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EducationUSA Forum, Washington, DC June 29, 2012 Evelyn Levinson, Director of International Admissions, American University, Washington, DC Empowering.

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Presentation on theme: "EducationUSA Forum, Washington, DC June 29, 2012 Evelyn Levinson, Director of International Admissions, American University, Washington, DC Empowering."— Presentation transcript:

1 EducationUSA Forum, Washington, DC June 29, 2012 Evelyn Levinson, Director of International Admissions, American University, Washington, DC Empowering Future Alumni: The AU 3Rs Approach (Recruitment, Retention, Reentry) to IEM

2 IEM is a focused strategy on the successful recruitment, admission, advising, enrollment, retention and re- entry of international students translated into an operational plan. It provides data-based direction on where to focus campus-wide resources to ensure that institutional goals are met. International Enrollment Management (IEM)

3 Integrated Enrollment Management Strategy from Recruitment to Re-Entry: American Universitys Collaborative Model Recruitment & Application Admission & Conversion Anti-MeltRetention Alumni Re-Entry

4 IEM planning & strategy discussions International Admissions (IA), ISSS, Alumni Office (AO), Education Abroad (EA) collaborate IA/ISSS co-train & co-host campus + local outreach events Students visit former schools during vacations IA/ISSS identify presenters for DVCs, EducationUSA admissions events, fairs, & PDOs. IA/AO co-host campus & overseas recruitment events Recruitment & Application

5 Facebook & Calling campaigns + follow up Overseas admission & conversion events with parents, alumni, study abroad students ISSS staff & intl student volunteers join IA at campus open house events Summer send off events Passing the communication baton from IA to ISSS after deposits. Admission & Conversion

6 Anti-Melt Student to student summer outreach ISSS summer communication w/deposited students IA/ISSS track status from deposit to arrival. *IA identifies VIP & Legacy new families for AO * IA/AO/ISSS plan Welcome Week event for intl families

7 IA recommends new students to get involved with ISSS programs ISSS and IA jointly host orientation week events Joint monitoring of student GPAs Data analysis shared IA shares feedback from parents overseas IA/ISSS = mentors for future alumni Retention

8 IA, AO, Presidents Office, ISSS co-host Commencement Week congrats reception for new intl graduates & parents IA + ISSS empower new alumni w/resources on admissions & campus life) for transition home Connect alumni w/EducationUSA centers and schools back home Connect new alumni with their home country alumni network Alumni Re-Entry

9 Invite new alumni to help at fairs, dinners, recruitment, and conversion outreach events Share new alumni successes (Graduation, internships, 1 st job, awards, recognitions) with AO, former counselors, EducationUSA centers, home country alumni. Alumni Re-Entry

10 Brainstorming…. What are your opportunities to Connect, Communicate and Collaborate for a successful recruitment to re-entry international enrollment management strategy? Recruitment & Application Admission & Conversion Anti-MeltRetention Alumni Re-Entry

11 What do you need to do to develop an IEM plan that integrates Recruitment, Retention and Reentry to reflect your institutions vision, strengths, resources, & goals? 1.You have just been hired by an institution of higher learning to increase the number of international student attendees. Youre not sure of exact goals, resources, or campus allies, but your timeline is tight….. 2.Youve been at your institution for a number of years and work with international students – perhaps in ISSS. However, you have not directly been involved in international marketing, recruitment, admissions, or enrollment management. You are noticing certain retention, academic or socialization trends among your international student population and need further input to advocate for new/expanded programming or other support services. 3.Your institution is new to internationalization and would like you to develop a comprehensive multi-year IEM plan to successfully integrate recruitment, retention and re-entry strategies. 4.Youve been involved in recruiting/admissions for a while and are now looking at trends, retention and other indicators to help shape your institutions future IEM directions.

12 CONNECT: Who are your current (C) or potential (P) partners? CPCP ISSSINTERNATIONAL ADMISSIONS UNDERGRAD ADMISSIONSGRADUATE ADMISSIONS CURRENT INTERNATIONALSINTERNATIONAL FAMILIES ACADEMIC UNIT ADVISERSFACULTY EDUCATION ABROAD STAFFREGISTRAR FINANCIAL AID OFFICEESL SERVICES DATA DIVASSTUDENT SUPPORT SERVICES STUDENT ACTIVITIES STAFFHOUSING MARKETING/PUBLICATIONSDEANS, PROVOST, SIOS DEVELOPMENT/ALUMNI OFFICE COMMUNITY PARTNERS PROGRAM SPONSORSOTHER?

