Presentation is loading. Please wait.

Presentation is loading. Please wait.

Società Italiana Brevetti – Roma - Innovation can be more than a patent Roma, March 27, 2006 by Fabrizio de Benedetti An introduction.

Similar presentations


Presentation on theme: "Società Italiana Brevetti – Roma - Innovation can be more than a patent Roma, March 27, 2006 by Fabrizio de Benedetti An introduction."— Presentation transcript:

1 Società Italiana Brevetti – Roma - Innovation can be more than a patent Roma, March 27, 2006 by Fabrizio de Benedetti An introduction to Trademarks and Industrial Designs, National, Regional and International Approach

2 Fabrizio de Benedetti Società Italiana Brevetti – Roma - Beyond the protection of patents Designs + Copyright Trademarks Domain names Geographical Indications Unfair competition – Anti-competitive practices

3 Fabrizio de Benedetti Società Italiana Brevetti – Roma - Agreement on Trade-Related Aspects of Intellectual Property Rights 15 April 1994 TRIPs

4 Fabrizio de Benedetti Società Italiana Brevetti – Roma - … taking into account the need to promote effective and adequate protection of intellectual property rights… …recognizing that intellectual property rights are private rights… …patents shall be available for any inventions…in all fields of technology…without discrimination as to the place of invention, the field of technology… TRIPs

5 Fabrizio de Benedetti Società Italiana Brevetti – Roma - IPR Expansion Process Topographies of Integrated Circuits Plant varieties Biotech Digital inventions Trademarks having a reputation Business identifiers (Domain names) Geographical indications Unregistered Designs (+ Copyright) Data compilation / Databases Know-how: Undisclosed information and trade secrets

6 Fabrizio de Benedetti Società Italiana Brevetti – Roma - Globalization of IPR TRIPs PCT – EPC Madrid Agreement – Madrid Protocol CTMRCDR The Hague Agreement on Industrial Designs

7 Fabrizio de Benedetti Società Italiana Brevetti – Roma - Protection connections Patents Know-How Trade secrets Designs Trademarks Domain names, etc.

8 Fabrizio de Benedetti Società Italiana Brevetti – Roma - Filing strategies Costs Costs Time Time Risks Risks

9 Fabrizio de Benedetti Società Italiana Brevetti – Roma - Costs IP rights are often a companys most valuable asset. The management of these rights is extremely complex, interacting with an increasingly difficult business environment rapidly changing under the pressure of new technologies and market globalization. Look for saving but not at the expenses of quality Good protection in key geographical territories vs. protection worldwide Saving at the filing stage could entail additional costs later

10 Fabrizio de Benedetti Società Italiana Brevetti – Roma - Time What are the needs? Immediate protection Postponement of the examination

11 Fabrizio de Benedetti Società Italiana Brevetti – Roma - Risks Convention or regional systems: all or nothing National systems: more expensive, but if a country is vital… Language problem

12 Fabrizio de Benedetti Società Italiana Brevetti – Roma - Conclusion Global protection possible IPR regions / countries Targeted protection suitable

13 Fabrizio de Benedetti Società Italiana Brevetti – Roma - Thank you!


Download ppt "Società Italiana Brevetti – Roma - Innovation can be more than a patent Roma, March 27, 2006 by Fabrizio de Benedetti An introduction."

Similar presentations


Ads by Google