Presentation on theme: "POULTRY industry in india"— Presentation transcript:
1 POULTRY industry in india Group: MEILLEURMembers: Ojas TanejaA.P.ShahiArima MishraParas KapoorSachi Singh
2 INTRODUCTIONPoultry farming is the practice of raising poultry, such as Chickens, Turkeys and DucksIndia is fifth largest egg producerProduction of eggs and broilers is around % as compared to % of agriculture
6 POULTRY EXPORTS & IMPORTS MAJOR EXPORTERSVALUE (IN MILLIONS)MAJOR IMPORTERSU.S.A.11580JAPAN12820FRANCE11050SAUDI ARABIA5960NETHERLANDS10620GERMANY10170BRAZIL6280RUSSIAN FEDERATION5030HUNGARY4680HONG KONG4200THAILAND5840MIDDLE EAST14380OTHER EURO COUNTRIES5020OTHER COUNTRIES13150
7 STRENGTHSAn egg in India costs to the consumer less than 5 cents while same egg sells for more than 20 cents in the markets of rich nations.Production estimated at 47 billion eggs a year working out to an average per capita annual consumption of 41 eggs where as the recommended intake is 180 eggs.
8 Poultry industry is a thriving activity employing 3 million people in production, distribution and retailing with another 15 million farmers producing the ingredients that go into poultry feed.The breakage during handling and transportation and spoilage during storage and retailing have been minimized
9 WEAKNESSES Economic losses Loss of broilers Rickets Loss of breeders and laying flocksTibial dyschondroplasia
10 OPPORTUNITYDemand for eggs and chicken meat in next 2-3 decades is likely to increase. As Indian families have begun to accept eggs as a regular supplemental part of their vegetarian diet .A mega-poultry estate, first-of-its-kind in the country, will be established at Gobardhansole village in the tribal-dominated Mayurbhanj district in Orissa.
11 Venky's Plans to Expand in 25 Countries INDIA - Venkateshwara Hatcheries Group's vice chairman and joint managing director explains his company's global expansion in the poultry and fish sectorsAgreement Signed to Boost Meat, Poultry IndustryINDIA - Haryana Agriculture University is to help boost meat and poultry industry by agreeing to a co-operation with the national processing board.
12 Small Egg Producers Succeed with Branding :India- A handful of entrepreneurs engaged in poultry farming have created a niche for their innovative product – branded eggs. India - Next year, Big Dutchman plans to set up a subsidiary in India. Big Dutchman, the €625-million German housing and feeding equipment for poultry and piggery industries, will start an Indian subsidiary next year to serve the domestic and other markets,
13 All the major poultry importing countries are around India." Vision for Indian Poultry Industry: Current Scenario and Future Prospects" predicts a relatively strong growth for the egg and poultry meat industry, in both the urban and rural areas, in the next two decades
14 THREATSLack of basic infrastructure such as storage and transportationInefficient Market System/ SegmentsMost farmers that were administered detailed questionnaire schedules were found to be keeping improper records of farm management details.
15 The Animal Husbandry Division that poultry comes under does not maintain any systematic data on poultry units.Entrance of foreign players in the marketCross breeding