Promoting Baltic Sea Region Higher Education Worldwide The Network BalticStudyNet Promoting Baltic Sea Region Higher Education Worldwide Project under Erasmus Mundus 8 Partners: Humboldt University Berlin (Germany) (consortium leader) University of Copenhagen (Denmark) University of Gdansk (Poland) Vytautas Magnus University (Kaunas, Lithuania) University of Latvia (Riga, Latvia) Södertörn University College (Huddinge, Sweden) University of Tartu (Estonia) University of Turku (Finland)
Promoting Baltic Sea Region Higher Education Worldwide Aims and Objectives Creating a trademark for higher education in the Baltic Sea Region and for area studies programmes related to the BSR Communicating the BSR higher education trademark to international audiences, (North America, Russia, Caucasus/Central Asia, China, India, Australia) Enhancing the attractiveness of the BSR as an academic destination Attracting international students and scholars
Promoting Baltic Sea Region Higher Education Worldwide BalticStudyNet I 1 st phase 2005-2006 Focus information and analysis Activities Conferences Workshops Summer school Website Key finding: BSR = white spot on the global map
Promoting Baltic Sea Region Higher Education Worldwide BalticStudyNet II 2 nd phase 2007-2009 Focus on branding and promotion Activities World promotion tour (six continents) Traveling exhibition Seminars for multipliers BSR textbook for third country students
Promoting Baltic Sea Region Higher Education Worldwide 3. Contributions
Promoting Baltic Sea Region Higher Education Worldwide Towards a Brand Image for BSR Higher Education Europe and EU The BSR needs to be framed as a distinctive region within the larger European (Union) context in order to gain global visibility (e.g. BSRS textbook: EUROPE Plus: The Baltic Sea Region). East + West = Baltic 2 Compared to the child of globalisation and the we are the smartest stories, the E+W=B 2 story has so far proved to be the most appropriate, credible, and authentic way for creating a positive image of the BSR. Democracy and Mobility Democracy and transnational mobility seem to be particularly attractive assets of the BSR, which could be made central elements of a region branding scheme.