4Loi Evin and alcohol advertising Advertising for alcohol is allowedThe Loi Evin introduced a partial ban
53 rules regarding alcohol advertising 2 restrictions :In terms of mediaIn terms of content1 obligation :Display of a health warning
6Media Principle : protect youth and public health Alcohol advertising is prohibited :on television,on radio between 5pm and midnight and on Wednesdays,in printed media targeted at kids and teenagers.Alcohol advertising is allowed otherwise :in other printed media, on radio between midnight and 5pm, leaflets, posters, billboards,fairs, delivery trucks, merchandising,since 2009, on the Internet,except on websites targeting youth or related to sports.
7Content Restricted to “information” : about the product, not a narrative about its consumption or a fiction.“Information” is understood extensively by the current legislation : references to colours, taste, smell of the product as well as references to its geographical or traditional origins are allowed.
8One obligation : a health warning “l’abus d’alcool est dangereux pour la santé”(too much alcohol is dangerous for your health)compulsory on all alcoholic beverage advertising
10Advertising and youthAn established link between advertising and teenage consumption of alcohol products :trial, experimentation, binge drinking.“There is growing evidence that alcohol advertising increases the likelihood that young people start to drink, and that the overall amount that they drink and the amount that they drink on one occasion is greater”.(Third alcohol policy conference Barcelona, 2008)See also :Baumberg and Anderson report to the European Commission, alcohol in Europe : a public health perspective, 2006 ;Second report from the WHO experts committee, problems related to alcohol consumption, 2007.
11Constitutional principles Two constitutional principles :Freedom of expressionProtection of healthEuropean convention for human rights (art. 10):“The exercise of freedom of expression may be subject to restrictions (…) for the protection of health”Conseil Constitutionnel (1991)European Court of Justice (2004)Loi Evin “necessary and justified by health protection purposes”.