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Cees van t Veen DUTCH CULTURAL TOURISM IN OPTIMA FORMA EHHF, Paris, June 3, 2010 Cees van t Veen Director Netherlands Cultural Heritage Agency.

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Presentation on theme: "Cees van t Veen DUTCH CULTURAL TOURISM IN OPTIMA FORMA EHHF, Paris, June 3, 2010 Cees van t Veen Director Netherlands Cultural Heritage Agency."— Presentation transcript:

1 Cees van t Veen DUTCH CULTURAL TOURISM IN OPTIMA FORMA EHHF, Paris, June 3, 2010 Cees van t Veen Director Netherlands Cultural Heritage Agency

2 Martin Parrs view on cultural tourism 2

3 Western tourists versus local people 3

4 The blessing of mass tourism?! The merits of the experience economy?! 4

5 Icon & identity. Short touristic season: visitors 5

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8 Facts & figures Dutch tourism (2008) Total foreign tourists 14 million (25 mil. nights stay, 1,75 % average) Amsterdam 4,9 Efteling(experience park) 3,3 Canal Zone Boattrip 2,7 Van Gogh Museum 1,5 Keukenhof (flowers) 0,8 (only opened 2-3 months per year!) Rijksmuseum (part closed)0,8 (Hermitage Amsterdam is coming up soon) 8

9 Statement EHHF 2009 in Vienna & Bratislava: (…) Investment in heritage has a direct impact on the growth of cultural tourism which leads to long term social and economic benefit (…) 9

10 Sustainable tourism is tourism in optima quantity and in optima quality

11 Example 1: Canal Circle Zone, Amsterdam 11

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13 World Heritage next month?! 13

14 I AMsterdam, but with 2,7 mil. visitors it gets crowded… 14

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16 Example 2: 19 Mills at Kinderdijk: visitors 16

17 19 windmills at Kinderdijk: World Heritage (1997) 17

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19 Example 3. Rietveld Schröder House, Utrecht: visitors. 19

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21 Restrained influx of tourism at World Heritage site (1999) 21

22 Vulnerable interior 22

23 Canals Amsterdam2.7 million Mills Kinderdijk Rietveld House, Utrecht

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