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SAP Location Intelligence Location Intelligence Conference 4/18/2007

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Presentation on theme: "SAP Location Intelligence Location Intelligence Conference 4/18/2007"— Presentation transcript:

1 SAP Location Intelligence Location Intelligence Conference 4/18/2007
Oliver Mainka GIS Program Manager Office of the CEO Business Process Renovation Group SAP Labs, Palo Alto, CA

2 Business Process Renovation & Project Sagres
Geospatial Software Geo Sizzle Status Quo of Out-Of-the-Box Geospatial SAP Solutions Value of Geospatial SAP Solutions SAP / GIS Integration Architecture and Tools Geo EAM Geo CRM Outlook and Invitation

3 SAP’s Business Process Renovation Group
Executive Sponsors Henning Kagermann, CEO (group part of his office) Hasso Plattner, Chairman of the Supervisory Board Mission Research, prototype, and pilot with customers innovations to existing SAP business processes Holistic Focus Enable New Technologies and Frameworks Usability - Process Automation - Access to Relevant Business Information - Needs of Flexible Business – Collaboration – Technology - Models Prove and Deliver Cross-Product Solution Concepts Do not own but facilitate innovations for product groups Global Team Palo Alto, Walldorf, Shanghai

4 Business Process Renovation – Approach
Pre-Qualify Assess Resolve Design Transfer Project Runtime: 6-12 months outside-the-box customer pain internal / external Project Definition SWOT Analysis competition customer req’s Requirements Functional Gaps Process Automation Techn. Lag Mockup Proof of concept Close Customer Pilot Prototype Improvement Technology Sync Handover customer interaction Go / No-Go decision after each phase

5 Combining Two Similar Systems
80% Location-Related 100% Location-Related Runs business processes Runs spatial processes Analyzes business data Analyzes spatial data

6 The Origin of Sagres The Sagres Academy in Portugal was founded by Prince Henry The Navigator. At Sagres, visionary explorers such as Da Gama, Magellan, and Columbus learned geography, navigation, and the latest methods in sailing technology.  Visible Area of Region

7 Business Process Renovation & Project Sagres
Geospatial Software Geo Sizzle Status Quo of Out-Of-the-Box Geospatial SAP Solutions Value of Geospatial SAP Solutions SAP / GIS Integration Architecture and Tools Geo EAM Geo CRM Outlook and Invitation

8 The World of Geospatial Hardware / Software / Data
Fat Client, Spe-cial Functions, Requires Train-ing Web Browser, Limited Functions, Simple to Use Cell phone, PDA, GPS Device, In-Car Navigation ESRI, MapInfo, GE Energy, Intergraph, Autodesk, … Like Desktop Software (do all have servers?) Google, Yahoo, Microsoft, MapQuest, … Sprint, … GPS, LIDAR, Tablet PC, Walking, … City Hydrants, Utility Poles, Oil Pipeline, … Administrative Borders, Ser-vices, Demo-graphics, … Streets, Turns, Speed, Hotels, ATMs, … Consumers, Markets, …

9 Elements of a Business Map
Layers (on/off) Measurements (Graduated) Points (Graduated) Areas Base Map

10 Sample Specialty: Cluster / Time Analysis

11 Sample Specialty: Drivetime Buffers

12 Show real-world events, here disaster impact - Actual SAP Integration

13 Business Process Renovation & Project Sagres
Geospatial Software Geo Sizzle Status Quo of Out-Of-the-Box Geospatial SAP Solutions Value of Geospatial SAP Solutions SAP / GIS Integration Architecture and Tools Geo EAM Geo CRM Outlook and Invitation

14 The Buzz Around Geospatial Solutions
All-Angle Aerial Fotography 200 Million Downloads of Google Earth Location-Based Services in Car and on Cell Phone 3D City Models on Google and Microsoft Maps Map Mash-Ups Powerful Corporate Server Solutions Location Matters – Simple to Consume – Ubiquotous Access O’Reilly Where 2.0 Conference

15 Housingmaps.com

16 Zillow.com

17 Nextbus.com

18 Business Process Renovation & Project Sagres
Geospatial Software Geo Sizzle Status Quo of Out-Of-the-Box Geospatial SAP Solutions Value of Geospatial SAP Solutions SAP / GIS Integration Architecture and Tools Geo EAM Geo CRM Outlook and Invitation

