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IS Services How to make your online project happen... OCMS – Online Communication & Marketing Service Susanne Townsend, SD&D Business Service Lead.

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Presentation on theme: "IS Services How to make your online project happen... OCMS – Online Communication & Marketing Service Susanne Townsend, SD&D Business Service Lead."— Presentation transcript:

1 IS Services How to make your online project happen... OCMS – Online Communication & Marketing Service Susanne Townsend, SD&D Business Service Lead

2 OCMS – Online Communication & Marketing Service Your Key to the Online World

3 All employees of BI AH:Animal Health PM:Prescription Medicine CHC:Customer Health Care All OPUs Functions Human Resources, Research & Development … OCMS – Online Communication & Marketing Service Our customers

4 More than 600.000 digital assets (images, videos & documents) More than 500.000 content pages (in more than 300 websites) Short time-to-market: Order your site and have it ready to fill in with content by next week No cloud computing necessary Everything according to our security and compliance guidelines Fast and cost efficient solution by using our standard services All coordinated by OCMS (Online Communication & Marketing Service) OCMS – Online Communication & Marketing Service Statistics What we have…

5 Support standards Follow-the-sun support & global support for editors 24x7 operation support including emergency line BISM Ticket (response time: 3 days) SLA meets BI standards Planning standards We help you by your planning and strategy What happens after your website goes live? Even here we will support you. Record retention according to BI standards BI best practices and knowledge of years of experience in pharmaceutical processes (business and technical) OCMS – Online Communication & Marketing Service Statistics What we have…

6 To always understand our customers better we constantly strive to get more knowledge Adobe summit, Solution Architect trainings, Workshop with our agencies, WCMS strategy know-how transfer with others (Adobe, Fostner & Gardner), digital marketing solution, understanding of Web Internet-Trends Regular meetings with IS Business Partners to get input what is needed from business to enhance services We support you in your planning and your strategy (OCC) You are our customer – we are listening to you and your needs! You have influence on how we enhance our service, you are the driver OCMS – Online Communication & Marketing Service Ongoing improvements Our efforts to constantly improve the service

7 OCMS – Online Communication & Marketing Service Business Want to go online with your project? Dont know where to start? Confused about terms and techniques? Web 2.0 Media Marketing Single Sign On Web Layout Internet Rollout Products Online Content WCMS Multi-language ? ? ? ? ?

8 Step 1 Have a briefing with your IS Business Consultant. Clarify your needs – do you need an online platform? Define your targets – estimated rollout, feature requirements, ideas,... Describe your results in a Briefing Document. IS Business Consultant SAP! Documentum! Website? OCMS! Content? Communication? Customer? Business OCMS – Online Communication & Marketing Service Briefing with your IS Business Consultant

9 Step 2 Business Want to own a website? You need IS Services from OCMS! Talk to the IS Service Lead. IS Service Lead e- Publishing/marketing of information-driven and marketing-driven websites Yes, I can Do you... ? ? ? ! ! ! IS Business Consultant OCMS – Online Communication & Marketing Service Talk to your IS Service Lead

10 Step 3 Business IS Business Consultant IS Service Lead Document your specific User Requirements. Standard website or not? IS Business Consultant will provide help. User Requirements OCMS – Online Communication & Marketing Service Specify your needs

11 Your requirements will be analyzed and verified. OCMS will discuss possible implementation, give advice, introduce online features. OCMS identifies – special features and – if any found – further handling. OCMS – Online Communication & Marketing Service Evaluation of your requirements Step 4 IS Service Lead

12 Choose your creative agency. An agency for website design. An agency for content supply and content editing. Get a recommendation for an implementation agency from OCMS or IS Business Consultant. An agency for web layout (technical issues). Best case: have all agency in one! Otherwise: Implementation agency has to go through technical enabling process. Content editing agency has to attend user training for content management system. OCMS – Online Communication & Marketing Service Choose your agencies Step 5 Agencies

13 IS Business Consultant orders your website via IT Shop. Prerequisite and mandatory: External agencies are registered for BI system access. Follow instructions and web links on OCC website. Website with standard layout and standard features are available within days. From now on you benefit from OCMS services. Support via global BI Service Desk. Website monitoring and access statistics. Best practices support and large pool of how-tos available online. Fast time-to-market by reusing existing services. Global sharing of common digital assets used by headquarters....and more... OCMS – Online Communication & Marketing Service Order your website Step 6 IS Business Consultant

14 Standardized trainings for content editors. Mandatory for working with the content management system. Implementation agency responsible for web layout is enabled/trained by OCMS Tasks: Transpose the web design into a technical web layout. Change the standard layout style to individual needs. Translate website elements. Best alternative: choose an agency of records. No training. OCMS – Online Communication & Marketing Service Trainings Step 7 Content Editors Implementation Agency

