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Bilde nr 1 Using cluster organisation benchmarking •The IT Cluster in Grenland, Telemark •Why use the cluster organisation benchmarking •The benchmarking.

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Presentation on theme: "Bilde nr 1 Using cluster organisation benchmarking •The IT Cluster in Grenland, Telemark •Why use the cluster organisation benchmarking •The benchmarking."— Presentation transcript:

1 Bilde nr 1 Using cluster organisation benchmarking •The IT Cluster in Grenland, Telemark •Why use the cluster organisation benchmarking •The benchmarking tool –The process, method and the results •Evaluation – improvements ”We develop our region” Key message #1

2 Bilde nr 2 Telemark & Grenland region Telemark Telemark County: • Inhabitants in total • in Grenland in cities Skien & Porsgrunn • 4 municipalities/5th largest urban area in Norway • World largest producer of furtilizers • World largest producer of Solar power Wafers (silisium) • Wood industry, • Petrocemicals- Plastics Grenland Telemark

3 Bilde nr 3 IKT Grenland •Non profit member organisation –85 members in total, 50 ICT Companies, 80% in software development •Founded 2002, independent member organisation in June 2007 •Fastest growing region in Norway in ICT employment since 2000 •Member of national Cluster Program, Arena, in Oktober 2007 • Arena member until oktober 2010 •Annual turnover 2009: 700 K EUR •National focus, preparing internationalisation OperationsProject development 10 projects in 5 strategy areas

4 Bilde nr 4 ICT Grenland Cluster Key messages Grenland = software city

5 Bilde nr 5 The facilitation team •5 people hired part time from member companies fill the facilitator roles: –Chairman of the Board –CEO IKT Grenland –Program Manager Arena program –Community/communication Manager –Talent Recruitment Manager •In total approx 2,5 man years •Building a knowledge center in cluster development and tools

6 Bilde nr 6 Why benchmark the cluster organisation? Cluster initiative/ organisation Cluster •Ability to measure results is crucial •To be able to improve continously •To be able to keep members and other supporters satisfied and secure continued support •Clusters must be measured at two levels •Cluster initiative level •Cluster member level (Annual reporting) •What IKT Grenland expect to acheive •A tool we can use annually or bi-annually to identify improvement opportunities •To get a ”performance language” basis for intercluster best practice exchange •Connect us to the European Cluster Excellence initiative •Use as basis for ”end of Arena programme” evaluation – to create future values

7 Bilde nr 7 Development history Kompetenzenetze Germany, IIT Berlin

8 Bilde nr 8 The benchmarking process Suvey Form 67 indic. 11 pages 2+ members of Cluster organisation • 6 manhours • 2000 Euros Process stepsIn/Output Resources Face to face dialoque to fill in form Preparations Study questionaire Collect basic statistics Control of form content Control of draft benchmarking report Control of final benchmarking report Filled in Suvey Form Approved Suvey Form Draft Bench- marking report Approved Bench- marking report 2+ members of Cluster organisation • 8+ manhours 2+ members of Cluster organisation • 2+ manhours 2+ members of Cluster organisation • 2+ manhours IN TOTAL 20 manhours Euros + travel

9 Bilde nr 9 The benchmarking report •33 pages + 13p copy of survey form •3 -4 types of graphics

10 Bilde nr 10 The 7 benchmark dimensions

11 Bilde nr 11 The 61 inducators behind the 7 dimensions -1

12 Bilde nr 12 The 61 inducators behind the 7 dimensions- 2

13 Bilde nr 13 The 61 inducators behind the 7 dimentions- 3

14 Bilde nr 14 Examples

15 Bilde nr 15 More examples

16 Bilde nr 16 How usable was it? Danish experience •Overall very satisfied •Introduces factors Cluster Initiative (CI) can influence •Input to strategic direction for the development of the CI •Introduces basis for intercluster learning IMPROVEMENTS? •Detailed input on inprovement of: –Methodology, Survey Form, indicators, Reporting •Overall –Simplification –More transparency –Compensation for country specific factors –Compensation for activities of Cluster Partners Norwegian experience •Introduces a performance laguage for Cluster Managers •Very much in line with Danes •Value increases as more clusters use it as their performance and KPI sheet “The overall impression is good and a very interesting way to rank cluster supporting organisations. Instead of using official data with a 3 years delay or other time consuming data collection this method provides a relatively good and accurate picture of the organizations that is benchmarked”. (Oresund Food network)

