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63 countries905 partners (+78) New: Fiji, Uruguay, Tomé & Principe.

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Presentation on theme: "63 countries905 partners (+78) New: Fiji, Uruguay, Tomé & Principe."— Presentation transcript:

1 63 countries905 partners (+78) New: Fiji, Uruguay, Tomé & Principe

2 Number of farmers + workers Growth % Type of producer organisation  Small Producer Organizations  Hired Labour Organizations  Contract Production Organizations

3 Breakdown farmers/workers per product ProductNumber of farmers Number of workers Total Coffee Tea Cocoa Coton Other Total

4 Growth number of farmers + workers per product Product Growth % Cocoa % Sugar % Tea % Coffee %  What explains this strong growth?

5 Production area small farmers (hectares) ProductAfricaAsiaL-AmericaWorld Bananas--1,96 Sugar1,45-3,252,91 Cocoa4,02-2,553,02 Coffee0,910,872,431,50 Fresh fruits2,79-2,052,60 Rice0,132,72-2,30 Tea0,270,57-0,29 Coton0,601,35-1,00 All products0,821,132,491,40

6 Fairtrade sales volume Fairtrade coffee: MT farmers Utz coffee: MT farmers

7 Fairtrade sales volume

8 Percentage sold under Fairtrade conditions  Small Producer Organizations  Hired Labour Organizations

9 Premium realized by Fairtrade sales Received premium: € 51,5 million ( growth +22%)

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11  2008  2010 € € € 54 € 40 Received Fairtrade Premium

12 Spending of Fairtrade Premium (producer organisations)

13 Spending Fairtrade Premium (Hired labour)

14 Conclusion Fairtrade changes lifes !

15 Support & Priorities 2012 Stef Van Linthoudt - Senior Market Manager Retail Ingrid Bottleberghs - Marketing & Communication Manager Barbara Goffin - Market Manager A Brands & Cacao

16 Support Max Havelaar  Train & inform your organisation to become a Fairtrade expert : Sales team – Cat Man – Shelf Man – Marketing& Com Sourcing & supply chain information Customer events  Market info : Retail – OOH Quantitative & qualitative studies ( Gfk - TNS Dimarso e.o )  Catalyst inbetween partners & Networking with all Networking event (commercial conference, …)

17 Support Max Havelaar  Missing link : North – South Producer visits to Belgium Mission to the South  Tailor made actions : Week of Fairtrade Fairtrade work Cacao campaign Support your actions (trade-show, …)  Media attention and communication tools ( POS e.o )

18 Support & Priorities 2012 Stef Van Linthoudt - Senior Market Manager Retail Ingrid Bottleberghs - Marketing & Communication Manager Barbara Goffin - Market Manager A Brands & Cacao

19 COFFEE farmers with still 60% of their production available under FT conditions … Enlarge the market for producers by achieving 5% SOM => 600T extra By :  Develop coffee market in OOH : strong commercial support for our partners & development of right tools for focused segments  Increasing presence in retail => increase distribution, assortment, visibility via partnerships with retailers Our dreams for :

20 Realize the bulk of the growth with core market partners (retail/ foodservice) Bananas e.o. Tropical fruit : + 20% retail value Retail growth through increase :  In store communication - > buying frequency  Broaden & Optimize weighted distribution  Shelf visibility – facings  Expand range with other tropical fruit i.e Pineapple, Mango e.o. Priorities 2012


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