15 Add the content to your website. Anyone who is trained to use the content management system, e.g. staff members or content agency. OCMS – Online Communication & Marketing Service Content filling of your website Step 8 Content Editors

16 Inform OCMS about going-live date or use IT Shop. Allow one week for preparation. Check your website right before going live. You can find a checklist on the OCC website. OCMS – Online Communication & Marketing Service Going live Step 9 Business

17 OCMS – Online Communication & Marketing Service Your steps to realize your online project 1. Briefing with your Business Consultant 3. Specify your needs 5. Choose your agencies 7. Trainings by OCMS 9. Going live with your new website 4. Requirements are evaluated 6. Order your website 8. Content filling of your website 2. Talk to IS Service Lead Clarify your needs. Define your targets. Write user requirements if needed. Choose your creative agency. Get a recommendation for the implementation agency from OCMS. For standard-featured websites: Business Consultant orders via IT Shop and arranges system access to agencies. Content is contributed by content agency or BI-internal users. OCMS checklist with going live activities. Training for users (content editors). Training for implementation agency (functions and layout). Together with your IS Business Consultant. With help of your IS Business Consultan t. 123456789 This is where OCMS service starts

18 Your feature is made available through installation. We provide an online form where your can add any kind of of suggestions, enhancements etc. See OCC website. Or directly contact IS Service Lead. Note OCMS – Online Communication & Marketing Service In case you require special features... A. Evaluation of your feature request C. Feature specification B. Scheduling in r elease cycles D. Development and test After evaluation by OCMS, IBT governance team will make a decision for global usage and general usefulness. Your feature will be scheduled according to our release cycles. See OCC website for information about changes features of upcoming releases. Development according to OCMS release plan. Verification tests on functional level require your participation. OCMS will create a detailed specification on technical level and double check your feature requests. 98 9. Going live with your new website 8. Content filling of your website Your website requires special features? ABCDE C. Installation of required feature

19 114 websites live............................................... Almost 200 websites in preparation.............................. Rollout project for 150 CHC and PM websites... Examples: Pradaxa, Trajenta Agency of records.............................................. OCMS – Online Communication & Marketing Service Accomplishments

20 OCMS – Online Communication & Marketing Service Testimonial Thank you so much for all your help in building this website, you have been invaluable healthyheartsfordogs. com.au Visit http://www.healthyheartsfordogs.com.au/

21 Feel free to visit our suggestions & feedback form on the OCC website Visit http://www.occ.boehringer-ingelheim.com/information_for_agencies/getting_started/communication_channel.html OCMS – Online Communication & Marketing Service Suggestions and feedback Let me know if you have more requirements and ideas

22 Corporate Website Australia Austria Belgium Canada Czech Republic Denmark Germany The Netherlands New Zealand Visit http://www.occ.boehringer-ingelheim.com/content_management/websites_on_board.html OCMS – Online Communication & Marketing Service OPU Websites Norway Poland Russia Turkey Ukraine USA South Africa Sweden Switzerland...and even more OPU websites are continuously launched in 2012

23 OCMS – Online Communication & Marketing Service Marketing Websites Different website designs (layout, colors, fonts) made simple by replacing the CSS (web style sheet)

24 Content Management System OCMS – Online Communication & Marketing Service A look into the future: Integration of WebServices WebService: Two-way communication between a Service Provider and a Service Client based upon well-defined technical standards (WSDL) Service Provider: Third party offering a service – usually running externally, e.g. user profile database (for authentication), shop system, CRM system,... Service Client: Our content management system (containing your website) Currently requirements are evaluated Service provider Send data Receive data WebService interface WebService client adapter Your website The service

25 OCMS – Online Communication & Marketing Service Example: Using online forms to connect to WebServices Website page with standard online form WebService (e.g. provided by Hibbert) Send data Receive data WebService adapter Online form content is transmitted to WebService Generic approach: form field configuration determines the technical IDs used to send the form content to the external service provider

26 OCMS – Online Communication & Marketing Service Type in ocms in your browser and you will find out all you need to know about the OCMS Service

27 Agency of Record for Digital Implementation Creativ e Repetitiv e In 2010 over 30 agencies were used in Corporate, US and Germany. Benefits by reducing number of global and regional agencies for implementation: -Better knowledge of agencies about BIs CMS and processes -Less training of agencies -Reduced ramp up time -Less complexity -Direct saving of at least 10% of website costs or over 20% of implementation costs Using implementation agencies in 2011 with a spend of 6 million EUR would have saved nearly 700.000 EUR. Matthias Grau – Global Sourcing Manager - Creative Agencies & Promotional Material


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