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Sergey Voronkov – General Director of ExpoForum-International Ltd EXPOMOBILE FOR ST. PETERSBURG Strategy of Company Development.

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Presentation on theme: "Sergey Voronkov – General Director of ExpoForum-International Ltd EXPOMOBILE FOR ST. PETERSBURG Strategy of Company Development."— Presentation transcript:

1 Sergey Voronkov – General Director of ExpoForum-International Ltd EXPOMOBILE FOR ST. PETERSBURG Strategy of Company Development

2 Strategic investment partner of Saint Petersburg Investment in the congress and exhibition business of Saint Petersburg 2

3 History of creation of EXPOMOBILE making a decision about investing in the convention and exhibition business THE COURSE OF EVENTS creation of the company which is the business-customer of the project: EXPOFORUM JSC development of the construction project of the international convention and exhibition centre consolidation of the businesses of EXPOFORUM JSC and LENEXPO JSC acquisition of shares of LENEXPO JSC 2013 business restructurisation: EXPOFORUM JSC – the developer of the international convention and exhibition centre EXPOFORUM-INTERNATIONAL, Ltd. is organizer of conventions and exhibitions 3

4 TO AVOID UNPRODUCTIVE COMPETITION TO IMPROVE THE QUALITY OF SERVICES AT THE SITE TO CREATE NEW CONDITIONS FOR COOPERATION IN THE MARKET BUSINESS COMBINATION OF THE COMPANIES EXPOFORUM AND LENEXPO Creation of a favorable competitive environment Combining potentials and teams of the companies Renovation of the site area Combining the management of the sites LENEXPO before 2014 EXPOFORUM in 2014 History of creation of EXPOMOBILE 4

5 Mission of the company EXPOFORUM We aim to give momentum to the business of our customers through offering world class products and services 5

6 Market capacity of St. Petersburg has doubled Holding at the venue at least 120 exhibitions a year (currently about 60) Holding at the venue at least 60 congress events a year which are accounted for by the international statistics Holding at the venue at least 5 of congress events having 1–3 thousand participants Objectives 6

7 Platform for creation of EXPOMOBILE OUTDOOR EXHIBITION AREA OF sq. mTOTAL AREA – 16 HECTARES Congress and exhibition complex LENEXPO 7

8 11 conference halls and meeting rooms Total capacity – about 5000 people Central Congress Hall – 2800 people Platform for creation of EXPOMOBILE Congress and exhibition complex LENEXPO multipurpose halls cafes and restaurants wardrobes and recreation areas medical center car parking (with a daily turnover up to 2000 cars) 8

9 Platform for creation of EXPOMOBILE About 60 exhibitions a year, of which 30 – organized by EXPOFORUM 30 – organized by 15 outside organizers About 60 exhibitions a year, of which 30 – organized by EXPOFORUM 30 – organized by 15 outside organizers firms from 65 countries The average number of visitors per one exhibition is more than people More than a million visitors a year Congress and exhibition complex LENEXPO 9

10 Characteristics of expo construction Design characteristics of EXPOMOBILE At the present time Objectives market share of St. Petersburg for its own projectsabout 35% about 40% number of foreign partners in project implementation4 up to 10 number of major international projects in the portfolio3 5-6 number of projects at the site 1 and 2 in Russia utilization rate of the venue about 0,25 (about 10 turns) about 0,4 (about 16 turns) 10

11 The principle of the long-term cooperation enshrined in the long-term contracts The principle of the opportunity to cooperate and develop projects The principle of non-competitive relations between the venue and guest events Basis of the strategy of formation of the congress and exhibition cluster in St. Petersburg A new road map 11

12 Industry potential for development Agricultural complex International Agricultural Exhibition-Fair AGRORUS EXPOFORUM not more than 9000 sq. m about 300 participants at the conference EXPOFORUM TRANSTEC NEVA EXHIBITIONS not more than sq. m International Transport Exhibition TRANSTEC Exhibition of yachts, boats, equipment BALTIC MARINE FESTIVAL International Conference and Exhibition on shipbuilding and shipping NEVA Shipbuilding, shipping, yachting St. Petersburg International Economic Forum Ministry of Economic Development of the Russian Federation about 4700 participants Macroeconomics International Forum of Jewellery Industry JUNWEX RESTEC about sq. m Jewelry industry Wheel 1: consolidation of organizers and projects 12

13 Energetics 3 projects EXPOFORUM RESTEC ROSATOM not less than 9000 sq. m more than 1000 participants of the congress Energetika & Elektrotechnika, St. Petersburg International Energy Forum, Regional Forum ATOMEX North-West Scientific and industrial sector 4 projects International Industrial Forum Russian Industrialist, St. Petersburg Technical Fair, Industrial Electronics, Automation EXPOFORUM RESTEC Farexpo not less than sq. m more than 1200 participants of the congress Oil and gas industry 3 projects Oil and gas industry 3 projects St. Petersburg International Gas Forum: InGAS Stream, Ros-Gaz-Expo, Boilers and Burners EXPOFORUM Farexpo ITE not less than 15,000 sq. m more than 1,500 participants of the congress Industry potential for development Wheel 1: consolidation of organizers and projects 13

