Table of Contents The Company3 Senior Management4 Research5 Photo Gallery of Genesis Seeds Products 8 Growing seed in Israel69 Strategies74 Sales75 2
3 Genesis Seeds Ltd. is an organic producer of high- quality flower, herb and vegetable seeds. Genesis Seeds offers a broad range of varieties of hybrid seeds, proprietary open pollinated seeds, and many heritage (heirloom) varieties as well as wild flowers and herbs. The Company
Senior Management 4 Isaac Nir, President Dr. Nir has more than 30 years of experience in all aspects of the horticulture industry. These include: Seed Production, Plant Propagation, Cut flower production, Research, Agricultural marketing and Market evaluation. Graduate and PhD of the Faculty of Agricultural of the Hebrew University of Jerusalem. Manny Shemin, Director Marketing Mr. Emanuel Shemin recently passed away. His career in horticulture spaned over 45 years. The founder of Shemin Nurseries (1955), Mr. Shemin pioneered Horticultural Distribution, the first one-stop wholesale distribution in the horticulture industry. Mr. Shemin has been actively connected with the State of Israel since 1976, focusing mainly on horticulture. Shai Nir, General Manager Joined the company in 1996 after a complementary study in Holland and Germany on all aspects of seed production and processing. Shai is a world expert in seed production, processing, post harvest, quality control, storage conditions, shipment and international standards for the seed trade.
Research Genesis Seeds has a fast-track organic breeding program to develop F-1 hybrid and selected certified organic vegetable, flower and herb seed to complete its own export program and meet specific needs of its customers. 5
Main R&D Projects Introduction of flowers, vegetables, herbs and medicinal plants. Selection and breeding of Vegetables, flowers, and herbs. Proprietary seed production for key customers. Production of limited quantities of commercial seed. New production techniques, especially to conserve water. The use of organic and biodynamic pesticides. Stock seed production. Purity testing of each production lot. 6
7 In addition to in-house research, Genesis Seeds also conducts close R&D cooperation with: VBI - Cornell Vegetable Breeding Institute, Cornell University, Ithaca NY. ARO – Agricultural Research Organization of the Israel Ministry of Agriculture. HUJI - Hebrew University Faculty of Agriculture Food and Environmental Quality Sciences.
55 Mexican Tarragon Oreganum Syriaca (Zaatar) Salvia (Marva)
56 Stevia Botanical Name :Stevia rebaudiana 7-21 days to germination Seed count: 3000 seeds/gr 75,000 seeds/oz Germination: > 80% Description: Incredibly sweet leaves are an herbal alternative to sugar. Use fresh, dried, powdered or as liquid to sweeten a variety of foods and beverages. Bushy, high yielding plants Plant height : 18- 30 "
69 All the varieties produced by Genesis Seeds are grown by a network of professional contract growers and on the Genesis owned and run research farms. The Genesis Seeds professional staff includes research managers, field supervisors, seed production and processing experts. Growing seed in Israel
70 Having growers in multiple locations enables production of a large variety of crops in various seasons and in controlled, isolated conditions. Genesis Seeds network of contract growers is spread over Israel from the north to south, representing the wide-ranging micro-climates and soil diversity. Situated between 29.5° and 33.5° latitude and 34.2° and 35.5° longitude, Israel has zero humidity and is almost pathogen free.
71 Genesis Seeds carefully selects its growers and continuously monitors their growing operations. Genesis Seeds operates according to ISO 9001:2000, ISO 14001 and the Green Label with the endorsement of the Israeli Standards Institute. Genesis Seeds sells only to seed companies, wholesalers and distributors and does not trade with seeds produced by other companies.
72 All Genesis Seeds operations, from research to production to processing take place under strict organic and environmentally controlled methods. The processing plant, the research stations, the growers and the entire production process are organically certified. They meet the organic standards of the European Union and the United States Department of Agriculture National Organic Program.
73 Together with Genesis in-house production, its growers produce certified organic seeds on over 250 acres of open fields, net-houses and greenhouses (could expand to 500 to 750 acres).
Genesis Seeds Production, Sales & Marketing Strategy 74 Genesis sells only seed that the company has grown. Genesis does not trade seed with other seed companies. However, Genesis does grow some certified hybrid seed for other companies (converting conventional hybrids to organic hybrids). All seed sold, or produced for other companies, comes from Israel and meets the companys quality standards. Israels Most Favored Nation Treaty with the U.S. and the E.U. allows the companys seed to reach its main markets duty-free.