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Metro Atlanta Regional Transportation Referendum Fundraising Overview.

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Presentation on theme: "Metro Atlanta Regional Transportation Referendum Fundraising Overview."— Presentation transcript:

1 Metro Atlanta Regional Transportation Referendum Fundraising Overview

2 HB 277 passed in April, 2010 July 31, 2012 election, simple majority 10-year, 1 penny sales tax Georgia divided into 12 regions; regions vote separately Effort in metro Atlanta managed by MAVEN/CTM Other 11 regions managed by GA Chamber of Commerce Metro-Atlanta 10-county region will generate $7.2 billion over 10 years 52% Transit 48% Roads, interchanges, bike/ped, aviation

3 May 2011 benchmark poll: majority of voters unaware or undecided; balance favor the tax, by small margin. Overwhelming majority of Atlanta voters agree traffic congestion is a serious problem, and if un-addressed, we will lose jobs, economy will suffer. Large majority of voters plan their day to avoid congestion. 200,000+ citizens participated in outreach efforts to develop the 157-project list. Consensus among Governor, Speaker, Mayor Reed, majority of local elected leaders, biz community, 100+ org. coalition

4 501 (c)(3) MAVEN$2.0 million budget Neutral, non-partisan education, research, etc. No limit on contributions Generally tax-deductible 501 (c)(4) CTM$6.8 million budget Vote Yes activities, persuasion and advocacy No limit on contributions Not tax-deductible Subject to state campaign disclosure requirements

5 MAVEN Donors$2.0m of $2.0m committed Community Improvement Districts (BIDs) Corporate and family foundations, universities Individuals CTM Donors $4.2m of $6.8m committed Public and private companies Associations, membership & industry organizations Individuals

6 Major targets: companies who get it (engineering, consulting, construction, real estate, banking, technology, supply chain/logistics, etc.) Finance Committee: peer-to-peer asks, targeting, triangulation Geometry is important: associations, targeting within industries, special events, connectivity, etc. Seth Godin, author of TRIBES: best donors are the ones engaged in working toward the mission of the enterprise

7 Signature gifts-Set the bar high Special events- Create deadlines Fill up the room- Use peer pressure to your benefit Start at the top- The $ get smaller as you go down Dont ask for nos- Get the right person to ask Dont get snoozed- Be persistent Water the flowers- Turn your donors into askers

8 Win. The ultimate currency of your campaign is VOTES, not dollars. Use the fundraising effort to secure VOTES, not just dollars. (sell shares)




12 @TransformATL Transform Metro Atlanta

13 Dave Williams VP Transportation, Metro Atlanta Chamber 770-846-9000

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