Presentation on theme: "EducationUSA Forum, Washington, DC"— Presentation transcript:
1EducationUSA Forum, Washington, DC Empowering Future Alumni: The AU 3Rs Approach (Recruitment, Retention, Reentry) to IEMEducationUSA Forum, Washington, DCJune 29, 2012Evelyn Levinson, Director of International Admissions, American University, Washington, DC
2International Enrollment Management (IEM) IEM is a focused strategy on the successful recruitment, admission, advising, enrollment, retention and re-entry of international students translated into an operational plan. It provides data-based direction on where to focus campus-wide resources to ensure that institutional goals are met.
3Integrated Enrollment Management Strategy from Recruitment to Re-Entry: American University’s Collaborative ModelRecruitment & ApplicationAdmission & ConversionAnti-MeltRetentionAlumniRe-Entry
4Recruitment & Application IEM planning & strategy discussionsInternational Admissions (IA), ISSS, Alumni Office (AO), Education Abroad (EA) collaborateIA/ISSS co-train & co-host campus +local outreach eventsStudents visit former schoolsduring vacationsIA/ISSS identify presenters forDVCs, EducationUSA admissionsevents , fairs, & PDOs.IA/AO co-host campus & overseasrecruitment eventsPlanning & strategy discussions: Internal and external trends, identify potential markets. Nafsa.org/iemJointly hosted campus events: Campus visits, College Board counselorsLocal outreach: Joint presentations/visits, ISSS identifies int’l students to join Admissions staff at visits to area international schools, World Bank fairStudent school visits during vacations: ISSS & Admissions train int’l students to meet with counselors and make presentations while at home during vacationISSS, Education Abroad, Alumni Relations, Int’l Admissions collaboration: study abroad students and int’l alums join Admissions at overseas fairs, events, dinners
5Admission & Conversion Facebook & Calling campaigns + follow upOverseas admission & conversion events with parents, alumni, study abroad studentsISSS staff & int’l student volunteers join IA at campus open house eventsSummer send off eventsPassing the communication baton from IA to ISSS afterdeposits.FB + Calling campaign and follow up: ISSS and IA identifies students to help with Campaigns – placing congratulations calls to targeted admitted int’l students, set up + monitor new intl FB page for all admits outside US.Training provides good admissions + ISSS training for future alumni.
6Anti-Melt Student to student summer outreach ISSS summer communication w/deposited studentsIA/ISSS track statusfrom deposit to arrival.* IA identifies VIP &Legacy new familiesfor AO* IA/AO/ISSS planWelcome Weekevent for int’l familiesStudent to student summer outreach: ISSS identifies students in AU Diplomats program and Admissions puts them in contact with admitted students from their region during the summer monthsInternational Admissions, ISSS, Academic Advisor monitor student lists, immigration document issuance, registration for classes, registration for orientation, etc.ISSS weekly s with summer tasks – class registration, roommate process, immunization documents, etc.IA enters non course equivalency exam results ( IB, A level, etc). Works with Registrar, advisers.
7RetentionIA recommends new students to get involved with ISSS programsISSS and IA jointly host orientation week eventsJoint monitoring of student GPAsData analysis sharedIA shares feedback from parents overseasIA/ISSS = mentors forfuture alumniOrientation events: parent lunch, president’s receptionData analysis: ISSS shares academic trends so admissions standards can be adjusted if neededGPA: identify high and low achievers for campus opportunities and support
8Alumni Re-EntryIA, AO, President’s Office, ISSS co-host Commencement Week congrats reception for new int’l graduates & parentsIA + ISSS empower new alumniw/resources on admissions &campus life) for transition homeConnect alumni w/EducationUSAcenters and schools back homeConnect new alumni with their home country alumni network
9Alumni Re-EntryInvite new alumni to help at fairs, dinners, recruitment, and conversion outreach eventsShare new alumni successes(Graduation, internships, 1stjob, awards, recognitions) withAO, former counselors,EducationUSA centers, homecountry alumni.
10Brainstorming….What are your opportunities to Connect, Communicate and Collaborate for a successful recruitment to re-entry international enrollment management strategy?Recruitment & ApplicationAdmission & ConversionAnti-MeltRetentionAlumniRe-Entry
11What do you need to do to develop an IEM plan that integrates Recruitment, Retention and Reentry to reflect your institution’s vision, strengths, resources, & goals?You have just been hired by an institution of higher learning to increase the number of international student attendees. You’re not sure of exact goals, resources, or campus allies, but your timeline is tight…..You’ve been at your institution for a number of years and work with international students – perhaps in ISSS. However, you have not directly been involved in international marketing, recruitment, admissions, or enrollment management. You are noticing certain retention, academic or socialization trends among your international student population and need further input to advocate for new/expanded programming or other support services.Your institution is new to internationalization and would like you to develop a comprehensive multi-year IEM plan to successfully integrate recruitment, retention and re-entry strategies.You’ve been involved in recruiting/admissions for a while and are now looking at trends, retention and other indicators to help shape your institution’s future IEM directions.
