Presentation is loading. Please wait.

Presentation is loading. Please wait.

Scope & Scoop on Belgian Managers Beursschouwburg – Brussels – 27/09/2012.

Similar presentations


Presentation on theme: "Scope & Scoop on Belgian Managers Beursschouwburg – Brussels – 27/09/2012."— Presentation transcript:

1 Scope & Scoop on Belgian Managers Beursschouwburg – Brussels – 27/09/2012

2 Kaderledenstudie Cadres & Dirigeants 2012 • Targeted at executive and top managers of Belgian companies, employing at least 10 employees • Based on RSZ-ONSS statistics (Q2-2011) • Conducted by TNS Media • Supported by 15 publishers and media groups (including Corelio, Persgroep, Roularta, Rossel, Sanoma, VMMa, etc.) 2

3 Survey Keyfacts • Since 2000, the Survey is based on two complementary surveys: – A "universe"-survey allowing the construction of the executives’ reference universe (among HR managers) – A media and products survey (among executives) • Sample = 1269 interviews – 1085 CAPI face to face – 185 CAWI (Web) • Fieldwork = 9 months in

4 A real tactical planning survey for the business press • “Kaderledenstudie / Cadres & Dirigeants 2012” is available through all media planning software that are used in Belgium. • All usual media planning in depth analysis are possible : cross, rankings, media plan evaluation. • You can build your specific target group : – decision makers for your business field, – products used by the managers in their private life, etc. 4

5 Also a strategic planning survey for plurimedia choice • “Kaderledenstudie / Cadres & Dirigeants 2012” provides a lot of plurimedia information about radio, TV and Internet. • It covers a lots of “hype” items, such as : social networks, smartphones, digital typology, etc. 5

6 Chambers of Commerce 13 magazines covering every regions • Voka Ondernemers (8 NL editions covering Flanders) • CCI Mag + Entreprendre Aujourd’hui (3 FR editions covering Wallonia) • BECI Entreprendre / Dynamiek (2 FR+NL editions covering Brussels) 6

7 7 Antwerpen copies Reach 36% Vlaams Brabant copies Reach 45% West- Vlaanderen copies Reach 45% Oost- Vlaanderen copies Reach 43% Limburg copies Reach 56% Hainaut Reach 40% Liège Reach 47% Luxembourg copies Reach 55% Brabant Wallon 27% Namur Reach 26% Hainaut + BW 4300 copies Liège + Namur 3900 copies Brussels copies Reach 37%

8 Chambers of Commerce 13 magazines covering every regions • Local Business News Magazines • Networking Magazines • Proximity Magazines 8

9 Scoop N°1 – Who is the n°1 media to reach Belgian managers ? • Ranking on Reach Last Period (RLP) (LLP-LDP = audience for 1 insertion) – NL Managers – FR Managers – Walloon Managers 9

10 % Reach of all Print titles (RLP) 10

11 Top 5 most read Titles National (RLP) 11

12 Top 5 most read North (RLP) – Private Language Dutch (62%) 12

13 Top 5 most read South (RLP) – Private Language French (35%) 13

14 Top 5 most read Wallonia (RLP) Private Language French and Company in NIV+V (16%) 14

15 Reach after 3 insertions 15

16 Scoop N°2 – Value for Money • Ranking on Cost per Thousand Contacts (LLP-LDP = contacts for 1 insertion) • Rates 2012 for 4 colors format – 1/1 P4C for magazine – Article 250 or 1/4 P4C for dailies 16

17 Ranking Cost/000 Managers 17 Chambers Nat

18 Top 5 Cost/Contact 18

19 Scoop N°3 – Top Top managers % of the Readers 19 54% Man Level A 45% Internat. Company 38% Owner/Part ner/Board 56% Export Company 28% part Manag. Assoc.

20 Real Decision makers: they take part in all company decisions 20 …

21 Real Decision makers: they take part in all company decisions 21

22 Real Decision makers: Example of Ranking 22

23 Middle and Large Companies % of the Readers 23

24 Big Spenders 24

25 Scoop N°4 – Attached readers Top 5 % Loyal Readers (Always+Reguraly) 25

26 Scoop N°4 – Attached readers Business readers 26

27 Our on-line media kit 27

28 Your contacts 28 For Chambers of Commerce – North: Chris Lens (Centrale Voka Regie) For Chambers of Commerce – South: Simon Micha (CCI Mag)

29 Thank you for your attention 29


Download ppt "Scope & Scoop on Belgian Managers Beursschouwburg – Brussels – 27/09/2012."

Similar presentations


Ads by Google