Presentation on theme: "FEMALE/MALE MEDIA gender, media and stereotyping Joke Hermes October/November 2012, Aalto University, Helsinki."— Presentation transcript:
FEMALE/MALE MEDIA gender, media and stereotyping Joke Hermes October/November 2012, Aalto University, Helsinki
On the agenda for today Brief introduction of key concepts Some examples of women’s magazine covers: female media Sports images (soccer): male media How to interpret and assess the value of these media forms In what ways do they contrast with our wish to counter stereotyping in news media Discussion: addressing how and why contemporary media content is gendered
Concepts Gender Intersectionality Local contexts/global media Genre – Nature of ‘genres’ (and formats): multi-level contract – Audience expectations – Real-life daily experience of media genres
From royalty and stars, to celebrities and a ‘model’ culture
Fashion and style; ‘instruction’ and advice; gossip (as means of incidental learning)
The use of ‘female’ and ‘male’ media What do we assume about how these media are used? (How do you use them?) Is ‘stereotyping’ the right term to use when describing practices of representation in women’s magazines and in men’s sport media? Are there any gender-neutral spaces in the media? How and when is stereotyping objectionable in news reporting?
The challenge To enjoy the mix of politics, pleasure (as a reader and as a researcher) and professionalism To recognize relevant contexts for research questions and respect their inherent complexities (i.e. the ‘situatedness’ of all knowledge, from everyday experience to academic theory) To understand how and why contemporary media content is gendered