12CONNECT: Who are your current (C) or potential (P) partners? ISSSINTERNATIONAL ADMISSIONSUNDERGRAD ADMISSIONSGRADUATE ADMISSIONSCURRENT INTERNATIONALSINTERNATIONAL FAMILIESACADEMIC UNIT ADVISERSFACULTYEDUCATION ABROAD STAFFREGISTRARFINANCIAL AID OFFICEESL SERVICES“DATA DIVAS”STUDENT SUPPORT SERVICESSTUDENT ACTIVITIES STAFFHOUSINGMARKETING/PUBLICATIONSDEANS, PROVOST, SIO’SDEVELOPMENT/ALUMNI OFFICECOMMUNITY PARTNERSPROGRAM SPONSORSOTHER?
13Home Country Partners: EDUCATIONUSAFULBRIGHT COMMISSIONSSECONDARY SCHOOL COUNSELORSUNIVERSITY INTERNATIONAL OFFICESALUMNI/ALUMNI CHAPTERSCURRENT INT’L PARENTSOTHER?
14COMMUNICATE: International Admissions—what do you know about your Alumni Office? PHILOSOPHY/MISSIONTIMELINESORG CHART AND STAFFINGCURRENT INTERNATIONAL CHAPTERSACTIVITIES AND CALENDARDEDICATED STAFFING FOR INT’L ALUMNI ?DATA USEDMUTUAL GOALSRESOURCESOPPORTUNITIES FOR INT’L ALUMNI TO GET INVOLVEDTRAINING OPPORTUNITIESOTHER?
15COMMUNICATE: Alumni Office – what do you know about your International Admissions Office? STRATEGIC GOALSTARGETED RECRUITMENT POPULATIONSORG CHART AND STAFFINGWHEN AND WHERE TRAVELINGPROCESSESRESOURCESDATA USEDADMISSION REQUIREMENTSINCOMING STAR STUDENTS/WEAKER STUDENTSHOW TO ACCESS INFORMATION ABOUT STUDENT RECORDSHOW TO ACCESS INFORMATION ABOUT FAMILIESON-CAMPUS INTERNATIONAL VISITS AND EVENTS THAT ALUMNI OFFICE CAN HELP SUPPORT
16International Admissions and Alumni Office —How can/do you communicate? FACE TO FACE MEETINGSHEADS UP CALLS/ SDURING RECRUITMENT PHASEDURING ADMISSIONS/CONVERSIONDURING PRE-ARRIVAL TRANSITIONDURING INTERNATIONAL ORIENTATIONDURING RETENTION PHASEDURING GRADUATION AND REENTRY PHASEAFTER INTL TRAVEL & MEETINGS WITH PARENTS & CURRENT ALUMNIOTHER?EXAMPLE: ADHD STUDENT INTERVENTION
17Tips for Successful Collaboration Share informationIdentify and establish mutual goalsDevelop a coordinated and joint communication plan between officesGet to know new and current students and familiesGet to know your International Admissions and Alumni colleaguesBe pro-active: Connect no matter what the reporting lines and org chart say!
18ResourcesSandy Soohoo-Refaei, International Programs, Linfield College,Evelyn Levinson, Office of Enrollment, American University,Kristina Thompson, International Student Services, American University,Heidi Gregori-Gahan, International Programs and Services, University of Southern Indiana,Fanta Aw, Asst VP of Campus Life, Director of ISSS, American University,
19Resources www.nafsa.org/IEM International Students: Strengthening a Critical Resource, Maureen S. Andrade and Norman W. EvansMay 2012 NAFSA Conference, Houston – 3Rs of IEM seminarFebruary 2012 WES Workshop on Working with US & Foreign Govt Sponsored Students + Building an Int’l Enrollment PlanNov 2011 MSACROA Conference, NJ – 3Rs of IEM sessionJune 21, 2011 NAFSA Webinar on International Student RetentionJune 17, 2011 WES Webinar on Recruitment in Middle EastMay 2011 NAFSA Conference, Vancouver – 3Rs of IEM session
38Assistant Director of Undergraduate Admission Alumni as International Student Recruiters: Training Materials ___________________________________________Karen N. OhenAssistant Director of Undergraduate Admission
39What is the Value in a Manual? _______________________________ Creates a roadmap for a successful recruitment plan.Provides factual and updated information about the University.Increase exposure and knowledge about the University.Builds a formal understanding that Alumni are the liaison between the Office of Admission and prospective students.
40What Should the Manual Include? _______________________________ University ‘s Mission and Vision StatementTaglineMembers of the President’s CabinetIntroduction to the role of the Admission's Office and the significance of Alumni support with recruitment.Recruitment policies and protocolDescriptions of different types of recruitment activities.TimelinePresentation format
41What Should the Manual Include? _______________________________ Facts and figures about the UniversityAdmission detailsRequirementsDeadline datesFinancial Aid InformationQ and A section / Student interview questionsUniversity contactsSchool Alma MaterAny other significant information relative to your institution