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Ministry of Culture and Tourism Republic Indonesia www.indonesia.travel “Indonesia Tourism 2011” SYAMSUL LUSSA Director for Marketing Development Jakarta,

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Presentation on theme: "Ministry of Culture and Tourism Republic Indonesia www.indonesia.travel “Indonesia Tourism 2011” SYAMSUL LUSSA Director for Marketing Development Jakarta,"— Presentation transcript:

1 Ministry of Culture and Tourism Republic Indonesia “Indonesia Tourism 2011” SYAMSUL LUSSA Director for Marketing Development Jakarta, 3 September 2010

2 TOPICS •GLOBAL TOURISM TRENDS AND BUSINESS OPPORTUNITIES 1 •TOURISM KEY PLAYERS •ROLES OF PUBLIC SECTOR 2 •CHALLENGES •TOURISM INCORPORATED 3

3 GLOBAL ECONOMY vsTRAVEL INDUSTRY  THE GLOBAL ECONOMIC RECOVERY IS UNDERWAY, LEADING TO THE SLOW RETURN OF TRAVEL DEMAND.  FOLLOWING THE 2009 DECLINES, GLOBAL ARRIVALS WILL TAKE 3 YEARS TO RECOVER TO PRE-CRISIS 2008 LEVELS.  INCOMING TOURIST RECEIPTS WILL LAG BEHIND, TAKING 4 YEARS TO RECOVER IN FULL.

4 Tourism Overview Source: Euromonitor International / IMF GLOBAL ECONOMIC AND TOURISM PERFORMANCE % GROWTH

5 REGIONAL PERFORMANCE FOR ARRIVALS Tourism Overview • Western Europe and North America were hit hard by the crisis. Arrivals will take 5 or more years to recover, as consumers will focus on other priorities over travel. • Eastern Europe was by far the worst hit by falling visitors, due to increased competition from Western European city break destinations, as well as suffering from the collapse of SkyEurope, taking capacity out of the market. • Middle East and Africa showed growth in arrivals of almost 3% over the only region to do so. This was largely due to significant discounting by hotels, increased low cost travel options such as LCCs and budget/mid hotels, coupled with the expansion of its schedule airlines globally. • Asia-Pacific suffered in 2009, but is predicted to show good growth in arrivals for 2010 compared to other regions. Solid business development and an increasing reliance on intra-regional visitors helped fuel this progress. Source: Euromonitor International / IMF

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7 GLOBAL ARRIVALS FORECAST (% VOLUME GROWTH) Source: Euromonitor International / IMF

8 • Improving transport links and an increasingly wealthy middle class enabled a growing number to travel, both for business and leisure in BRIC countries. • Favourable exchange rates in Brazil boosted trips to Europe and the US. Middle East are actively targeting Latin America, such as Emirates increasing its frequency to Sao Paulo and Qatar Airways newly operates route from Doha to Sao Paulo/Buenos Aires, highlighting the appeal of this market. MARKET SHIFTS Source: Euromonitor International / IMF

9 • Chinese travellers tend to stay within Asia, as visa restrictions still make travelling further afield difficult for many. China outbound still offers great opportunity for destinations. Chinese consumers enjoy spending on luxury consumer goods in- destination, whilst choosing mid-priced accommodation and transportation. MARKET SHIFTS

10 • Indian travellers tend to go to countries with which they have long-established connections, such as Singapore, Malaysia, UAE, UK and the US. A raft of new LCC, both domestic and foreign including the local leader SpiceJet and new entrants such as flydubai, facilitated travel to these destinations, with the exception of the US. MARKET SHIFTS

11 • Whilst outbound travel from Russia declined in 2009, it remains an important source market. The countries of the CIS are traditionally popular destinations for Russians, whilst the wealthy elite opt for the UAE and Western Europe. MARKET SHIFTS

12 • In a world ever more focused on security and safety for travellers, some countries actively seek visitors that have close links to their own, usually in terms of religion or culture. • North African countries, such as Morocco and Tunisia, and Asian countries, such as Indonesia and Malaysia, are focusing on attracting GCC residents, with whom they share a common religious background. • Diaspora tourism is also highly resilient to the external shocks of the global economy. MARKET SHIFTS

13 Source: Euromonitor International / IMF EMERGING SOURCE MARKETS PERFORMANCE

14 FORECAST OUTBOUND Source: Euromonitor, Sep 2009 NO. COUNTRY Singapore N.A 2.Malaysia N.A 3.Japan N.A 4.Germany Netherlan UK N.A 7.France Russia N.A 9.Korea N.A 10.Australia N.A 11.China N.A 12.India N.A 13.S. Arabia N.A 14.UAE N.A 15.Egypt N.A 16.USA N.A 17.Viet Nam N.A 18.Philippine N.A

15 FORECAST INBOUNDS TO INDONESIA YEARLOWMIDHIGH

16 Target 2010 NO.Market FocusTARGET 1 SINGAPORE MALAYSIA JAPAN GERMANY UNITED KINGDOM NETHERLANDS FRANCE RUSSIA SOUTH KOREA AUSTRALIA CHINA INDIA TAIWAN USA MIDDLE EAST (KSA + UAE) SUBTOTAL OTHERS TOTAL