19 Status Quo GIS Integration at SAP
Tools GIS Business Connector (for synchronizing SAP and GIS system data) SAP Internet Graphics Server (IGS); can display maps and talk to GISs Generic Solution SAP Business Warehouse Maps (uses IGS) Out-of-the-box Applications SCM Transportation Planning Vehicle Scheduling SCM Supply Chain Visualization ERP HCM Travel Management (available in ERP 2005) Mobile Asset Management (rampup 12/05, GA 06/06) CRM Mobile Sales (available in 2005) Many Demo Scenarios Showing capabilities of connecting GIS to SAP via BAPIs Homegrown Customer Integrations Most around asset management

20 GIS in SAP BW (1/4)

21 GIS in SAP BW (2/4)

22 GIS in SAP BW (3/4)

23 GIS in SAP BW (4/4)

24 Transportation Planning Vehicle Scheduling

25 Supply Chain Visualization

26 Travel Management

27 Mobile Asset Management

28 Mobile Sales

29 Business Process Renovation & Project Sagres
Geospatial Software Geo Sizzle Status Quo of Out-Of-the-Box Geospatial SAP Solutions Value of Geospatial SAP Solutions SAP / GIS Integration Architecture and Tools Geo EAM Geo CRM Outlook and Invitation

30 User Observations

31 ? User Research at Four Customers: Lack of Integration
Users create workarounds Assets get lost between the systems The key finding was that both systems are extensively used and that an integrated view on data on processes would make a lot of sense, but that this was not available to the users to the extent they needed it. So we saw that … assets get “lost” because there is no common view between the data in the SAP Enterprise Asset Management system and the map … users did their own awkward integration by setting up two screens showing the two systems next to each other (with “shared memory” in the form of sticky notes on their monitors) … a lot of paper was often used to bridge the gap Paper processes bridge the gap

32 Why People Like To Work With Maps
Makes users more efficient Gives more people access to SAP data and functions Covers new business scenarios Increases system acceptance E.g. create a work order in ¼ of the time Find assets more quickly Install new equipment in minutes instead of an hour

33 Why People Like To Work With Maps
Makes users more efficient Gives more people access to SAP data and functions Covers new business scenarios Increases system acceptance E.g. engineering department looks up current infrastructure Police looks up streetlight wattage in crime areas Utility looks up whether city already trimmed trees Fire department looks up street closures

34 Why People Like To Work With Maps
Makes users more efficient Gives more people access to SAP data and functions Covers new business scenarios Increases system acceptance E.g. lengthen electric line on map  calculate new length  SAP calculates material cost Route people and items Determine households connected to transformer  inform of outage

35 Why People Like To Work With Maps
Makes users more efficient Gives more people access to SAP data and functions Covers new business scenarios Increases system acceptance Easy entry point to SAP processes and data

36 Why Organizations Want to Integrate SAP with GISs
Data Related Lowers data maintenance efforts Improves SAP data quality Organization Related Reduces operational cost Improves cross-group collaboration Save effort by maintaining data in only one system and automatically synchronize Reduce errors of duplicate entries

37 Why Organizations Want to Integrate SAP with GISs
Data Related Lowers data maintenance efforts Improves SAP data quality Organization Related Reduces operational cost Improves cross-group collaboration Find many records which in reality are obsolete

38 Why Organizations Want to Integrate SAP with GISs
Data Related Lowers data maintenance efforts Improves SAP data quality Organization Related Reduces operational cost Improves cross-group collaboration E.g. reduce unneeded repair trips by 20% Save time in call center

39 Why Organizations Want to Integrate SAP with GISs
Data Related Lowers data maintenance efforts Improves SAP data quality Organization Related Reduces operational cost Improves cross-group collaboration E.g. synchronize who will dig in what order

40 Business Process Renovation & Project Sagres
Geospatial Software Geo Sizzle Status Quo of Out-Of-the-Box Geospatial SAP Solutions Value of Geospatial SAP Solutions SAP / GIS Integration Architecture and Tools Geo EAM Geo CRM Outlook and Invitation

41 Four Levels of Integration: The Outset
SAP GUI GIS GUI Standard Apps SAP Application GIS Application SAP Analytics SAP DB GIS DB

42 Four Levels of Integration: Needed Connections
SAP GUI GIS GUI Standard Apps SAP Application GIS Application SAP Analytics SAP DB GIS DB

43 Current UI Integration Practice: SAP Data in the GIS

44 Current UI Integration Practice: HTML Control in SAP

45 Current UI Integration Practice: Portal
Eventing

46 Current “non-UI” Integration Example: Jump Button

47 Current Data/Process Integration: External Tools
Do-it-yourself Against SAP BAPIs and GIS APIs Homegrown code (80% of customers) SAP GIS Business Connector (outdated) Integration Broker (10% of customers) Out-of-the-Box Solutions “Impress for GIS” (for ESRI ArcGIS Desktop) GE Energy “Smallworld Business Integrator”

