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HOTEL BOOM 7/07/20141. Location Main connection road(A12): between Brussels – Antwerp between Ghent – Mechelen No other international branded hotel project.

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Presentation on theme: "HOTEL BOOM 7/07/20141. Location Main connection road(A12): between Brussels – Antwerp between Ghent – Mechelen No other international branded hotel project."— Presentation transcript:

1 HOTEL BOOM 7/07/20141

2 Location Main connection road(A12): between Brussels – Antwerp between Ghent – Mechelen No other international branded hotel project within 15km Main suppliers: European Market City De Schorre Studio 100 KMO areas within 50 km radius 7/07/20142 7/07/20147/07/20147/07/2014 propProject

3 Hotels in the area Hotels close by: Hotel Domus, Antwerpsestraat in Boom (12 rooms) Nearest Hotels Kasteel Solhof 6.3km Novotel Mechelen 10km Holiday Inn Express Mechelen 10.1km NH Mechelen 11km Crowne Plaza 12.2km Ramada Plaza Hotel 12.7km Tulip Inn Antwerpen 14.4km Bank Hotel Antwerpen 15.1km Theater Hotel Antwerpen 15.1km Hylitt hotel Antwerpen 15.3km Radisson Blu Astrid 15.4km Park Inn Radisson 15.4km Holiday Inn Express Antwerp City-North 16.5km Campanille Brusssel-vilvoorde 17.7km 7/07/20143

4 Competition Holiday Inn Express Mechelen 10.1km Novotel Mechelen 10km NH Mechelen 11km Campanille Brusssel-Vilvoorde 17.7km Theater Hotel Antwerpen 15.1km Holiday Inn Express Antwerp City-North 16.5km Tulip Inn Antwerpen 14.4km 7/07/20144

5 5 European Market City De Schorre Bedrijven zone N16 Business Drivers vs Location

6 Wholesalecenter, a place where producers, distributors promote their products to professional cutomers. A state-of-the-art place to work and do business, it offers more than 20 types of services – Restaurants, business centre, supermarkets, banks, fitness, créche, service providers offices in tax,legal, marketing,… EMC covers more than 20 categories including: – Fashion, decoration, construction, new technologies en techniques The place to be for professionals with more than 600 professionals on 1 place – Belgian and international Temporary exhibition space for fairs, product launches and congresses Out-of-the-box progam to attract 200,000 relevant professional visitors/ annum Unique concept of combination showroom, offices, warehouse space in 1 location 7/07/20146 Main Business Providers European Market City : The Project

7 Modern architecture, Very sustainable building applying the new techniques and challenge conventions Largest brownfield of Flanders’ development Total gross surface of the building 200,000 sqm 4 independant buildings with in-between areas: each an individual, themed atrium tailored tot he needs to the adjoining categories 7/07/20147 Main Business Providers European Market City : The Construction

8 QTR 1 2012 Ground and foundation works, building application QTR 2 2012 construction phase 1, shell and finishing QTR 3 2012 Installation showrooms and opening phase 1 7/07/20148 Phase 1: 32 000 sqm BP submitted Phase 2: 27 000 sqm Phase 4: 57 000 sqm Main Business Providers European Market City : Phased Construction & Timing Phase 3: 63 000 sqm

9 Main Business Providers: Recrational activities Beautiful and authentic setting for families, schoolgroups, companies to enjoy the outdoor and indoor facilities. Events A mix of music, hobby, cultural and sports events is tailored to everyone liking. This Provincial Recreational Domain is high on the list of lots of event organisors for business as well as leisure events. Sport Indoor, you can dansce and practice combat and other indoor sports. The ‘Schorre’ is home to the Braxgata Hockey Club (national Belgian team); it also facilitates lots of football teams in the area. It also offers a wide variety of adventure sports: hang gliding, paragliding, kajakpolo and mountainboarding,.... 7/07/20149

10 Sports & Recreational activities Recreatie Playground; the longest slide in Europe and a playground which has been recently redeveloped with state of the art toys also for children with disabilities. Biking and walking routes (starting point of a biking route of 228 km, throughout the Rupelstreek ) Lots of beautiful walking and pick-nick areas in the green. Sport Indoor dance and sports such as combat sports and other indoor sports Outdoor Hockey field for Braxgata Hockey (Belgian national team) A number of football fields Adventure sports such as paragliding, hanggliding, nordic walking, mountainboarding, wall climbing, kajakpolo,... 7/07/201410

11 Outdoor Events Events Mano Mundo (12 - 13 May 2012 ) Intercultural music festival. 80 000 visitors Feria Andaluza (25, 26 en 27 mei 2012) Plants & Craftsday (28 May 2012) Plants- and craftsday. Summerbike festival (1, 2 en 3 July 2012) Tomorrowland (27, 28 en 29 July 2012) Biggest outdoor dance-event, 120 000 visitors Belgacom Mountainbike Cup (4 August 2012) Schorremorrie (19 August 2012 ) Schorremorrie a 100% child-friendly activity day. Xtreme Xperience (23 September 2012 ) Unusual, adventurous and extreme sports! Putteke Winter (7 & 8 December 2012 ) Life performance in a candle-lighted park) 7/07/201411

