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Klasifikasi Toko Eceran 1. By ownership : • Corporate retail chain • Coorporative chain • Franchise system 2. By size : • Sales • Number of employee.

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Presentation on theme: "Klasifikasi Toko Eceran 1. By ownership : • Corporate retail chain • Coorporative chain • Franchise system 2. By size : • Sales • Number of employee."— Presentation transcript:

1 Klasifikasi Toko Eceran 1. By ownership : • Corporate retail chain • Coorporative chain • Franchise system 2. By size : • Sales • Number of employee

2 3. By assortment and variety a. General line store : refers to operations that carry a wide variety of product line with at least some depth of the assortment in each line. Terdiri dari : 1. Department store (toserba) 2. Discount store 3. Category Specialist

3 b. Limited line store refers to operations that carry only one or few related line of merchandise. Limited line stores sell a single but broad category of merchandise. Terdiri dari : 1. Specialty store 2. Superstore 3. Boutique 4. Factory outlet

4 c. Food retailing, terdiri dari : 1. Supermarket (pasar swalayan) 2. Hypermarket 3. Convenience store 4. Wharehouse club

5 4. Non store retailing : a. Electronic tailing (e-tailing) b.Catalog and direct mail retailing. *Catalog : *Direct mail retailing : c. Direct selling is d. TV home shopping

6 Services Retailing Services retailer is : 1. Retailers for which the major aspect of their offering is services versus merchandise. 2. Firms / retailers selling primarily services rather than merchandise (Levy and Weitz, 2004 : 63) Contoh-contoh service retailer : Airline : Merpati, garuda Automobile retail : Cipaganti Bank : BNI, BCA Credit card : Visa, Citibank Education : Unpad, Unpar

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