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1 Griffin, E. A. (2003). A First Look at Communication Theory (5 ed.). Boston: McGraw-Hill. โดย อาจารย์ภัทริกา พัฒ นพร คณะนิเทศศาสตร์ มหาวิทยาลัยศรีปทุม.

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Presentation on theme: "1 Griffin, E. A. (2003). A First Look at Communication Theory (5 ed.). Boston: McGraw-Hill. โดย อาจารย์ภัทริกา พัฒ นพร คณะนิเทศศาสตร์ มหาวิทยาลัยศรีปทุม."— Presentation transcript:

1 1 Griffin, E. A. (2003). A First Look at Communication Theory (5 ed.). Boston: McGraw-Hill. โดย อาจารย์ภัทริกา พัฒ นพร คณะนิเทศศาสตร์ มหาวิทยาลัยศรีปทุม วิทยา เขตชลบุรี การนำเสนอการอ่าน หนังสือวิชาการ

2 2 A First Look at Communication Theory By Em Griffin ฉบับล่าสุด พิมพ์ครั้ง ที่ 6 ปี 2006 มีทั้งหมด 36 บท ประกอบไปด้วย ทฤษฎีเชิง humanistic, scientific, classical, and contemporary แบ่งเป็น 4 หมวด จำนวน 33 ทฤษฎี

3 3 Interpersonal Communication Theories Symbolic Interactionism of George Hobert Mead Coordianted Management (CMM) of W. Barnett Pearce & Vernon Cronen Expectancy Violations Theory of Judee Burgoon Interpersonal Deception Theory of David Buller and Judee Burgoon Constructivism of Jess Delia Social Penetration Theory of Irwin Altman & Dalmas Taylor Uncertainty Reduction Theory of Charles Berger Relational Dialectics of Leslie Baxter & Barbara Montoamy The Interactional View of Paul Watzlawick Social Judgment Theory of Muzafer Sherif Elaboration Likelihood Model of Richard Petty & John Cacioppo Cognitive Dissonance Theory of Leon Festinger

4 4 Group & Public Communication Theories Functional Perspective on Group Decision Making of Randy Hirokawa & Dennis Gouran Adaptive Structuration Theory of Marshall Scott Poole Information Systems Approach to organization of Karl Weick Cultural Approach to Organizations of Clifford Geertz & Michael Pacanowsky Critical Theory of Communication Approach to Organizations of Stanley Deetz The Rhetoric of Aristotle Dramatism of Kenneth Burke Narrative Paradigm of Walter Fisher

5 5 Mass Communication Theories Technological Determinism of Marchall McLuhan Semiotics of Roland Barthes Cutural Studies of Stuart Hall Cultivation Theory of George Gerbner Agenda-Setting Theory of Maxwell McCombs & Donald Shaw The Media Equation of Byron Reeves & Clifford Nass

6 6 Intercultural Communication Theories Anxiety/Uncertainty Management Theory of William Gudykunst Face-Negotiation Theory of Stella Ting-Toomey Speech Codes Theory (The Ethnography of Communication) of Gerry Philipsen Genderlect Styles of Deborah Tannen Standpoint Theory of Sandra Harding & Julia T. Wood Muted Group Theory of Cheris Kramarae

7 7 Agenda-Setting Theory of Maxwell McCombs & Donald Shaw

8 8

9 9 FORGOTTEN WARS Christmas 2003: 35 conflicts in the world. > CIVIL: Sierra Leone, Congo, Colombia. > SEPARATIST: Northern Ireland, Northern Spain. > RELIGIOUS: Sudan, Kashmir. > ETHNIC: Somalia, Nigeria. From 1945 to 2003: > 27 Mln of deaths. > 35 Mln of refugees.

10 10 DATA 95% world news comes from 8 western press agencies: CNN (USA) Bbc (GB) AP (USA) Reuter (GB) Afp (France) Dpa (Germany) Efc (Spain) Ansa (Italy)

11 11 “THE OTHERS” Big Tragedies : flooding in Bangladesh. Conflicts vs Powerful Countries : Korea. Exotic Reportages : Australian aborigines.

12 12 WHY DO WE IGNORE WHAT REALLY HAPPEN IN THE WORLD?

13 13 AGENDA-SETTING THEORY (definition & key elements) “ The media tell us what to think about and how to think about it. The first process (agenda setting) transfers the salience of items on their news to our agenda. The second process (framing) transfers of salience of selected attributes to prominence among the pictures in our heads” (Griffin, P.17)

14 14 AGENDA-SETTING THEORY (definition & key elements) Cont. The Media Agenda. The Public Agenda. The Policy Agenda.

15 15 WHO SETS THE AGENDA? Gatekeepers. Political candidates. Public relations professionals. Public interest. Advertising. Government. Ethics. Culture.

16 16 Thank you for your attention Reference: Griffin, E. A. (2003). A First Look at Communication Theory (5 ed.). Boston: McGraw-Hill.


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