12 Indoor Events Conference facilities 5 full option conference rooms with a total capacity of 170 people – Vergaderzaal Hoek (16 personen) – Vergaderzaal Noeveren (12 - 14 - 12 personen) – Auditorium Boom (115 personen) Catering (up to 500 people) Extension for the future 1 large conference room/auditorium for 300 people Refurbishment of the St Anna Chapel to a multifunctional music and theater venue 7/07/201412

13 Reference list Tomorrowland (ID&T) VW Mania TV1-dag Tuning Fandango Citroën Jumble AS Adventure Wrakduik Hyundai BGJG Spirit Gamma AXA Imsir Format Plus Vadeb Strabag Draeger DHL Produmex Decathlon Price Waterhouse Coopers Allround Mania Smart Meeting.... 7/07/201413

14 7/07/201414 Main Business Providers: N16

15 Bornem Azerti, SCM Group Belgium, BMW, Helia-Plastic Color, Asamco, BMS Micr Nutrients, Clayton Belgium NV, VF Europe, A;Schulman International Services, Cannon Benelux, Capsugel Belgium, CHEP Benelux, Qualiphar, Sappi Benelux, Staedtler Benelux, Friesland drinks, Nutricia België, VRD logistics Willebroek Belgian Scrap terminal, Cymaco, Euro Coating Cy, Indaver Logistics, Timcal Belgium, Femont/Femstaal, Dachser transport, Belgotex, De Meeuw, Alural Belgium,Mazda Motor Logistics Europe, Alpreco, Anixter Belgium, Schenker 7/07/201415

16 Main Business Providers: N16 Boom: Skyman International, Cornelis Plastics, Eta-com Group, Ethnicraft, Fanuc Robotics Benelux, Starco, Puurs Duvel-Moortgat, Nedax Sorbo Benelux, Beyers Koffie, Fiege, Maas International, Prayton Benelux, Mouterij Albert, Van Gansenwinkel groep, DD Shipping, Pfizer Manufacturing Europe,, Alcon belgium, Campbell Coordination Centre, Orbit, Smeg Belgium, Caterpillar Logistics Bobindus,Emergo-group, H&M, K Puurs Logistics, Groven +, Purna Pharmaceuticals, Zumtobel Lightin, IWG, Peleman Industries, Chiquita Fresh 7/07/201416

17 Hotel Features & Timing Spacious lobby looking out on gardens 1 meeting room Great Room and in-room facilities Leisure Facilities Underground Parking facility Back of House Facilities Start construction 9/2012 Soft opening 9/2013 Grand opening QTR 4 2013 7/07/201417

18 Mobiliteitsplan Check-in/ Check-out Hotel Check-in Piekmomenten tussen 19.00-21.00 Shuttle tussen hotel en ECM Tussen 25 en 30 voertuigen per uur op de piekuren Check-out Piekmomenten tussen 07.00 – 09.00 Tussen 24 en 26 voertuigen per uur op deze piekuren Overwegingen Piekmomenten liggen grotendeels buiten deze van de locale omgeving (Lidl 09.00-18.30; Delhaize 08.30- 20.00) Georganiseerd vervoer tussen ECM en het hotel/ Tower Openbaar vervoer ( zie volgende slide) Mogelijkheid om Airport Express via Boom te laten rijden als de verbinding E19 / A12 af is?? 7/07/201418

19 Mobiliteitsplan De Lijn Antwerpen – Boom – Lijn 500 (43’), 300 meter wandelen Mechelen – Boom – Lijn 500 (50’), 300 meter wandelen Zaventem – Boom – Lijn 683 / 500 (1.50u) Brussel – Boom – Lijn 410/461/500 (1.55u) – Trein Brussel/ Antwerpen dan lijn 500 NMBS – Station ligt 2.88 km van het hotel – Lijn 287 en lijn 500 (20’) Antwerpen – Boom – P8274 / L 2568 (43’) Mechelen – Boom – P8274 en IC2016 (32’-52’) Zaventem – Boom – CR3766/ IR2718/ L2589 ( +- 1.30u) Brussel – Boom – IC4516 / L2568 (1u) 7/07/201419

20 Vanuit beleidsplan IHG ?? % boekingen via de website Aanwijzingen op de website Gedetailleerde bewegwijzering met plan – printbaar op de site 7/07/201420 Mobiliteitsplan

21 7/07/201421 Gedetailleerde bewegwijzering met plan – printbaar op de site

22 7/07/201422 Mobiliteitsplan

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