved. ToolsContent UnitAuthorsAudienceDirection Email Asynchronous DialogueMailbox Owners Designated Recipients Exchange Forums Asynchronous DialogueForum Subscribers Exchange Blogs Chronologically Ordered Journal Entries & Comments Blog Owners, Comment Posters Blog ScopePull Wikis Page Topics, Links, Comments Authors, Comment Posters Wiki ScopePull Book Marks URLs, Tags, Comments Bookmark Owners, Comment Posters Bookmark ScopePull Photos Photos, Tags, UsersPhoto Owners, Comment PostersPhoto ScopePull Contacts Identity, RelationshipsAccount Owners, FriendsContacts ScopePull Instant Messaging Connection Based Multimedia Dialogue Interlocutors Exchange Container Repositories Containers, Listing StructureAuthorized Contributors Container Repositories Scope Pull RSS Filterable Content FeedFeed ProducersFeed SubscribersPush This is a busy tool space From Bernadette Clemente

25 Cyber A BioShield Systems Biology Systems Based Analysis DTRA Threat Agent Detection and Response Program Capturing Metadata for Influenza Bioterrorism Bioterrorism Analysis Tools Structure Dependence, the Rational Learner, and Putnams Sane Person Information Extraction Tools Value of IE in Analysis Analysis of Competing Hypothesis Computer Intrusion Botnets Digital Currency Phishing Forensic Tools Analyst Tool Shed Clipper Projects Advanced Perception Centaur Customization 3DSlam Leader Follower Image Chipping Target Centric Modeling Cooperative Pairs Robots Meteor Packbot Roofus Centaur Contact Reports People Experts IE for Forensics Analytic Standards Callisto Information Retrieval Beautiful Soup Social Network Analysis E-gold Understanding Money Services Businesses and money Laundering Experts Virtual Reality Bionics Genetic Modification Nano Radio Neuron Control Graphene Transistors Probabilistic Chips From Bernadette Clemente

26 © 2009 The MITRE Corporation. All rights Reserved.

27 How do we navigate through knowledge space? 27 From Bernadette Clemente

28 © 2009 The MITRE Corporation. All rights Reserved. How do we learn about available pages? 28 From Bernadette Clemente


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