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AIDAS MODEL FOR SUCCESSFUL MARKETING. AIDAS is a system used in marketing. Every letter stands for an important part of becoming a successful company.

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Presentation on theme: "AIDAS MODEL FOR SUCCESSFUL MARKETING. AIDAS is a system used in marketing. Every letter stands for an important part of becoming a successful company."— Presentation transcript:

1 AIDAS MODEL FOR SUCCESSFUL MARKETING

2 AIDAS is a system used in marketing. Every letter stands for an important part of becoming a successful company AAttention IInterest DDesire AAction SSatisfaction

3 Attention uppmärksamhet Something is done to attract the attention of the customer. It might be a photo, bold type, images, sounds, and voiceovers. Fånga kundens uppmärksamhet. Väck ett intresse. Det kan vara ett foto, typsnitt, bilder, ljud eller röster. Interest intresse Some information, such as details, price or availability, is provided to create interest in the product. Ge information som ex detaljer, pris, tillgänglighet för att öka ett intresse. Desire önskan Something is used to make the customer desire (want) the product. A celebrity may appear. The images or language may suggest that you benefit from the product. Något görs för att kunden ska vilja ha produkten. Ex en kändis. Bilderna eller språket för kunden att tycka att den får fördel av produkten. Action handling Something is done to urge you to act now. There may be a time limit on a sale price or a limited supply of product. Något görs för att få dig att agera (köpa) nu. Det kan ex vara en begränsad köp tid, begränsad upplaga. Satisfaction Tillfredställelse (nöjd) If you give the customer good service, he/she will return and buy more. Om du ger kunden bra service, köper han/hon produkten igen.

4 Lots of successful company use the AIDAS model. One example is Apple´s TV commercial for App Store


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