Presentation on theme: "ABOUT RESEARCH HLN.be & Het Laatste Nieuws HLN.be 16/09/2013 Barometer + BVC Het Laatste Nieuws 20/09/2013 Barometer."— Presentation transcript:
ABOUT RESEARCH HLN.be & Het Laatste Nieuws HLN.be 16/09/2013 Barometer + BVC Het Laatste Nieuws 20/09/2013 Barometer
Dull Attractive Irresponsible Authentic Incredible Value for money Functional Arrogant Humble Dynamic Cool Unattractive Responsible Imitated Credible Expensive for what it is Makes me dream Charming Leading Stable ABOUT BRAND IMPRESSION “Vlaamse Havendag is an … initiative”
ABOUT AD EVALUATION vs. Average Government C O G N I T I VE A F F E C T I VE Action! 102 103 105 102
ABOUT AD EVALUATION vs. Average Government (Online) C O G N I T I VE A F F E C T I VE Action! = clear + fits the brand + a lot of info ++ tells something new + nice layout ++eye catching ++ original = credible = appealing message + inspires me + makes me dream = reason to buy + boosts my interest + find out more + talk about
Introvert Extravert GroupEgo … like to play it safe … looking for security and warmth …like to take new challenges … spirited …people who are always well-prepared and have everything well planned …strive for perfection … impulsive … enthousiastic …looking for cosines and friendship … social …looking for recognition and status …want to stand out … dominant … quirky … care about others and about their environment … engaged ABOUT AD EFFECT
Your consent to our cookies if you continue to use this website.