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Wyndham Estate Wyndham Estate Transparency in Malaysia Border Shop Location: Cergasjaya Shop, Bukit Kayu Hitam Update on Jan 29, 2008.

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Presentation on theme: "Wyndham Estate Wyndham Estate Transparency in Malaysia Border Shop Location: Cergasjaya Shop, Bukit Kayu Hitam Update on Jan 29, 2008."— Presentation transcript:

1 Wyndham Estate Wyndham Estate Transparency in Malaysia Border Shop Location: Cergasjaya Shop, Bukit Kayu Hitam Update on Jan 29, 2008

2 Bukit Kayu Hitam is a town in Kedah, north of Malaysia. It is the main road crossing between Malaysia and Thailand and most long distance buses between the two countries use this checkpoint. Most commercial activity is actually centred at the busy duty-free shopping centre located between the Malaysian and Thai checkpoints. Pernod Ricard has a strong sales depletion and merchandising visibility in this shop. Where is Cergasjaya? Bukit Kayu Hitam

3 Objectives of this Project Seven consecutive header lightboxes are allocated to PRADF, Wyndham Estate transparency is newly developed to deliver an unique and contemporary brand identity to Malaysia Introduce the new BIN 555 visual to Malaysia to increase the visibility and then will be used in other markets Increase the brand exposure and awareness in the shop to generate more sales

4 Listing Products in Malaysia – Border Shops

5 Layout (approved by Brandowner)

6 Wyndham Estate Bin 444

7 Wyndham Estate Bin 555

8 Wyndham Estate Bin 888

9 Wyndham Estate Bin 999

10 Wyndham Estate Family Shot

11 Wyndham Estate Logo

12 Wyndham Estate Vertical Lightbox

13 Actual Photos

14 Wyndham Estate Lightbox – Actual Photos Wine area overview New Wyndham Estate transparencies on generic wallbays

15 Wyndham Estate Lightbox – Actual Photos Wyndham Estate logo transparency on the left hand side on top of the wallbay Wyndham Estate family bottle shots transparency on the right hand side on top of wallbay

16 Wyndham Estate Lightbox – Actual Photos Wyndham Estate on the generic gondolaWyndham Estate in the generic wallbays

17 Wyndham Estate Lightbox – Actual Photos New Wyndham Estate BIN 555 transparency in the big vertical lightbox

18 For this project: We successfully increased the brand visibility of Wyndham Estate in the Border shops We successfully get a lot of prominent spaces for display after committed to do the investment of merchandising We successfully delivered an impressive and lively image to the market Commentary

19 We try to get some merchandising shops at the other border shops and try to enhance the brand visibility in Malaysia We try to increase our listing by introducing Bin Range White wines in the market Next Action

20 - End -


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