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Elements & Principles of Floral Design. Elements of Floral Design The directly observable components, ingredients, and physical characteristics of a design.

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Presentation on theme: "Elements & Principles of Floral Design. Elements of Floral Design The directly observable components, ingredients, and physical characteristics of a design."— Presentation transcript:

1 Elements & Principles of Floral Design

2 Elements of Floral Design The directly observable components, ingredients, and physical characteristics of a design.

3 Elements of Floral Design Line Line Form Form Space Space Texture Texture Pattern Pattern Fragrance Fragrance Size Size Color Color

4 Line The visual pathway that directs eye movement through a composition Distance between two points

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6 Line directions: Vertical linesstress height and suggest power and strength Horizontal linesstress width and are peaceful and calm, provide a sense of stability Diagonal linedynamically energetic, causing more eye movement. Use sparingly Curved linesuggest motion, but are softer, more comforting. Eye moves quickly through design.

7 Vertical line-- Vertical line--Power and strength

8 Horizontal line Horizontal linePeaceful and calm

9 Diagonal line Diagonal lineDynamically energetic, suggest motion

10 Curved line Curved lineSofter suggestion of motion

11 Form the shape or configuration of an individual component of the composition. The overall, three-dimensional, geometric shape or configuration of a floral composition.

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15 Space the area in, around, and between the components of the design, defined by the three-dimensional area occupied by the composition. Positive space Positive space Negative space Negative space

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18 Texture The surface quality of a material, as perceived by sight or touch The surface quality of a material, as perceived by sight or touch Smooth, coarse, waxy, rough, delicate, velvety Smooth, coarse, waxy, rough, delicate, velvety

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20 Texture

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23 Pattern A repeated combination of line, form, color, texture, and/or space. A repeated combination of line, form, color, texture, and/or space. Variegated markings, speckles Variegated markings, speckles Any element used more than once Any element used more than once

24 Pattern

25 Patternwhat is repeated

26 Fragrance A sweet or pleasing odor, perceived by the sense of smell. A sweet or pleasing odor, perceived by the sense of smell. heightens our awareness heightens our awareness increases sensory enjoyment increases sensory enjoyment triggers memory triggers memory

27 Using all 5 senses

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32 Size The physical dimensions of line, form, or space The physical dimensions of line, form, or space First considerations First considerations Emotional aspect Emotional aspect

33 Color The visual response of the eye to reflected rays of light The visual response of the eye to reflected rays of light most important design element most important design element Optical sensation, originating in the brains perception of light energy reflected to the eye from a pigmented surface. Optical sensation, originating in the brains perception of light energy reflected to the eye from a pigmented surface. Emotional response Emotional response

34 Color

35 Principles of Floral Design Principles of design-fundamental guidelines to aesthetic design that govern the organization of the elements and materials in accordance with the laws of nature. Some primary principals of design are associated with related secondary principles of design.

36 Principles of Floral Design Balance Balance Proportion Proportion Scale Scale Dominance Dominance Emphasis Emphasis Focal Area Focal Area Accent Accent Rhythm Rhythm Depth Depth Repetition Repetition Transition Transition Contrast Contrast Opposition Opposition Tension Tension Variation Variation Harmony Harmony Unity Unity

37 Balance gives a sense of equilibrium and repose, gives a sense of equilibrium and repose, a feeling of three-dimensional stability.. Physical also known as mechanical balancesound Visual balancesense of equilibrium

38 Easily falls over Or looks like it will easily tip over

39 Visually balanced

40 Balance symmetrical balanceknown as formal balance, flowers are repeated on opposite sides of the floral arrangement. Using an imaginary central axis, one side of the arrangement is the mirror image of the other. Asymmetrical balanceknown as informal balance. Formed by placing unequal visual weight on each side of a central vertical axis.

41 Balance Radial balanceradiate from a central point like the spokes of a wheel or the rays of the sun.

42 Symmetrical-one side mirrors the other Asymmetrical-two sides are dissimilar but have equal visual weight or equal eye attraction which creates visual balance

43 Symmetrical vs. Asymmetrical

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45 Radial Balance Radial balance--Not separate from symmetrical or asymmetrical, but merely a fine distinction of one or the other

46 Radial Balance

47 Symmetrical but too perfectrendering a contrived and fake appearance

48 Near symmetrical Not symmetrical in placement but arranged in a near-symmetrical pattern to form a balanced, formal shape

