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Marjolijn Kamphuis, OKGO Opt-in Cookie panel Permissions Data integration TV Meter Panel Online Panel Mobile Meter Panel Measuring content.

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Presentation on theme: "Marjolijn Kamphuis, OKGO Opt-in Cookie panel Permissions Data integration TV Meter Panel Online Panel Mobile Meter Panel Measuring content."— Presentation transcript:

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2 Marjolijn Kamphuis, OKGO

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9 Opt-in Cookie panel Permissions Data integration TV Meter Panel Online Panel Mobile Meter Panel Measuring content across platforms New tools to measure the heterogeneity of the digital audience and cross-platform cross-media consumption In real time.

10 If you’re making decisions purely based on social media analysis… … don’t. facebook fans Audience Size Tweets Social intelligence? Available ≠ Valuable

11 Geo Intelligence – everything happens somewhere Most data has a spatial component, most of our devices are geo- connected Spatial context is key to analyze behaviour and intention The ‚where‘ is needed to analyse the ‚what‘ and understand the ‚why‘ Location, movement and taxonomy influence predictive analytical performance Meet for a drink Meeting GymLunch work home too far Buy flowers

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16 (Sales) effecten toerekenen aan media

17 -TV  Connected TV’s / Live TV via tablet / smartphone/ STB / RPD / VOD -RADIO  Digital Radio / Spotify / MyRadio.nl -PRINT  E-readers / tablet / apps / digitale replica’s -OOH  Narrowcasting / smart displays IP enabled devices In 2020: verdere digitalisering van (traditionele) media Nieuwe terrein voor RTB – Real Time Bidding Circa 10% van online display wordt nu al in NL via RTB ingekocht

18 Meer info op


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