Presentation on theme: "Trends & Challenges in Business Education (TCBE)"— Presentation transcript:
1 Trends & Challenges in Business Education (TCBE) IACBE Annual Conferenceand Assembly MeetingApril 10, 2014Roundtable DiscussionFacilitated by Dr. Ross Wirth & Professor Janet Staker Woerner
2 Roundtable Objectives Provide a high-level overview of challenges before us in Business EducationIntroduce Trends and Challenges in Business Education (TCBE Project)Opportunity to discuss and add perspective to guide our next stepsDraft an agenda for online & future face-to-face (F2F) meetings
3 Theory of Disruptive Innovation “Fifteen years from now more than half of the universities will be in bankruptcy, including the state schools.”-Clayton ChristensenSpeaking Feb. 6, 2013 at the Startup Grind conferenceAuthor ofRetrieved from
4 10 Trends for Higher Education Diminishing ability to pay for college educationEven more going down-market for lower tuitionValue of a degree being publicly questionedIncreased focus on “buying into a career path”Number of high school graduates is shrinkingNon-traditional students still an opportunityTransient students increasingly commonMessage control moving online to social mediaData analytics enabling personalized learningMOOCs starting to move toward transfer creditBullet point transition has been added.Lawlor Intelligent Marketing Solutions for Educators, Retrieved from
5 Who is talking about the Future? How can we keep up with what is happening?Logos retrieved from Google Images
6 New Models – New RulesJohnson, L., Adams Becker, S., Estrada, V., Freeman, A. (2014). NMC Horizon Report:2014 Higher Education Edition. Austin, Texas: The New Media Consortium.
7 Growth of New Entrants Western Governors University Zero to 40,000+ students in 18 yearsSouthern New Hampshire UniversityEnrollment grew from 2000 to 34,000 in five yearsTargeting 350,000 College for America enrollmentSaylor Foundation – NCCRS or CLEP creditMOOCs moving toward ACE credit (slowly)StraighterLine, University of the People, Peer-to-peer UniversityUdemy, Skillshare, CreativeLIVE, LyndaSNHU enrollment -SNHU information retrieved from
8 Responding to Change Incremental Change (transactional) Any Centers of Excellence to leverage?Productivity & process improvement?Disruptive Change (transformative)New Business Models?Possible within current structure?Refer to earlier slide with Educause . They are think tanks (???)
10 What assumptions are driving our Business Model? ???Accreditation as a barrier to entryTraditional age students still want a campus experienceThe campus experience can only be attained F2F on campus (not online)A degree is a “certification” of learning somethingWhat constitutes a “campus?”What scenarios are we considering?
11 How might we respond?As a school of business – What is our role in leading change on campus?As an assembly of schools of business – What role might IACBE play in collaboration?
12 AACSB is responding Recent articles in BizEd magazine “Rethinking the Business Model for Business Schools”“How business schools must change to survive”“The 21st Century Business School Dean”“Online delivery systems will revolutionize education”“Next steps for online education”“What MOOCs could mean for higher education”“Competing for faculty in a changing environment”Confirm use.plus newsletters, webinars, workshops, & discussion boards
13 Assoc of Indep Col & Univ in OH Meetings underway to discussCollaboration among Division HeadsSharing Faculty Development opportunitiesNetworking faculty within a disciplineCross-listing low-enrollment coursesSharing learning resourcesSharing curriculum (Center of Excellence)Confirm use.The Power to Convene
14 TCBE Project The IACBE will serve as a: Focus will be on: Communications Hub for connecting membersDistribution of InformationProfessional Development & Thought LeadershipFocus will be on:Discussing Trends in Business EducationParticipatory conversationsAddressing challenges facing member institutionsDeveloping solutions to these challenges
15 Draft TCBE Mission Convene IACBE member schools to Collaborate to develop ways to address the challenging issues facing our institutionsContribute to our common goal of excellence in business educationDraft
16 TCBE Project Activities (tentative) Serve as a platform for researching technologyFacebook, Twitter, YouTube, Pinterest, LinkedInBlog – issue clarification & discussionF2F sessions - National & Regional Assemblies, IACBE Summer InstituteSpecial Interest Working GroupsIn-depth investigation of a problem or opportunityKnowledge repository for sharingLearning ResourcesBest PracticesWebinars – Continuing Education and/or live discussionresearching?
17 Going Forward How can you play a role? Blogging & discussionTesting technologyOther?How can other IACBE members be invited in?Looking for ideas for next stepsSummer Institute & Regional Assemblies
18 Summer Institute – July 2014 Opportunity to Check-inVirtual Conference connected to F2F sessionWhat topics should be on the agenda?Who would like to participate in the planning?What needs to be done between now & then?
19 Going Forward We need your ideas & help Please provide your contact information
20 IACBE Website – Special Initiatives Contact informationDr. Ross Wirth, Franklin UniversityProf. Janet Staker Woerner, Herzing UniversityIACBE Website – Special Initiatives
22 Meeting the Collaboration Challenge Stages of CollaborationRaising awareness of issuesClarification of issuesSharing and identification of expertise & capabilitiesTransition to an “asking” cultureChallengesMoving first to “sharing” – then to “asking”Balancing benefits across institutionsClarifying policies & procedures
23 Where do you place the risk? HighImpactScenario PlanningLowImpactLowProbabilityHighProbability