49 Proportion The comparative relationship in size, quantity, and degree of emphasis among components within the composition; the relationship of one portion to another, or of one portion to the whole. The comparative relationship in size, quantity, and degree of emphasis among components within the composition; the relationship of one portion to another, or of one portion to the whole. design should be 1 ½ to 2 times the height or width of the container design should be 1 ½ to 2 times the height or width of the container

50 Greek golden section in which the ration of vase to flowers is 3 to 5 or roughly 5 to 8

51 Golden mean refers to the division of a line somewhere between ½ and 1/3 its length Flower design slightly off center

52 Overall size of a floral arrangement or its parts compared with other objects or their parts. Scale floral elements with each other

53 Scale The relative ratio of size, or the relationship of the size of a composition to the surrounding area or environment. The relative ratio of size, or the relationship of the size of a composition to the surrounding area or environment.

54 Arrangements should fit on the table physically and visually and be in proportion to the surrounding area

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56 Small table small room small arrangement

57 Large to permit viewing from a distance

58 Dominance The visual organization within a design that emphasizes one or more aspects. When one element is emphasized, others are subordinate. The visual organization within a design that emphasizes one or more aspects. When one element is emphasized, others are subordinate.

59 Emphasis The special attention or importance given to one or more areas within a design. The special attention or importance given to one or more areas within a design. Directs eye to more important areas Directs eye to more important areas

60 Focal Area The area of greatest visual impact or weight The area of greatest visual impact or weight; the center of interest to which the eye is most naturally drawn. Center of gravity or balance Center of gravity or balance Where eye is drawn Where eye is drawn Where the eye rests Where the eye rests One element different than others One element different than others

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62 Focal Point

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65 Accent Detail added to a design to provide additional interest, affecting the total character of the composition. Detail added to a design to provide additional interest, affecting the total character of the composition. Enlivens Enlivens Dash of something Dash of something

66 Accessories

67 Accent

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70 Rhythm Flow or movement characterized by regular recurrence of elements or features Use repeated patterns and graceful spacing. The goal is to create a visual pathway that leads the viewers eye around and through the design, then back to the focal point.

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72 Depth Three-dimensional arrangement Three-dimensional arrangement overlap or angle flowers overlap or angle flowers place bright, dark flowers on the bottom of the arrangement, lighter and smaller at the top place bright, dark flowers on the bottom of the arrangement, lighter and smaller at the top

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74 Repetition The recurrence of like elements within a composition The recurrence of like elements within a composition

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76 Repetition

77 Transition The ease of visual movement which results from gradual degrees of change among one or more of the elements The ease of visual movement which results from gradual degrees of change among one or more of the elements

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79 Contrast Emphasis by means of difference Emphasis by means of difference.

80 Contrast--color

81 Opposition Contrast between elements which are counterpoint in relation to each other. Contrast between elements which are counterpoint in relation to each other. Call attention to each other by being opposite whereas contrast is simply different from each other Call attention to each other by being opposite whereas contrast is simply different from each other

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83 Oppositionblack & white

84 Contrast in color simplest way to create strong focal point

85 Tension Implying or suggesting a sense of energy Implying or suggesting a sense of energy Polaritydrawn together or pushed apart Polaritydrawn together or pushed apart Knot a leaf-energy has been exerted or applied Knot a leaf-energy has been exerted or applied New bulb forcing out of soil New bulb forcing out of soil Ready to spring or snap Ready to spring or snap

86 Tensionsomething is waiting to happen

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89 Variation Dissimilarity among attributes or characteristics. Dissimilarity among attributes or characteristics. Diversity among elements Diversity among elements Vary stages of development Vary stages of development All one color of flower, but different flowers All one color of flower, but different flowers

90 Proximity-combining flowers into one design Repetition-repeating similar elements such as color Transition-providing a gradual change from one part of a design to another

91 Harmony Compatibility; a pleasing or congruent arrangement of parts. All parts should go together or harmonize with each other. All parts should go together or harmonize with each other.

92 Lack a sense of harmony

93 Harmony by added accessories which support football or homecoming theme

94 All component parts of a floral composition should harmonize with one another. It is vital that the flowers in a design are compatible with one another in order to support an overall design style.

95 Terra-cotta post and blush tones flowers create a casual garden ambiance for this celebration setting. Harmony of the parts displays unity in design

96 Unity --the state of being one, united, or complete in itself. The arrangement is seen as a whole piece instead of only individual parts. The arrangement is seen as a whole piece instead of only individual parts. Oneness of purpose, thought, style, and spirit. Oneness of purpose, thought, style, and spirit.

97 Accessories Candles Plums, kiwi enhance an overall harmonious theme

98 Examples of Line and Sticks Design Assignment

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