17 Bilde nr 17 Collaborate on this in the future? •Organise ourselves to promote the profession of Cluster Managers? –The Nordics should influence ”European Club of Cluster Managers” …and –Build a true ”Community of Practice” •Collaborate to influence cluster policies in an organised way? •How? –Norway •Registred a membership based association ”Norwegian Clusters” •Cluster organisations and cluster practitioneers as members –and Denmark •IKT Grenland and Cluster Academy of Denmark - exploring the opportunity of organising ”Nordic Clusters” –Any Swedes interested? – Contact me!

18 Bilde nr 18 More information? Tor-Arne Bellika; •The presentation •IKT Grenland benchmarking report with completed questionnaire •The proceedings report from Cluster Excellence workshop on benchmarking and cluster measurement •The summary of the Danish Experience –by Reg X, Danish Cluster Academy –4 clusters benchmarked –Report (pdf 7 pages) KompetenzNetze Germany/institute of Innovation & Technology, Berlin •Gerd Meier zu Köcker,

19 Bilde nr 19 BACKUP •More on IKT Grenland

20 The ICT cluster and its focused sectors Core of Software Developing Companies Open Source, WEB2.0 ”Software as a Service” Software Solutions Vendors Advanced ICT users in cross-sector cluster/networks System integrators R&D/ Educ Education Health Production Industry CleanTech art/culture creative industries

21 Bilde nr 21 ICT, CleanTech, culture/experience & BioTech Industrial ICT & Health ICT The co-location effort

22 Bilde nr 22 Beeing part of the Arena program •Member since Oct 1st 2007 until Oct 1st 2010 •Funding of 250 K Eur/year from Arena program •Regional funding of 150 K Eur/y •Members providing 65 % •Meeting places for cluster teams –4 times a year –Interntional study tours –Training offerings –”Dating” international clusers •Most valuable –Meeting and Collaborating with other clusters Relational maturity Value potential

23 Core growth strategy – business idea “From 1995 to 2000, aggregate productivity in the EU grew by 1.8% per year. At least 55% of that increase was due to ICT. Between , productivity growth fell to 1.1% but the contribution of ICT remained high at around 45%. These figures underline the key role of ICT in realising the Lisbon objectives of competitiveness and growth.” “All sectors of Europe’s economy depend on ICT. Viviane Reding Commissioner for Information Society and Media European Commission. •A well functioning ICT cluster is a growth enabler in all other sectors in a region •We develop the ICT cluster and a number of subclusters of advanced users in selected sectors

24 Bilde nr 24 Who we are here for- target groups 1.ICT companies registered in ICT sector (NACE) –Core of the biggest, most international •12 software companies –Specialised supporting companies (software tools dev, interaction designers, development services etc.) 2.Knowledge producers –R&D actors in our focused fields –Regional educators (schools/university) 3.Supporters 1.Regional development actors 2.Demanding custormes in focused sectors 4.Individuals in member companies ”Norwegian growth Champion” Key message #4

25 Bilde nr 25 Mission, vision & core values •Mission –”Grenland, the most attractive and value creating place to build software companies” •Main goals –Norways best ICT cluster –Growth for our members and creation of new companies –Value for members and the region –Production of young talents for the ICT industry •Core values –Open, positive & creative –Stories to communicate the values (The virtual membership card) •Hvem vi er til for –Medlemskriterier –Medlemmene –Regionen •Hva vi vil oppnå –Vekst og utvikling for industri og region •Hvordan vi gjør det –Tiltak

26 Bilde nr 26 Communication goals •Build identity; –social capital and ”we-feeeling” •Promote members and give them competitive advantages •Contribute to faster growth and internationalisation •Build talent attraction

27 Bilde nr 27 Communication – channels & tools •Physical arenas and digital communities •From: one way to: interaction & dialoque •Communication must be open to all •Segment members and make communication dialogue digitally traceable

