Presentation on theme: "Hogeschool van Amsterdam Interactieve Media Preparing for the exam UCD hoorcollege blok 1 week 10."— Presentation transcript:
Hogeschool van Amsterdam Interactieve Media Preparing for the exam UCD hoorcollege blok 1 week 10
Hogeschool van Amsterdam Interactieve Media Goals By the end of this college you should: Clearly understand our learning goals for blok 1 Be aware of how learning goals relate to the exam Know which subject areas will be covered in the exam Have some ideas on how to prepare for the exam Understand how to approach the exam itself
Hogeschool van Amsterdam Interactieve Media Learning goals blok 1 According to the block manual the learning goals for blok 1 were: De student stelt de gebruiker centraal in productontwikkelingsprocessen. De student kan marktgegevens, klantgedragingsmodellen, positionering, gebruikersinterviews en observaties gebruiken bij het opstellen van personae. De student kan personae inzetten bij de ontwikkeling van gebruiksscenario’s. De student begrijpt de rol van positionering, personae en gebruiksscenario’s in het productontwikkelingsproces.
Hogeschool van Amsterdam Interactieve Media The purpose of the exam The aim of any exam is for us to get feedback on your level of understanding of the learning goals We want to test knowledge of these learning goals
Hogeschool van Amsterdam Interactieve Media Subjects that will be covered in the exam What is UCD? User research Personas Scenarios There will be no questions about segmentation and positioning
Hogeschool van Amsterdam Interactieve Media What is UCD? (HC UCD blok1 week 4) Be aware of the various stakeholders (belangen) in a product development process Be aware of what these different stakeholders focus on Understand the difference between a client, customer (or consumer) and user Understand why UCD is necessary Be able to define User Centred Development (UCD) Know the stages of a UCD process
Hogeschool van Amsterdam Interactieve Media User research (HC UCD blok1 week 5) Understand why interviewing and observing the user is an essential part of the UCD process Understand some of the ways you can obtain information on user goals and needs Be aware of the three user observation paradigms Know the stages in carrying out user observations and interviews Know some of the problems that can occur when interviewing users
Hogeschool van Amsterdam Interactieve Media Personas (HC UCD blok1 week 6) Understand what a persona is in UCD Know how the advantages of personas Know the different types of personas Know the steps involved in creating a persona Know the different types of goals personas might have
Hogeschool van Amsterdam Interactieve Media Scenarios (HC UCD blok1 week 7) Know what a context based scenario is Understand the role of a context based scenario is in product development Know the stages in creating context based scenarios Know the difference between user tasks and goals
Hogeschool van Amsterdam Interactieve Media Approaching the exam: Before the exam Study with others Test each other (one with the book, the other(s) must answer) Check each other’s answers to possible open questions and discuss them Make a “crib sheet” (spiek briefje) Make a check list of what you have to bring to the exam
Hogeschool van Amsterdam Interactieve Media To bring check-list Collegecard At least 2 pens Pencil Dummy
Hogeschool van Amsterdam Interactieve Media Approaching the exam: The day of the exam Get a good night’s sleep (do not stay up all night “cramming”) Make sure you go through your checklist before leaving home (have you got everything?) Try to relax a little before the exam Read through your spiek briefje Get to the exam room at least 10 minutes before the start time
Hogeschool van Amsterdam Interactieve Media Approaching the exam: The multiple-choice exam Read the paper first, note your answers in pencil on the question sheet Start to fill in the answer sheet Ask yourself is this the right answer? Check your answer sheet at least once If in doubt look the other possible answers: are they actually possible, are they logical?
Hogeschool van Amsterdam Interactieve Media Approaching the exam: The missing words questions Missing words questions are similar to multiple- choice, but we do not provide you with the answer Again read all questions first and try to think of the right answers Note them on your question sheet Read both the English and Dutch versions of the questions Write your answers on the answer sheet You can answer in Dutch or English (or a combination) The answers MUST be in the right order to count
Hogeschool van Amsterdam Interactieve Media Approaching the exam: The open question Open questions are used to test deeper understanding of key concepts They are a form of “essay” and so should be structured (beginning, middle, end) The open question will ask you to define a concept in your own words or to defend a position adopted in the UCD course Read the question carefully first and ask yourself: What is this question asking me? How many parts are there to this question? What is the answer to each part of the question Once you have done this write a small plan on the question sheet outlining the answer you plan to write to the question Make sure you note the answers to each part of the question Answer the question making sure you refer back to your notes Look out for the following: “In your own words” “Explain why you think this” “Give arguments for your answer”
Hogeschool van Amsterdam Interactieve Media At the end of the exam Check your answers if you have time Make sure your name, class and student number are on all sheets (there will be space for them)
Hogeschool van Amsterdam Interactieve Media Proeftentamen answers: Multiple- choice 1.C 2.B 3.D 4.B 5.B 6.A 7.B 8.D
Hogeschool van Amsterdam Interactieve Media Proeftentamen answers: Missing words 1.Task / goal 2.User / requirements / interaction 3.Client / user / customer 4.Leading / stories
Hogeschool van Amsterdam Interactieve Media Important elements of open question The question is asking you to use your knowledge of UCD from the course to build an argument for why UCD is important The key things that need to be mentioned to try to justify UCD to this client are: That there is a difference between the customer and the user - products need to be designed to allow users to achieve their goals (which are often different from customer goals). UCD allows you to capture these requirements If they want a business that is sustainable, they want happy customers AND happy users, as happy users make future customers In addition you could mention: Capturing user requirements allows for better products overall UCD does allow you to understand customer needs too - so you can kill two birds with one stone (twee vliegen in een klap)
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