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Group: MEILLEUR Members: Ojas Taneja A.P.Shahi Arima Mishra Paras Kapoor Sachi Singh.

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Presentation on theme: "Group: MEILLEUR Members: Ojas Taneja A.P.Shahi Arima Mishra Paras Kapoor Sachi Singh."— Presentation transcript:

1 Group: MEILLEUR Members: Ojas Taneja A.P.Shahi Arima Mishra Paras Kapoor Sachi Singh

2 Poultry farming is the practice of raising poultry, such as Chickens, Turkeys and Ducks India is fifth largest egg producer Production of eggs and broilers is around % as compared to % of agriculture

3 COMPANY NAME BUSINESS TYPEPRODUCTS MACRO INTERNATIONAL MANUFACTURERS / EXPORTERS CHICKEN BIRYANI & KHORMA SUGUNA POULTRY FARM PVT.LTD. MANUFACTURERS / EXPORTERS FROZEN CHICKEN & EGGS GOLDEN EMU FARM LTD. MANUFACTURERS / EXPORTERS FROZEN MEAT & FRESH MEAT HINDUSTAN ANIMAL FEED WHOLWSALE SUPPLIERS C ATTLE FEED / POULTRY FEED SAGRI HATCHERIES LTD. MANUFACTURERS / EXPORTERS FROZEN POULTRY PRODUCTS

4 Suguna Poultry Farm Pvt. Ltd.

5 Production of Eggs & Poultry in India

6 POULTRY EXPORTS & IMPORTS MAJOR EXPORTERSVALUE (IN MILLIONS) MAJOR IMPORTERS VALUE (IN MILLIONS) U.S.A.11580JAPAN12820 FRANCE11050SAUDI ARABIA5960 NETHERLANDS10620GERMANY10170 BRAZIL6280RUSSIAN FEDERATION 5030 HUNGARY4680HONG KONG4200 THAILAND5840MIDDLE EAST14380 OTHER EURO COUNTRIES 5020OTHER COUNTRIES13150

7 STRENGTHS An egg in India costs to the consumer less than 5 cents while same egg sells for more than 20 cents in the markets of rich nations. Production estimated at 47 billion eggs a year working out to an average per capita annual consumption of 41 eggs where as the recommended intake is 180 eggs.

8 Poultry industry is a thriving activity employing 3 million people in production, distribution and retailing with another 15 million farmers producing the ingredients that go into poultry feed. The breakage during handling and transportation and spoilage during storage and retailing have been minimized

9 WEAKNESSES Economic losses Loss of broilers Rickets Loss of breeders and laying flocks Tibial dyschondroplasia

10 OPPORTUNITY Demand for eggs and chicken meat in next 2-3 decades is likely to increase. As Indian families have begun to accept eggs as a regular supplemental part of their vegetarian diet. A mega-poultry estate, first-of-its-kind in the country, will be established at Gobardhansole village in the tribal- dominated Mayurbhanj district in Orissa.

11 Venky's Plans to Expand in 25 Countries INDIA - Venkateshwara Hatcheries Group's vice chairman and joint managing director explains his company's global expansion in the poultry and fish sectors Agreement Signed to Boost Meat, Poultry Industry INDIA - Haryana Agriculture University is to help boost meat and poultry industry by agreeing to a co- operation with the national processing board.

12 Small Egg Producers Succeed with Branding :India- A handful of entrepreneurs engaged in poultry farming have created a niche for their innovative product – branded eggs. India - Next year, Big Dutchman plans to set up a subsidiary in India. Big Dutchman, the 625-million German housing and feeding equipment for poultry and piggery industries, will start an Indian subsidiary next year to serve the domestic and other markets,

13 All the major poultry importing countries are around India." Vision for Indian Poultry Industry: Current Scenario and Future Prospects" predicts a relatively strong growth for the egg and poultry meat industry, in both the urban and rural areas, in the next two decades

14 THREATS Lack of basic infrastructure such as storage and transportation Inefficient Market System/ Segments Most farmers that were administered detailed questionnaire schedules were found to be keeping improper records of farm management details.

15 The Animal Husbandry Division that poultry comes under does not maintain any systematic data on poultry units. Entrance of foreign players in the market Cross breeding

16 REFERENCES /x6170e/x6170e2l.htm#TopOfPage beginning.html


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