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Albertas Potential for Functional Foods & Natural Health Products Dr. Susan Lutz 05 May 2006 AAEA VISIONS 2006 Red Deer, Alberta Agri-Business Expansion.

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Presentation on theme: "Albertas Potential for Functional Foods & Natural Health Products Dr. Susan Lutz 05 May 2006 AAEA VISIONS 2006 Red Deer, Alberta Agri-Business Expansion."— Presentation transcript:

1 Albertas Potential for Functional Foods & Natural Health Products Dr. Susan Lutz 05 May 2006 AAEA VISIONS 2006 Red Deer, Alberta Agri-Business Expansion

2 Outline Definitions & Regulations Industry Profile Future Expansion

3 Functional Foods not legally defined in Canada consumed as regular foods physiological function beyond basic nutrient content

4 Claims Nutrient content claim –good source of calcium –development of healthy bones Functional claim –reduces the risk of osteoporosis

5 Canadian Claims calcium - osteoporosis sodium - hypertension fruits & vegetables - cancer fat / trans - heart sugar - tooth decay

6 Natural Health Products modify organic functions to maintain or promote health restore or correct organic function diagnose, treat, prevent disease or symptom of disease included and excluded lists

7 Examples plant or plant material alga bacterium and probiotics fungus non-human animal material isolates and extracts vitamins, amino or fatty acids, minerals synthetic duplicates

8 NHP Licenses Site license –manufacture –package / label –import Product license –manufacturer, seller, importer –NPN #…..

9 Site Licenses AOR Banner Pharmacaps BioPak Capsol Direct Integrated Transport Systems Good for You Canada Corp. Health Canada First Nations & Inuit Health Branch Dist. Herbalife of Canada Natures Way of Canada Pro-ma Systems (Canada) Royal Elk Products

10 Albertas FF/NHP Industry Profile project –AAFRD + InnoVisions –20 companies interviewed –sales, employees, markets, expansions –SWOT

11 Alberta Snapshot Growth stages: – 1 product feasibility – 1 proof of concept – 4 processing scale up –10 manufacturing – 4 growth stage

12 Alberta Snapshot 60 % are small (1-25) 35 % are mid-sized (26-100) 5 % are large (>100) approximately 350 employees

13 Alberta Snapshot $35 million in sales 13 processing in Alberta 45 % are exporting products –US biggest market 24 patents held $20 million recent investment in capital equipment

14 Alberta Snapshot utilize government funding – 7 IRAP – 4 AVAC – 6 AAFRD – 1 AED – 3 AAFC

15 SWOT - STRENGTHS

16 SWOT - WEAKNESSES

17 SWOT - OPPORTUNITIES

18 SWOT - THREATS

19 ALBERTA COMPANIES

20 Manufacturers - FF Omega-3 Eggs –through feed Omega-3 Milk –through feed –through food product formulation Labeling –nutrient content –heart check

21 Custom Manufacturers Located in Olds, Alberta, Banner Canadas manufacturing and containment facilities meet all requirements of current Good Manufacturing Practices (GMP). Gel caps BANNER PHARMACAPS (CANADA) INC.

22 Custom Manufacturers A leading contract manufacturer and packager of dietary supplements and pharmacueticals. PAKBIO Edmonton

23 Manufacturers - FF Bars Low glycemic index

24 Manufacturers Active ingredients include colloidal oat extract containing aveanthramides, anti- oxidants, beta-glucan derived from high fibre oat bran, and oat oil. Ceapro is also the producer of the AccuScreen diabetes test kit for the early detection of type 2 diabetes and impaired glucose tolerance.

25 Manufacturers - NHP COMMERCIAL EXTRACTION COMMERCIAL EXTRACTION The world's most modern SFE commercial extraction facility. Cost- effective, selective, solvent-free, with fractionating capability to meet your customised requirements. NORAC SFE INGREDIENTS NORAC SFE INGREDIENTS Flavors, Oleoresins, Essential Oils, Colorants, Functional Oils, Antioxidants, Pharmaceuticals, Fat- modified foods.

26 Manufacturers - NHP ChemBioPrint technology Cold FX

27 Manufacturers - NHP A O R Advanced Orthomolecular Research Calgary … advanced supplement formulator…

28 Manufacturers - NHP Sangudo elk antler products custom processor

29 Laboratory Services Norwest Labs Enviro Test Laboratories SciMed PBR Laboratories Midwest Laboratories

30 Consultants Management Business and strategic planning Feasibility studies Good manufacturing practices Labeling Environmental assessments Training and facilitation

31 Future Industry Expansion Existing companies Emerging companies New R&D spin-offs

32 Emerging Manufacturers Viscofiber – beta-glucan concentrate

33 Emerging Manufacturers Oligosaccharides from starches Pilot plant Edmonton Research Park

34 Research & Development University of Alberta University of Calgary University of Lethbridge Olds College Centre for Innovation Alberta Research Council AAFRD

35 Research & Development Novokin Biotech Inc. focused on the development and commercialization of SimBioDAS ® absorption screening technology for the natural health product and pharmaceutical industries. Rhodiola rosea

36 Research & Development Immunoglobulin technology (egg antibody farming) –IGY Inc. –Isotech Research

37 CLAIM DEVELOPMENT AAFRD project > 50 requested additional info working with 17 companies –9 nutritional content claims –4 health claims –4 both types of claims –6 qualify for low trans fat –6 looking into omega-3

38 Questions ? susan. gov. ab. ca


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