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Trends & Challenges in Business Education (TCBE)

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1 Trends & Challenges in Business Education (TCBE)
IACBE Annual Conference and Assembly Meeting April 10, 2014 Roundtable Discussion Facilitated by Dr. Ross Wirth & Professor Janet Staker Woerner

2 Roundtable Objectives
Provide a high-level overview of challenges before us in Business Education Introduce Trends and Challenges in Business Education (TCBE Project) Opportunity to discuss and add perspective to guide our next steps Draft an agenda for online & future face-to-face (F2F) meetings

3 Theory of Disruptive Innovation
“Fifteen years from now more than half of the universities will be in bankruptcy, including the state schools.” -Clayton Christensen Speaking Feb. 6, 2013 at the Startup Grind conference Author of Retrieved from

4 10 Trends for Higher Education
Diminishing ability to pay for college education Even more going down-market for lower tuition Value of a degree being publicly questioned Increased focus on “buying into a career path” Number of high school graduates is shrinking Non-traditional students still an opportunity Transient students increasingly common Message control moving online to social media Data analytics enabling personalized learning MOOCs starting to move toward transfer credit Bullet point transition has been added. Lawlor Intelligent Marketing Solutions for Educators, Retrieved from

5 Who is talking about the Future?
How can we keep up with what is happening? Logos retrieved from Google Images

6 New Models – New Rules Johnson, L., Adams Becker, S., Estrada, V., Freeman, A. (2014). NMC Horizon Report: 2014 Higher Education Edition. Austin, Texas: The New Media Consortium.

7 Growth of New Entrants Western Governors University
Zero to 40,000+ students in 18 years Southern New Hampshire University Enrollment grew from 2000 to 34,000 in five years Targeting 350,000 College for America enrollment Saylor Foundation – NCCRS or CLEP credit MOOCs moving toward ACE credit (slowly) StraighterLine, University of the People, Peer-to-peer University Udemy, Skillshare, CreativeLIVE, Lynda SNHU enrollment - SNHU information retrieved from

8 Responding to Change Incremental Change (transactional)
Any Centers of Excellence to leverage? Productivity & process improvement? Disruptive Change (transformative) New Business Models? Possible within current structure? Refer to earlier slide with Educause . They are think tanks (???)

9 Hands up! Retrieved from

10 What assumptions are driving our Business Model?
??? Accreditation as a barrier to entry Traditional age students still want a campus experience The campus experience can only be attained F2F on campus (not online) A degree is a “certification” of learning something What constitutes a “campus?” What scenarios are we considering?

11 How might we respond? As a school of business – What is our role in leading change on campus? As an assembly of schools of business – What role might IACBE play in collaboration?

12 AACSB is responding Recent articles in BizEd magazine
“Rethinking the Business Model for Business Schools” “How business schools must change to survive” “The 21st Century Business School Dean” “Online delivery systems will revolutionize education” “Next steps for online education” “What MOOCs could mean for higher education” “Competing for faculty in a changing environment” Confirm use. plus newsletters, webinars, workshops, & discussion boards

13 Assoc of Indep Col & Univ in OH
Meetings underway to discuss Collaboration among Division Heads Sharing Faculty Development opportunities Networking faculty within a discipline Cross-listing low-enrollment courses Sharing learning resources Sharing curriculum (Center of Excellence) Confirm use. The Power to Convene

14 TCBE Project The IACBE will serve as a: Focus will be on:
Communications Hub for connecting members Distribution of Information Professional Development & Thought Leadership Focus will be on: Discussing Trends in Business Education Participatory conversations Addressing challenges facing member institutions Developing solutions to these challenges

15 Draft TCBE Mission Convene IACBE member schools to
Collaborate to develop ways to address the challenging issues facing our institutions Contribute to our common goal of excellence in business education Draft

16 TCBE Project Activities (tentative)
Serve as a platform for researching technology Facebook, Twitter, YouTube, Pinterest, LinkedIn Blog – issue clarification & discussion F2F sessions - National & Regional Assemblies, IACBE Summer Institute Special Interest Working Groups In-depth investigation of a problem or opportunity Knowledge repository for sharing Learning Resources Best Practices Webinars – Continuing Education and/or live discussion researching?

17 Going Forward How can you play a role?
Blogging & discussion Testing technology Other? How can other IACBE members be invited in? Looking for ideas for next steps Summer Institute & Regional Assemblies

18 Summer Institute – July 2014
Opportunity to Check-in Virtual Conference connected to F2F session What topics should be on the agenda? Who would like to participate in the planning? What needs to be done between now & then?

19 Going Forward We need your ideas & help
Please provide your contact information

20 IACBE Website – Special Initiatives
Contact information Dr. Ross Wirth, Franklin University Prof. Janet Staker Woerner, Herzing University IACBE Website – Special Initiatives

21 Hip pocket slides follow

22 Meeting the Collaboration Challenge
Stages of Collaboration Raising awareness of issues Clarification of issues Sharing and identification of expertise & capabilities Transition to an “asking” culture Challenges Moving first to “sharing” – then to “asking” Balancing benefits across institutions Clarifying policies & procedures

23 Where do you place the risk?
High Impact Scenario Planning Low Impact Low Probability High Probability

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