Presentation on theme: "Exploring the International Flower Market"— Presentation transcript:
1 Exploring the International Flower Market Lesson 1Exploring the International Flower Market
2 Why are flowers imported from foreign countries? Interest ApproachWhy are flowers imported from foreign countries?Why do we not grow all the necessary flowers here in the United States?What do you think is the percentage of flowers that are produced outside the United States?
3 Student Objectives1. Describe the scope of the international flower market in the florist industry2. Explain the international flower distribution system
4 How Big Is the International Market to the Cut Flower Industry? These three types of flowers are produced outside the U.S.Often grown in hydroponic greenhouses (flowers are grown in nutrient rich water solution versus soil)Used in the Netherlands
5 Another leading country for flower production is Columbia Flowers are grown outside in the mountain regionsLatin America’s floral production is expanding because labor is so cheap and flowers are a labor intensive crop to produceOther countries include Spain, Kenya, Israel and India
7 Regions and Countries That Produce Flowers for the International Market United States: California, Florida, HawaiiNetherlands, France, Italy, SpainColumbiaIsraelAustralia, SingaporeSouth Africa, Kenya, Ivory CoastMexico, Jamaica, Guatemala, Costa Rica, Honduras, EcuadorNorth America -Europe -South America -Middle East -Asia -Africa -Central America-Courtesy of Interstate Publishers
8 The domestic market (that found in the United States) is on the decline The U.S. greenhouses propagate more of the potted and foliage plants rather than cut flowersEx. Poinsettias and houseplantsInternational markets rely heavily on air traffic in order to link producers with the retail consumer
9 Many floral producers ship their product to the International Flower Auction in Aalsmeer, NetherlandsThere it is auctioned off to wholesale buyers around the world
10 Cut Flowers and Production Regions Roses -Carnations -Tulips-Tropical ginger-Chrysanthemum-Iris-Sprengeri-Leatherleaf-Eucalyptus-Ti leaves-IsraelSouth AmericaNetherlandsHawaiiNorth AmericaCourtesy of Interstate Publishers
11 How Do Flowers Get From a Grower in Columbia to a Retail Florist in the United States? Flowers can be bought by a retail florist directly from the growerThis can occur via the internet or by phoneFlowers must go through inspection by the USDA (U.S. Department of Agriculture) and by the U.S. Customs departmentThis department of the government imposes international tariffs on products outside the United States
12 Buyers from around the world inspect and buy the flowers Flowers are flown from the grower to the flower auctions in Holland by exporters - companies that ship products to other companiesEx. Carnations from Columbia, roses from Israel and tropical flowers from HawaiiBuyers from around the world inspect and buy the flowersOnce purchased, the flowers are shipped by air to the wholesalersThis must occur quickly because flowers are perishable - one that dies very quickly if not treated properly
14 Steps involved in the production and distribution of cut flowers 1. Field workers cut flowers early in the morning2. Flowers sent to auction that day3. Next day, a buyer purchases the flowers and ships them to Chicago, for example4. Flowers arrive at the wholesaler the same day and are conditioned (processed to extend their vase life)5. Next day, the flowers are sent to retailers such as a florist
15 A wholesaler can purchase flowers directly from the growers, eliminating a whole day’s travel This keeps the flowers fresher for the retailerA wholesaler can also sell flowers to garden centers, retail outlets and the mass market - a place where the general public can acquire particular goods
16 Summary 1. Where are most cut flowers produced? 2. What is the difference between a domestic market and an international market?3. Describe the role of an exporter.4. Why are cut flowers perishable?5. Where do foreign producers send their product once it is harvested?6. There are three ways that a consumer can purchase cut flowers. What are they?7. What is the role of the US Customs Department?