2“..Grandpa, can you hear me?? I said, CAN YOU HEAR ME ?? The Problem“..Grandpa, can you hear me??I said, CAN YOU HEAR ME ??Tired of yelling? Tired of not understanding?37 (X 2) million Americans relate !
3A Valuable Service – A High Profile Group Captions on cell phones for the hearing impaired (like TV captions)MCC provides end-to-end solution (phone app and server) and 2nd level customer serviceBased on patent-pending technologySubsidized service – the users do not pay for itFirst single-device mobile solution
4Enthusiastic Users“..if captions were available on a cell phone, they would be instantly adopted…”Ed O’Brien, Board Member, Hearing Loss Assoc. of America (HLAA)“Thanks for your company's work in captioning over cell phones. This sounds to be an exciting technology for us.”Claude Stout, Executive Director, Telecommunications for the Deaf and Hard of Hearing, Inc.
5MCC CapStreamTM Demo Click on picture to start clip These captions are being sent over the airSlowed down at an older person’s request !
637 Million with Hearing Trouble Fast-Growing U.S. Hard of Hearing Market37 Million with Hearing TroubleHearing Aids – 4.3mOral Deaf MSubsidized Assistive Technology ~ 200KSubsidizedHearingAidsOral DeafAT
7Current Services Landline Captioned Services – (special equipment) IP Relay Service (internet, 2nd phone for voice)Video Relay Service (requires sign language)Mobile IP Relay (requires data plan and 2nd phone)CapTel PhoneMCC Phone
8Assistive Technologies – Fast Uptake History shows that the market will respond very quickly to a better technology.Video Relay Service took off – uses signingFrom 0 to 10M minutes/month in 7 yearsIP Relay – uses internet to deliver textFrom 1M to 7M minutes per month in 3 yearsCaptel took away from traditional TRS immediately
9User Unfriendly Getting equipment is regulated or expensive Set-up is cumbersomeServices lack functionality – text only, can’t use your own #, need two devices, coverage areaOperator intrusionStigma
10MCC: Changing the GameComplete independence – mobility, from and to any phoneOne phone to use your own voice and to hear the other person’s voice (Wow !)Automatic relay set up – transparent operatorRestores phone calling to nearest “natural” state of any of the relay servicesFeaturesNo data planSave, scrollText size, emoticons, colorsTextmails
11Go to Market Strategy TRS Partners (FCC and state reimbursement) Sprint RelayHamiltonStellarPurpleNetwork Partners (network service provider)SprintJitterbugQualcommDirect Sales: web, trades shows co-op
12Client Server Architecture Network PartnerInternetRemote PartyPSTNMCC Relay AppMCC ServerMCC Captioning UserMCC Handset Appcaption providerConfidential & Proprietary to Wireless Caption, Inc.
13End to End SolutionReliable, near real-time transfer of text over the wireless infrastructureHandset Client ApplicationManages UI during callSmall footprint, downloadableMany user features; font size, speed, scroll, save and retrieve, format, colors, etc.Relay ApplicationMCC server interfaces with captions provider’s systemRelays text into network infrastructureMonitors network, customer activity, etc.
14Roadmap Increase in phone selection Expansion to other countries Use of Data ChannelEstablish MCC relay centersExpansion to other networksExpansion to other applications (translation, noisy environments)Use of server based voice to text translation based on training for frequent callersIntegration with other services
15MCC Partnership Opportunity Early funding would make a big difference for negotiation and timingTechnology partnerships would allow us to leapfrog current technology and offer services to a much wider market fasterSynergy with other product offerings (technology or market channels) would enhance profitability
16Senior Management Team Jan Dehesh, ChairmanFormer CIO, VP International Bus. Dev., QualcommBoard Member GoAmerica (former)President, Statmon Technologies (network monitoring)Jonathan Masters, PresidentCo-founder, CFO Integrated Devices, 4G siliconCo-founder, CFO/COO Lakshmi venture groupSenior Consultant Deloitte ConsultingD. Sue Decker, VP Marketing and SalesFormer General Manager – ATT Accessible CommunicationsManaged telecom services for the deaf and HOH including: state relay services, internet relay and video relay serviceFCC InterfaceBoard Member, GoAmerica (former)
17Advisory and Board Team Mr. George Grobar, Board MemberFormer SVP and CEO of Disney Mobile.Customized handsets as well as industry-leading data services, content and utilities.Mr. Adam Gould, Senior Advisor, TechnologyFormer SVP NextWave, CTO and VP engineering of Nokia CDMAWonsik Kim, Handset TechnologyFormerly with Kyocera, LG and SK Teletech, KoreaKim Mettache, SalesChapter Founder and President, Association of Late Deafened Adults (ALDA), Hearing Loss Association of America (HLAA), and Voice Carryover Outreach Specialist, for CSDVRS.
18Mobile Captions Company LLC Thank You !Mobile Captions Company LLC51818
19Telecom Relay Service (TRS) Funds Over $1 billion from states and FCC (FCC fund is $861 million in 2009)$300 million for text based services, about $250 million is from the statesState & Federal funds pay net 30 days
20Economic Fundamentals $ 1.68 Reimbursement (FCC rate)1.10 to Caption Provider$ to split between MCC and TRS provider (customer pays normal cell plan costs)MCC model assumes $ per minute to MCCMajor variable cost is SMSModel assumes $.15 per minuteSince a carrier is involved in both; strategy is to trade one for the other.Objective is break even at 8,000 subs.
21Funding Milestones (First $1.5M) Finalize network contractFinalize distribution partnershipsComplete software development and testingOperations infrastructure: call center, logistics, etc.Launch serviceAnother $1M needed after launch for working capital
23US Adults with Hearing Trouble Favorable DemographicsUS Adults with Hearing TroubleTotalSource: National Health Survey, 2006 Table 11
24Cell Phone Consumer Trends & Behaviors 2 year service contracts are being challenged by no contract options e.g. JitterbugConsumers are used to purchasing new phones & switching companiesMCC and partners may offer consumer incentives to switch