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Page 1 Jean-Noël Gorge 3 mai 1999 1/58 MarKant e c o n s e i l s Jean-Noël Gorge, oct 11th 2006 1/29 EPITA IT Markets Basic Finance and Marketing Oct 11th.

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Presentation on theme: "Page 1 Jean-Noël Gorge 3 mai 1999 1/58 MarKant e c o n s e i l s Jean-Noël Gorge, oct 11th 2006 1/29 EPITA IT Markets Basic Finance and Marketing Oct 11th."— Presentation transcript:

1 Page 1 Jean-Noël Gorge 3 mai /58 MarKant e c o n s e i l s Jean-Noël Gorge, oct 11th /29 EPITA IT Markets Basic Finance and Marketing Oct 11th 2006 Jean-Noël GORGE

2 Page 2 Jean-Noël Gorge 3 mai /58 MarKant e c o n s e i l s Jean-Noël Gorge, oct 11th /29AGENDA Who am I ?: –Jean-Noël Gorge

3 Page 3 Jean-Noël Gorge 3 mai /58 MarKant e c o n s e i l s Jean-Noël Gorge, oct 11th /29 Jean-Noël GORGE ? First job in IT at Olivetti France internal IT department October 69, (program coding) Before, MBA from HEC Sales and/or marketing positions at : Bull Cap Sogeti Digital Apple France Andersen Consulting

4 Page 4 Jean-Noël Gorge 3 mai /58 MarKant e c o n s e i l s Jean-Noël Gorge, oct 11th /29 Jean-Noël GORGE ? Today –President ( and only staff now !!!) of MarKante Conseils

5 Page 5 Jean-Noël Gorge 3 mai /58 MarKant e c o n s e i l s Jean-Noël Gorge, oct 11th /29 MarKante Conseils ? Our clients : IT services companies –« SSII » –IT departments of major accounts –Consulting firms (Accenture and the like) mainly dedicated to IT services –Software editors with strategic positions in consulting and services

6 Page 6 Jean-Noël Gorge 3 mai /58 MarKant e c o n s e i l s Jean-Noël Gorge, oct 11th /29 MarKante Conseils ? Our practice : –Business development Positioning, targetting, Marketing (products and services offering, mixes, alliances etc.) Sales performance (account management) Communication –Merger and acquisition (M&A) for small and very small companies (< 5 M Euros)

7 Page 7 Jean-Noël Gorge 3 mai /58 MarKant e c o n s e i l s Jean-Noël Gorge, oct 11th /29 Who are you ?

8 Page 8 Jean-Noël Gorge 3 mai /58 MarKant e c o n s e i l s Jean-Noël Gorge, oct 11th /29 Objectives

9 Page 9 Jean-Noël Gorge 3 mai /58 MarKant e c o n s e i l s Jean-Noël Gorge, oct 11th /29 Objectives ? To help you get a better return on your investment in tuition fees ! How ? –NO TECHNICAL DISCUSSIONS ! –A better understanding of basic forces driving the business of this industry. (and, by the way your future employers)

10 Page 10 Jean-Noël Gorge 3 mai /58 MarKant e c o n s e i l s Jean-Noël Gorge, oct 11th /29 Topics discussed ? Basic economic and business elements more or less relevant for your future (first ?) job: –Size and growth of IT industry, –Jobs creation –Role and contribution of IT to a company business –Different players of the IT services industry –IT Jobs, grades, careers in large corporations.

11 Page 11 Jean-Noël Gorge 3 mai /58 MarKant e c o n s e i l s Jean-Noël Gorge, oct 11th /29 Warnings ! This courses approach is not backed by any academic research It covers only professional usage of IT It is predominantly based on personal hands on experience : –Important : Hw manufacturers, SSII, Consulting, B to B –Average : Editors, distributors, Start Ups, B to C –Indirect : Users –Sales, Marketing, Communication, management –No experience or specific skills in organization, finance and HR

12 Page 12 Jean-Noël Gorge 3 mai /58 MarKant e c o n s e i l s Jean-Noël Gorge, oct 11th /29Program Lecture 1 (Today) : –Major indicators for the IT industry in France –IT contribution and added value to business Lecture 2 : – : majors phases in IT industry development Lecture 3 : –IT services industry ( largest employer and recruiter) Lecture 4 : –Les autres employeurs