17 KEY PLAYERS PUBLIK •DESTINASI •PEMASARAN BUDPAR •UDARA •LAUT PERHUB •IMIGRASI HUK & HAM •ANGKASA PURA •GARUDA INDONESIA BUMN SWASTA •PUSAT •DAERAH ASITA •PUSAT •DAERAH PHRI •PUSAT •DAERAH INCCA •ASOSIASI PAR DAERAH •BARINDO LAIN2

18 RELATED PLAYERS PUBLIK PEMUDA/ OLAHRAGA INDAGBKPM • • • • POLRI SWASTA •TRANSPORTASI •BANK/KEUANGAN •MALL JASA •OTOMOTIF •PERTAMBANGAN •FURNITURE BARANG •MNC LAINNYA

19 POTENSI INKORPORASI PROGRAM PEMASARAN PARIWISATA 2011 NOPROGRAM POTENSI PROGRAM

20 NoCountry/CityIntlDomesticCapacity 1 Netherlands na Germany na Russia na China Macau na Hong Kong Taiwan na Japan South Korea Turkey na Malaysia Brunei DS na Singapore Thailand Philippines na Australia Saudi Arabia UAE Na Kuwait na Qatar na Yemen na Viet Nam na TOTAL AIR SEAT CAPACITY vs TARGET MARKET Source: Ditjen Perhud (compiled), 2010

21 INTERNASIONAL AIRPORT DPS SUB CGK AMI AMQ BIK MKQ BALIKPAPAN MDC MKS BTH KOE BANDARA INTERNASIONAL : 1. BANDA ACEH7. PALEMBANG13. PONTIANAK19. KUPANG 25. YOGYAKARTA 2. MEDAN8. JAKARTA14. BALAKPAPAN20. AMBON 26. HALIM PK 3. PEKANBARU9. BANDUNG15. TARAKAN21. BIAK 27. SEMARANG 4. BATAM 10. SOLO16. MAKASSAR22. JAYAPURA 5. TANJUNG PINANG 11. SURABAYA17. MANADO23. MERAUKE 6. PADANG 12. DENPASAR18. MATARAM24. SABANG TNJ TRK PTK BTH ACH MDN PKB PDG PLB

22 TOTAL DOMESTIC AIR SEAT CAPACITY Sumber: Ditjen Perhubungan Udara, 2009

23 Domestic Performance *+/- Domestic Travelers (million)117,21119,141,65% Average Travel Frequency1,921,930,01 Domestic Travels (million)225,04229,952,18% Average Expenditure(Rp) ,14% Total Expenditure (Rp billion)123,17131,076,41%

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25 Marketing Strategy Efforts ELECTRONIC- BASED MARKETING SOCIETY- BASED MARKETING CO- MARKETING HORIZONTAL MARKETING ON-LINE & OFF-LINE ACTIVITIES COMMUNITY ACTUATION REPRESENTATIVE OFFICERS PR-ING DIRECT PROMOTION FACILITATION FAMILIARIZATION TRIP THEMATIC PROMOTION TRAVEL FACILITATIONS

26 Program 2011 and Beyond

27 JAN-MAR (10 vs 09)SEATSPEAKS ’ ↑ 52,36% Jul, Aug, Dec 1PRODUCT PREFERENCES (2008) Shopping 50% Sightseeing 41% Beach 34% Adventure 27% Cultural Evt 21% 2MARKET PROFILE (2008) Leisure 78%. Mostly FIT of singles and couples aged 25 – 34. Sources of info mostly from google earth and wego travel search. 3EXPENDITURE PER VISIT (2009) US$ 1447,35 4Main Destination (2010) Bali, Jakarta PROGRAM (Rp 17,04 b) 1.Holiday & Travel Expo, Perth, Februari Festival Indonesia, Adelaide, Maret Holiday & Travel Expo, Sydney, Maret Holiday & Travel Expo, Melbourne, April Festival Jazz Etcetera, Melbourne, April Sales Mission Australia & New Zealand, Mei ’10. 7.Bulletin Travel Show, Gold Coast, Mei Gala Dinner, Melbourne & Auckland, Juni’10. 9.Indonesian Young Designer Fashion Show, Melbourne, Aug Wayang Orang Show, Sydney, Aug’ Cultural Mission, Perth, Melbourne, Canberra, September Promo at Schools, Melbourne, Sept ‘ Festival Indonesia, Melbourne, Oktober Indonesia Food Festival, Melbourne, Okt’ Indonesia Food Festival, Perth, Nov’ Travel & Leisure Ads. 17.Yahoo and National Geographic Channel. 18.Billboard Campaign. 19.Fam Trip for media and trade (20 person). 20.AIME, Melbourne, Maret Asia Pacific Conference on Orthodonty, Sydney, February AUSTRALIA Target: Earning: US$ m

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29 TOURISM SYSTEM SOURCE: MILL & MORRISON MARKET PRODUCT MARKETING TRANSFER


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