48 Current Analytics Integration
Basically non-existent Few customers using built-in maps in SAP BW Impress 2.1

49 Future Blueprint: Three Different Types of Users
SAP GUI User Composite User GIS User SAP Functionalities and APIs Composite Business Processes and Services GIS Functionalities and APIs SAP GIS Data Synchronization and Distribution

50 Geo EAM High Level Architecture
Design System SAP PM / PS GIS OMS CIS SAP NetWeaver Geo EAM Analytics Geo EAM (SAP/GIS Composite Application) GIS Integration Framework Components MDM Repository Enterprise Services Repository XI

51 Four Levels of Integration: The Outset
SAP GUI GIS GUI Standard Apps SAP Application GIS Application SAP Analytics SAP DB GIS DB

52 Four Levels of Integration: Needed Connections
SAP GUI GIS GUI Standard Apps SAP Application GIS Application SAP Analytics SAP DB GIS DB

53 Four Levels of Integration: A Composite Application
Geo EAM Composite UI Geo EAM SAP GUI GIS GUI Geo EAM Composite Application Standard Apps SAP Application GIS Application SAP Analytics SAP DB GIS DB

54 Geo EAM Composite Application
Four Levels of Integration: Process Integration via the Enterprise Services Bus Geo EAM Composite UI Geo EAM SAP NetWeaver SAP GUI GIS GUI Geo EAM Composite Application Standard Apps SAP Application SAP XI GIS Application SAP Analytics SAP DB GIS DB

55 Four Levels of Integration: Master Data Management
Geo EAM Composite UI Geo EAM SAP NetWeaver SAP GUI GIS GUI Geo EAM Composite Application Standard Apps SAP Application SAP XI GIS Application SAP Analytics SAP DB SAP MDM GIS DB

56 Business Process Renovation & Project Sagres
Geospatial Software Geo Sizzle Status Quo of Out-Of-the-Box Geospatial SAP Solutions Value of Geospatial SAP Solutions SAP / GIS Integration Architecture and Tools Geo EAM Geo CRM Outlook and Invitation

57 Enterprise Asset Management Is an SAP/GIS Focus
EAM is area where most customers attempted integration Key industries Utilities Public Sector Oil & Gas Telecommunications Forestry Rail Domain for first Sagres prototype: Geo EAM

58 Public Works Internal Portal
Geo EAM Demo Citizen Portal Report a problem Against proposed asset Against a chosen asset Against a street segment Against an intersection See asset details Public Works Internal Portal Notification list View notification list, View asset details View notification details Edit notification and submit Merge notifications View projects View asset analytics

59 Business Process Renovation & Project Sagres
Geospatial Software Geo Sizzle Status Quo of Out-Of-the-Box Geospatial SAP Solutions Value of Geospatial SAP Solutions SAP / GIS Integration Architecture and Tools Geo EAM Geo CRM Outlook and Invitation

60 Spatial Marketing, Sales, and Channel Management
SAP America VAR channel for Business One Local business activities Quickly growing Proof-of-Concept February 2007 Building productive system Composite application MDM for data cleansing and a customer hub XI for process integration BW for marketing and sales analytics ESRI ArcGIS Server / Business Analyst Server Investigation whether productizable with SAP CRM

61 Use Cases: Process Flow

62 Prospects (2.9 M)

63 Leads Outside of 50-mile Trade Area

64 Lead Density

65 MSA Analysis A-C 8 with Chart

66 Potential Aggregation Levels
Territory Level MSA Level VAR Level Office Level Detailed Point Level

67 Geo CRM Demo Overview Movie Test Prototype Movie

68 Business Process Renovation & Project Sagres
Geospatial Software Geo Sizzle Status Quo of Out-Of-the-Box Geospatial SAP Solutions Value of Geospatial SAP Solutions SAP / GIS Integration Architecture and Tools Geo EAM Geo CRM Outlook and Invitation

69 Analytics Integration
Sagres Outlook UI Integration Prototyping JSF integration Process Integration Running ESRI ArcGIS Server on SAP Web Application Server Analytics Integration Prototyping BW access with ESRI SOLAP tool Data Integration Pilot with two Utilities (with ESRI and GE Energy GIS) Geo EAM Building version 2 Pilot with City of San Diego Geo CRM Developing Channel Management application for SAP America

70 Your Opportunity to Participate
ASUG Influence Council “Business GIS” Sign up by sending to ESRI SAP User Group (ESUG) Sign up by sending to Sagres Project Send to

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