14 Car industry 3 projects EXPOFORUM, Messe Frankfurt Farexpo not less than sq. m more than 500 participants of the congress Automechanika, Auto World, Motor Show Medicine, pharmacology, biotechnology 4 projects Bioindustry, Hospital, MEDICA, Pharmacy, IPhEB EXPOFORUM, Messe Düsseldorf Farexpo, RESTEC not less than 9000 sq. m more than 800 participants of the congress Real estate and investments 2 projects Real Estate Fair, International Real Estate Exhibition, PROEstate Exhibition Аigroup more than sq. m Industry potential for development Wheel 1: consolidation of organizers and projects 14

15 The film industry 1 project The film industry 1 project not less than 6000 sq. m KINO EXPO. Three film festivals Landscaping and floristics 2 projects Landscaping and floristics 2 projects City and Flowers EXPOFORUM not less than 9000 sq. m more than 300 participants of the congress Fashion industry 2 projects Fashion industry, Defile on the Neva Defile on the Neva Farexpo not less than sq. m Industry potential for development Wheel 1: consolidation of organizers and projects 15

16 International Agricultural Exhibition-Fair AGRORUS AUTOMECHANIKA ST. PETERSBURG AUTOMECHANIKA ST. PETERSBURG International Specialized Exhibition CHILDHOOD PLANET International Industrial Forum RUSSIAN INDUSTRIALIST International Conference and Exhibition BIOINDUSTRY HOUSING AND PUBLIC UTILITIES OF RUSSIA International Forum ECOLOGY OF A BIG CITY International Forum SENIOR GENERATION Platform for cooperation and development Congress and exhibition projects implemented with the support of the St. Petersburg Government 16

17 Small-Scale and Medium Industry of St. Petersburg St. Petersburg International Innovation Forum St. Petersburg Cultural Forum Competitions of Professional Excellence Saint Petersburg International Book Salon Congress and exhibition projects initiated by the Government of St. Petersburg Platform for cooperation and development 17

18 Zoosphere and Zooshow Baltic Marine Festival Welding St. Petersburg International Gas Forum Energetika & Elektotechnika Specialized exhibitions Platform for cooperation and development 18

19 accommodation of representatives of the organizations organizers of the congress and exhibition activities construction workers of exhibition designs service staff ensuring the conditions for formation of the congress and exhibition cluster at the site availability and efficiency of services for the exhibitors and participants of conferences and exhibitions Wheel 2: development of services The park of design offices, service companies and representative offices The total area of the business center is 600 sq. m including 29 offices having the total area 348 sq. m and a conference hall of 37 sq. m 19

20 50,000 sq. m of exhibition space in 3 pavilions 40 conference halls and meeting rooms The central conference hall for 4270 people The total area of the complex is 56 hectares Two hotels with 446 rooms Parking for 5200 cars Wheel 3: a new venue The international convention and exhibition complex EXPOFORUM in

21 Exhibition and exchange of contacts 3D interactive displays and expositions Year-round on-line exhibition at your fingertips: electronic shows on the gadgets Wheel 4: media format of events 21

22 Creation and development of the leading congress and exhibition projects in the energy, oil and gas industries at the site Congress of the Federation of European Biochemical Society (2013) International Convention SportAccord (2013) World Energy Congress (2016) International Conference on the Liquefied Natural Gas (2019) World Gas Congress (2021) Consolidation of the Russian organizers of the congress and exhibition activities in the fuel and energy complex Involvement of the leading international congress and exhibition projects Involvement of the major international organizers with the network congresses and exhibitions Fuel: world events 22

23 There are only partners for us in the market We consolidate the projects on the same subject at our site for the purpose of enlarging and improving the status We create the conditions for the business development of our partners on a new level We invite foreign partners to work on our market in the framework of the consolidated projects Fuel: competitive positioning Messe Frankfurt GmbH (Germany) Reed Exhibitions (Great Britain) ITE Group Plc (Great Britain) Dolphin Exhibitions Ltd. (Great Britain) Suomen Messut (Finland) Lahden Messut (Finland) Messe Duesseldorf GmbH (Germany) Messe Essen GmbH (Germany) 23

24 Financial incentives, benefits and discounts for the partners Discount for the size of the rented area Discount for the rent of space in the off-season periods (January and July) Discount for the accelerated payment Discounts for the regular and unique customers Package discounts Multimodality and multifunctionality High utilization rate of the spaces Engine: to increase profits for organizers and participants 24

25 Lobbying the adoption of the basic legislation relating to the congress and exhibition activities both in the city and in Russia Joining efforts for establishment of the Convention Bureau in St. Petersburg Creation and promotion of the List of priority congress and exhibition projects for the public authorities Road safety: public-private partnership 25

26 Formation of the companys structure The choice of development priorities Development and accumulation of partnerships Creating a pool of the key projects Stages of construction Construction of a new international congress and exhibition center Creation of structures of the congress and exhibition service Formation of an effective loading program Creation of a new congress and exhibition market in St. Petersburg Creating the enabling environment for development Creation of the effective mechanisms for development Implementation and development 26

27 Company event profit up four-fold Defended and developed important projects in a tight competitive market (Zoosphere) Launched umbrella projects for market consolidation with international brands (St. Petersburg International Health Forum, Russian International Energy Forum, Automechanika, Medicine, Welding) Best-in-Russia projects (professional skill competitions, etc.) Integration with Gazprom (received sponsorship for 4 community projects and new status for the International Gas Forum) Milestones for

28 Become our partner today! 28


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