13 Home Country Partners: CPCP EDUCATIONUSA FULBRIGHT COMMISSIONS SECONDARY SCHOOL COUNSELORS UNIVERSITY INTERNATIONAL OFFICES ALUMNI/ALUMNI CHAPTERS CURRENT INTL PARENTSOTHER?

14 COMMUNICATE: International Admissionswhat do you know about your Alumni Office? PHILOSOPHY/MISSIONTIMELINES ORG CHART AND STAFFINGCURRENT INTERNATIONAL CHAPTERS ACTIVITIES AND CALENDARDEDICATED STAFFING FOR INTL ALUMNI ? DATA USEDMUTUAL GOALS RESOURCESOPPORTUNITIES FOR INTL ALUMNI TO GET INVOLVED TRAINING OPPORTUNITIESOTHER?

15 COMMUNICATE: Alumni Office – what do you know about your International Admissions Office? STRATEGIC GOALSTARGETED RECRUITMENT POPULATIONS ORG CHART AND STAFFINGWHEN AND WHERE TRAVELING PROCESSESRESOURCES DATA USEDADMISSION REQUIREMENTS INCOMING STAR STUDENTS/WEAKER STUDENTS HOW TO ACCESS INFORMATION ABOUT STUDENT RECORDS HOW TO ACCESS INFORMATION ABOUT FAMILIES ON-CAMPUS INTERNATIONAL VISITS AND EVENTS THAT ALUMNI OFFICE CAN HELP SUPPORT

16 International Admissions and Alumni Office How can/do you communicate? FACE TO FACE MEETINGSHEADS UP CALLS/ S DURING RECRUITMENT PHASEDURING ADMISSIONS/CONVERSION DURING PRE-ARRIVAL TRANSITION DURING INTERNATIONAL ORIENTATION DURING RETENTION PHASEDURING GRADUATION AND REENTRY PHASE AFTER INTL TRAVEL & MEETINGS WITH PARENTS & CURRENT ALUMNI OTHER?

17 Share information Identify and establish mutual goals Develop a coordinated and joint communication plan between offices Get to know new and current students and families Get to know your International Admissions and Alumni colleagues Be pro-active: Connect no matter what the reporting lines and org chart say! Tips for Successful Collaboration

18 Sandy Soohoo-Refaei, International Programs, Linfield College, Evelyn Levinson, Office of Enrollment, American University, Kristina Thompson, International Student Services, American University, Heidi Gregori-Gahan, International Programs and Services, University of Southern Indiana, Fanta Aw, Asst VP of Campus Life, Director of ISSS, American University, Resources

19 International Students: Strengthening a Critical Resource, Maureen S. Andrade and Norman W. Evans May 2012 NAFSA Conference, Houston – 3Rs of IEM seminar February 2012 WES Workshop on Working with US & Foreign Govt Sponsored Students + Building an Intl Enrollment Plan Nov 2011 MSACROA Conference, NJ – 3Rs of IEM session June 21, 2011 NAFSA Webinar on International Student Retention June 17, 2011 WES Webinar on Recruitment in Middle East May 2011 NAFSA Conference, Vancouver – 3Rs of IEM session Resources

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38 Alumni as International Student Recruiters: Training Materials ___________________________________________ Karen N. Ohen Assistant Director of Undergraduate Admission

39 What is the Value in a Manual? _______________________________ Creates a roadmap for a successful recruitment plan. Provides factual and updated information about the University. Increase exposure and knowledge about the University. Builds a formal understanding that Alumni are the liaison between the Office of Admission and prospective students.

40 What Should the Manual Include? _______________________________ University s Mission and Vision Statement Tagline Members of the Presidents Cabinet Introduction to the role of the Admission's Office and the significance of Alumni support with recruitment. Recruitment policies and protocol Descriptions of different types of recruitment activities. Timeline Presentation format

41 What Should the Manual Include? _______________________________ Facts and figures about the University Admission details Requirements Deadline dates Financial Aid Information Q and A section / Student interview questions University contacts School Alma Mater Any other significant information relative to your institution

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