1. 1 PR REPORT 04/10 Mathias Basedow || Communications Support Europe || Email: mbasedow@oakley.com •DK, FIN, SE og NO PublicationMarketDateProduct / Athlete Type of publicationFrequenzyPagesCirculation Appr. Value (€) Page in PR Report GEARDKApr10SunglassesMagazineMonthlyFull33.0004.0252 Jyllands Posten TOUR DK Apr10 Sunglasses MagazineWeekly1/4400.0002.1813 JYllands Posten TOUR DK Apr10 Sunglasses MagazineWeekly1/4400.0002.1813 Q DK May10 BikiniMagazineMonthly 1/4n/a1.2384 JYllands Posten TOUR DK Apr10 Sunglasses MagazineWeekly1/4400.0002.181 4 Aktiv Træning DK Apr10 SunglassesMagazineMonthly1/4 27.250 8835 Bedre Helse NO Apr10 SunglassesMagazineMonthly1/453.8841.7546 Bedre Helse NO Apr10 SunglassesMagazineMonthly1/453.8841.7546 Tacky.no NO Apr10 Oakley Jip vidOnlineDailyFulln/a6717 Pedal SE Apr10 SunglassesMagazineMonthly1/235.0008578 Feltet.dkDKApr10SunglassesOnlineDaily Fulln/a 671 9 Press Contact 10

2. 2 PublicationMarketDateProduct / AthleteType of publicationFrequenzyPagesCirculationAppr. Value (€) GEARDKApr10SunglassesMagazineMonthlyFull33.0004.025 PR ReportApril 2010 (DK, SE, NO & FIN)

3. 3 PublicationMarketDateProduct / AthleteType of publicationFrequenzyPagesCirculationAppr. Value (€) Jyllands Posten TOUR DKApr10SunglassesMagazineWeekly1/4400.0002.181 Jyllands Posten TOUR DKApr10SunglassesMagazineWeekly1/4400.0002.181 PR ReportApril 2010 (DK, SE, NO & FIN)

4. 4 PublicationMarketDateProduct / AthleteType of publicationFrequenzyPagesCirculationAppr. Value (€) QDKMay10BikiniMagazineMonthly1/4n/a1.238 JYllands Posten TOUR DKApr10SunglassesMagazineWeekly1/4400.0002.181 PR ReportApril 2010 (DK, SE, NO & FIN)

5. 5 PublicationMarketDateProduct / AthleteType of publicationFrequenzyPagesCirculationAppr. Value (€) Aktiv TræningDKApr10SunglassesMagazineMonthly1/427.250883 PR ReportApril 2010 (DK, SE, NO & FIN)

6. 6 7 PublicationMarketDateProduct / AthleteType of publicationFrequenzyPagesCirculationAppr. Value (€) Bedre HelseNOApr10SunglassesMagazineMonthly1/453.8841.754 Bedre HelseNOApr10SunglassesMagazineMonthly1/453.8841.754 PR ReportApril 2010 (DK, SE, NO & FIN)

7. 7 8 PublicationMarketDateProduct / AthleteType of publicationFrequenzyPagesCirculationAppr. Value (€) Tacky.noNOApr10Oakley Jip vidOnlineDailyFulln/a671 PR ReportApril 2010 (DK, SE, NO & FIN)

8. 8 PublicationMarketDateProduct / AthleteType of publicationFrequenzyPagesCirculationAppr. Value (€) PedalSEApr10SunglassesMagazineMonthly1/2Monthly857 PR ReportApril 2010 (DK, SE, NO & FIN)

9. 9 PublicationMarketDateProduct / AthleteType of publicationFrequenzyPagesCirculationAppr. Value (€) Feltet.dkDKApr10SunglassesOnlineDaily Fulln/a 671 PR ReportApril 2010 (DK, SE, NO & FIN)

10. 10 Press Contact Scandinavia:.linql Copenhagen Amagertorv 14, 1 DK-1160 Copenhagen Brian Scott Telefon: +45 33 32 00 56 PR ReportApril 2010 (DK, SE, NO & FIN)