Health Strategic Management and Planning “ การวิเคราะห์สภาพแวดล้อมเพื่อ กำหนดแผนกลยุทธ์ ” Asst.Prof. Vorapoj Promasatayaprot Vorapos.firstname.lastname@example.org B.P.H.(Public Health Administration), B.Sc.(Health Education), B.A.(Political Science), M.Sc.(Public Health), Mini MBA in Health Faculty of Public Health, Mahasarakham University, Thailand
Strategic Questions Who are you? Who are our customers and suppliers? Who are our competitors? Where are you going? Where are you standing? How do we get there? How much do we have to pay? How do we know if we are on track? What is our blueprint for action?
BEING STRATEGY ☞ POSITIONING FIT WITH STRENGTH ☞ POSITIONING CLEARLY DIFFERENT THAN COMPETITORS’ POSITIONING ☞ POSITIONING LINKED & BELIEVABLE BY CUSTOMERS ☞ POSITIONING SUSTAINABLE FOR SOME TIME Competitive Positioning
Vision e Forward Thinking e The Best e The Most e The Greatest e Think Big e For Survive and Growth
Vision Consideration Product; clearly and implementation Market; segment Aspiration; leading, successfully and positioning Customer-Oriented Justify why it is important Consistent in future
Vision’s Rabobank To be a Knowledge driven corporate finance house offering financial solutions to key international and domestic corporates in the Food & Agribusiness Sector
Vision’s Asian Food Information Centre (AFIC) To effectively communicate sound science – based information on food safety, health and nutrition to media and other key audiences in Asia
Vision’s Toyota To become a second Ford: a leader in automotive innovation
Vision’s Coca-Cola To put a Cock within “arm’s reach” of every consumer in the World
Vision’s Apollo of NASA To put a man on the moon before the Soviets
Mission Direction Cover Attack main responsibility Fill problem gap Recognizable by customer To be vision successful
Mission Consideration Purpose The business rationale Standards and Behaviors Values
Mission Statement of Oracle Corporation Oracle Corporation is the world’s second-largest software company and the leading provider of state-of-the-art global e-business solution for Web- based commerce and business practices. As a leading strategy partner to successful companies in nearly every industry. Oracle helps business gain a competitive edge in a global marketplace.
Goal The long range aims or end point that you or your organization want to reach
Goal Consideration Public Responsibility Physical and Financial Innovation Managerial Performance and Development Profitability Productivity Worker performance and attitude Market Standing