28 Bilde nr 28 How we deleveloped strategy and communication •2006: Ramp up of activity –Board develop first ”formal” goals & strategy through 2 consequtive board meetings –Results used in application to become Arena cluster program member •2008: –Board and steering committee revisit goals and strategies in 3 short sessions –Branding finished, homepage v.1 –Evaluation of position and results •2009: –Cluster dynamics analysis –Foresight process and strategy revision ”Come work in the sector forming the future” Key message #2

29 Bilde nr 29 The results of the 2008 strategy revision •Definitions of key target groups •Products (services) we offer to members •Internal roles in cluster facilitation organisation (Projects & Operations) •How to generate income to fund organisation long term •Key identity ”Pay-off” ”From industry knowledge to Knowledge industry” •Technology focus areas –Web 2.0 technologies –Open Source Software –Real time resource and process Management ”Network for You Innovation for all” Key message #3

30 Bilde nr 30 Materials in brand/reputation building

31 IKT Grenland core members EDB IS Partner EO –Funktion Code Consult Objectnet KlartSvar NetCom Elan IT Fast NHO Xertus TechNet Gatship eJournal Gjensidige BTV Invest Klosterøya Ernst&Young Portalutvikling Okos Telemark Masterpiece Prioritet Internet Porsgrunn Kunstforening Handelshøyskolen BI Skien Videregående Stone Computing Skien kommune IbsenBusines NetSense Lytt&Løft Ementor IT4You ezenz Noroff P-plan Cappe Tel-Tek Inventum eSenteret Cadpartner Konica Minolta Bjelkemyr-Østvang Høgskolen i Telemark TF Høgskolen i Telemark HS Cronus Elmatikk Engineering Vekst i Grenland Innovasjon Norge Telemark Fylkeskommune

32 Bilde nr 32 Main Activity Areas •Building meeting places and Community •Talent attraction to technology education •Compentency development in our core areas •Joint R&D efforts •Communitcation/Brand building

33 Bilde nr 33 Development of ”places to meet” 2000 A project within reginal development agency ViG Sotware dev forum eHealth forum Annual fair; Grenland Expo Innovation award Cluster Initiation study. Arena Cluster dev program Annual growth survey IKT Grenland development history Project Mgmt forum Sales & marketing forum Recruitment & Talent dev Independent org Montly members meetings (vertical) (horisontal) (horisontals) Grenland Expo

34 IKT Grenland Innovation Award

35 Bilde nr 35 The digital place to meet

36 Bilde nr 36 Building the digital cluster community

37 IKT Grenland member brands EDB IS Partner EO –Funktion Code Consult Objectnet KlartSvar NetCom Elan IT Fast NHO Xertus TechNet Gatship eJournal Gjensidige BTV Invest Klosterøya Ernst&Young Portalutvikling Okos Telemark Masterpiece Prioritet Internet Porsgrunn Kunstforening Handelshøyskolen BI Skien Videregående Stone Computing Skien kommune IbsenBusines NetSense Lytt&Løft Ementor IT4You ezenz Noroff P-plan Cappe Tel-Tek Inventum eSenteret Cadpartner Konica Minolta Bjelkemyr-Østvang Høgskolen i Telemark TF Høgskolen i Telemark HS Cronus Elmatikk Engineering Vekst i Grenland Innovasjon Norge Telemark Fylkeskommune

38 Bilde nr 38 Future development strategy •2 main strategies: –Closer to the ICT users i targeted sectors –Develop more places and Arenas to meet ”The community” •Access to Long term Funding –Qualify for new national programs •More Arena programs •New national Business Network program •New meta cluster/intercluster program –Long trem regional cluster program –Develop more services to members Relational maturity Value potential

39 Innovasjons sone Developing into cross sector metacluster Løsnings- produsenter IKT System- integratorer Markedsføring, design Regnskap/ revisjon FoU tjenesterRekruttering- utleie IT-Drifts- tjenester IT plattform leverandører Skreddersøm av løsninger Vareproduserende industri Industriell IKT Helse- offentlig og privat tjenesteyting. Helse-IKT Utdanning - offentlig og privat tjenesteyting. Lean Learning Kunst – kultur opplevelser Kunstkom IKT Grenland Off- utviklingasakt ører Investor /kapital Cleantech?


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