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Education for health DEB v109 Public Health Getting back to basics.

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Presentation on theme: "Education for health DEB v109 Public Health Getting back to basics."— Presentation transcript:

1 education for health DEB v109 Public Health Getting back to basics

2 education for health DEB v109 The process of enabling people to increase control over the determinants of health and thereby improve their health WHO 1986

3 education for health DEB v109 Tannahills model Downie 1990 Health education Health protection Prevention

4 education for health DEB v109 Cervical cancer Use of condoms Cervical screening HPV Vaccination

5 education for health DEB v109 Cardiovascular disease Change 4 Life Smoking Ban Fruit in schools

6 education for health DEB v109 Beatties model (1991) Authoritative Health persuasion Individual Legislative action Collective Personal counselling Negotiated Community development

7 education for health DEB v109 What happens in your workplace?

8 education for health DEB v109 How do we make health choices? What influences those choices?

9 education for health DEB v109 Health belief model Janz and Becker 1984 To act, we need to believe We are at risk The problem can be serious We can reduce the risk The costs of action are outweighed by the benefits We also need to be prompted, and be confident in our ability

10 education for health DEB v109 Can you think of examples? HPV vaccination? NHS Health Checks? Excessive alcohol? Lack of exercise?

11 education for health DEB v109 Theory of reasoned action and theory of planned behaviour Costs/benefit calculation Normative beliefs Motivation to comply Beliefs about control Perceived power Beliefs about behaviour Attitude toward behaviour Subjective norm Perceived behavioural control Behavioural intention Behaviour

12 education for health DEB v109 What are the pressures? Confidence Family Peers Work Media

13 education for health DEB v109 Stages of Change Model education for health

14 DEB v109 Working in communities What works?

15 education for health DEB v109 Community development Disempowered community Needs assessment and problem recognition Establishment of tenants/residents associations Regeneration of community spirit/social capital Multi-agency awareness raising meeting Identify and recruit key community members Inform community (newsletter, local media, personal contact, door to door) Community engagementHealth improvement Community identifies problem (with key agencies) Community forums (listening meetings in local, inviting venue) Contact Strategy Intervention Outcome

16 education for health DEB v109 Health improvement planning Identify problem Identify needs – health needs assessment Aims Goals Objectives Evidence base Plan content and methods of programme Action – carry out programme Evaluate Identify resources


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