Presentation on theme: "The Value of Wine Education By: Lisa M. Airey, FWS, CWE Director of Education French Wine Society."— Presentation transcript:
The Value of Wine Education By: Lisa M. Airey, FWS, CWE Director of Education French Wine Society
There are lots of ways to teach/sell…
Walking in Someone Elses Shoes
Fistful of Dollars
Teach/Sell from a Position of Strength
In order to teach…learn
Time Well Spent
How do you make a splash…
Events that teach, plus, plus 600 in attendance $30,000 in French wine sold thru Calvert-Woodley
April in… $16,000 in French wine sold
New World vs. Old World Four times: $10,000 in French wine sold Each time!
Ramping it up… In 2 years: 1,500 students Classes: $65 ea.
Grands Vins Series Tutored Tastings Tickets: $ $3-5,000 in French wine sold per evening
Special Lectures: Robert Kacher Burgundy Event: 70 people attended $8,000 in wine sold Paradou Champagne Event: 40 people attended $13,000 in champagne sold
The thirst for knowledge is… an unending journey!
Scholar: a learned person (especially in the humanities); someone who by long study has gained mastery in one or more disciplines Courtesy of wordnet.princeton.edu FWS
Bricks and Clicks! Program Providers Online Format
Coupon Code: DEMO
Vintage 59 Robert Kacher Selections Boisset Family Estates Diageo Chateau & Estates Kobrand Maisons Marques et Domaines Palm Bay Imports Pasternak Vineyard Brands Wilson Daniels Louis Latour Inc Endorsements
"Education is the cornerstone of wine appreciation. With the French Wine Scholar study and certification program, the French Wine Society provides priceless support to the trade and consumers alike. We cannot thank them enough for their total dedication and enduring commitment. Xavier Barlier VP Marketing & Communication Maisons Marques & Domaines