13 Page 13 Jean-Noël Gorge 3 mai /58 MarKant e c o n s e i l s Jean-Noël Gorge, oct 11th /29 Program (2) Lecture 5 : –Zoom or add ons to previously discussed or new topics, at your request Exams

14 Page 14 Jean-Noël Gorge 3 mai /58 MarKant e c o n s e i l s Jean-Noël Gorge, oct 11th /29 Questions ?

15 Page 15 Jean-Noël Gorge 3 mai /58 MarKant e c o n s e i l s Jean-Noël Gorge, oct 11th /29 Major indicators

16 Page 16 Jean-Noël Gorge 3 mai /58 MarKant e c o n s e i l s Jean-Noël Gorge, oct 11th /29 Macro Economy ? GNP (PIB in French) Nations Budget Investments (households excluded) IT expenditures (household excl.)

17 Page 17 Jean-Noël Gorge 3 mai /58 MarKant e c o n s e i l s Jean-Noël Gorge, oct 11th /29 Macro economy France GNP (PIB in French) Nations Budget Investments (households excluded) IT expenditures (household excl.) Euros

18 Page 18 Jean-Noël Gorge 3 mai /58 MarKant e c o n s e i l s Jean-Noël Gorge, oct 11th /29 IT Expenditure IT expenditure : – manufacturing industries + financial industries + administrations ( central and local): –75 billions Euros –4,4 % of GNP –33 % of total investments of French economy 2005 / 2004 growth: – 2,5 to 2,7% 2006 growth (?): 2 to 6 % !!!

19 Page 19 Jean-Noël Gorge 3 mai /58 MarKant e c o n s e i l s Jean-Noël Gorge, oct 11th /29 Gross margin and investment

20 Page 20 Jean-Noël Gorge 3 mai /58 MarKant e c o n s e i l s Jean-Noël Gorge, oct 11th /29 Growth and investment +1,8% +3,5% -10,0 -5,0 0,0 5,0 10,0 15,0 20,0 25, GNPinvestments

21 Page 21 Jean-Noël Gorge 3 mai /58 MarKant e c o n s e i l s Jean-Noël Gorge, oct 11th /29 IT expenditures by industries (%)

22 Page 22 Jean-Noël Gorge 3 mai /58 MarKant e c o n s e i l s Jean-Noël Gorge, oct 11th /29 IT expenditures by items (%)

23 Page 23 Jean-Noël Gorge 3 mai /58 MarKant e c o n s e i l s Jean-Noël Gorge, oct 11th /29 IT added value to business ???

24 Page 24 Jean-Noël Gorge 3 mai /58 MarKant e c o n s e i l s Jean-Noël Gorge, oct 11th /29 IT added value

25 Page 25 Jean-Noël Gorge 3 mai /58 MarKant e c o n s e i l s Jean-Noël Gorge, oct 11th /29 IT added value (ctnd)

26 Page 26 Jean-Noël Gorge 3 mai /58 MarKant e c o n s e i l s Jean-Noël Gorge, oct 11th /29 IT added value (fin)

27 Page 27 Jean-Noël Gorge 3 mai /58 MarKant e c o n s e i l s Jean-Noël Gorge, oct 11th /29 IT and employment France (2006, likely to be the same in 2007) –60 to IT staff recruitments (all levels) of which –15 to net jobs creations

28 Page 28 Jean-Noël Gorge 3 mai /58 MarKant e c o n s e i l s Jean-Noël Gorge, oct 11th /29 IT employment perspective new positions (net !) to be filled in France by 2015* Where to go to find candidates ? How to attract and retain ? Competition tougher than ever between IT and other industries papy-boom IT Pros will retire in France from now to 2015* creation of new jobs positions in IT from now to 2015* Scarcity of new graduates less students taking sciences

29 Page 29 Jean-Noël Gorge 3 mai /58 MarKant e c o n s e i l s Jean-Noël Gorge, oct 11th /29 Questions ?


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