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Master of Business Synergies (MBS) Inspiring innovative cross-functional combinations! © Vadim Kotelnikov To win today and tomorrow, you.

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Presentation on theme: "Master of Business Synergies (MBS) Inspiring innovative cross-functional combinations! © Vadim Kotelnikov To win today and tomorrow, you."— Presentation transcript:

1 Master of Business Synergies (MBS) Inspiring innovative cross-functional combinations! © Vadim Kotelnikov To win today and tomorrow, you need new MBS competencies to: build your cross-functional excellence build an adaptive organization master systemic innovation build synergies between your complex business system and social system leverage the power of diversity to achieve sustainable business growth Challenges of the New Rapidly Changing Knowledge-driven Economy

2 Master of Business Synergies (MBS) Coaching Innovative Leaders for New Organic Organizations Key Features OLD MECHANISTIC ORGANIZATION NEW ORGANIC ORGANIZATION Management StyleCommand & ControlEntrepreneurial Leadership OrganizationPyramid, robustFlat, responsive Decision MakingVerticalDistributed InnovationLinearSystemic Growth ManagementStrategic ManagementChange Management Process ManagementFunctionalCross-functional MBS – new post-MBA creative learning: MBA tells you, Be a good administrator – understand different functions MBS tells you, Be an innovative leader – create synergies across functions © Vadim Kotelnikov

3 Business Systems The Balanced Approach YOUR BUSINESS WHEEL An unbalanced wheel will roll neither fast nor far Case in Point Balancing 10 resources between 2 perspectives Case A: 10 x 0 = 0 Case B: 9 x 1 = 9 Case C: 8 x 2 = 16 Case D: 7 x 3 = 21 Case E: 6 x 4 = 24 Case F: 5 x 5 = Customer STRATEGY Innovation FinanceProcesses

4 Sustainable Competitive Advantage Synergy of Distinctive and Reproducible Capabilities © Vadim Kotelnikov Your Sustainable Competitive Advantage TANGIBLE Intellectual property rights Exclusive licenses Statutory monopolies INTANGIBLE Strong brands Leadership Tacit knowledge & skills Teamwork Organizational culture Business processes Partnerships DISTINCTIVE CAPABILITIES (cannot be replicated by competitors) REPRODUCIBLE CAPABILITIES (can be replicated by competitors) Technical capabilities Financial capabilities Marketing capabilities Explicit knowledge Non-exclusive licenses

5 Master of Business Synergies (MBS) New-Generation post-MBA Inspirational Learning Create synergistic – winning! - cross-functional combinations Build your sustainable competitive advantage by creating a synergistic combination of your distinctive capabilities © Vadim Kotelnikov by building an adaptive organization and synergistic business processes Manage change effectively by building your lateral thinking, entrepreneurial and people skills Unlock your entrepreneurial creativity Manage innovation systemically – with speed! by building your cross-functional excellence and innovation system by balancing continuous improvement and venture strategies Achieve sustainable business growth

6 Master of Business Systems (MBS) x Master of Business Synergies (MBS) = Master of Business Success (MBS) Personal Development × People Skills × Systems Thinking Venture Management Venture Financing Venture Investing Venture Strategies Entrepreneurial Leadership Sustainable Growth Synergistic Marketing Systemic Innovation Synergistic Partnerships Synergistic Processes © Vadim Kotelnikov Entrepreneurial Creativity Synergistic Organization Master of Business Synergies (MBS)

7 Master of Business Synergies (MBS) 12 Courses and Their Target Users Businesses MBS e-Courses Start UpSmallMedium & Large Venture ManagementXXX XX Venture FinancingXXX X Venture InvestingXXXX Venture StrategiesXXXX Entrepreneurial LeadershipXXX Entrepreneurial CreativityXXX Synergistic OrganizationXXXXXX Synergistic PartnershipsXXX Sustainable GrowthXXXXXX Synergistic MarketingXXX Systemic InnovationXXX Synergistic ProcessesXXX

8 E-Coaching versus E-Learning Differences & Complementarities e-Learninge-Coaching Helps you to learn a specific subjectInspires you, helps you to identify and define your specific goals, and then organize yourselves to attain these goals Focus on the subjectFocus on the person Helps you to learn functions you've never done before Helps you to apply yourself personally in new ways Passes knowledge to youHelps you to unlock your true potential Gives effective answersAsks effective questions Concentrates on the depth of knowledge; develops functional excellence Concentrates on the width of knowledge; develops cross-functional excellence Facilitates vertical in-depth thinkingFacilitates lateral creative thinking Curriculum-based; a journey with a fixed destination A continuous journey; never-ending improvement process Helps to develop knowledge reservesProvides just-in-time (JIT) knowledge that can be applied immediately

9 Master of Business Synergies (MBS) courses Entrepreneurial Creativity PERSONAL DEVELOPMENT Creativity Entrepreneurial Skills People Skills ENTERPRISE CUSTOMER OPPORTUNITIES Discovering Opportunities Pursuing Opportunities Moving with Speed Creating Customer Winning Customer Retaining Customer COMPETITION Competitive Advantage Competitive Strategies Change Management New Business Models Venture Management Innovation Management © Vadim Kotelnikov

10 CONTINUOUS GROWTH RAPID GROWTH INITIAL GROWTH START UP Define product & market niche. Prepare a venture plan. Prepare a business plan. Build management team. Protect your intellectual property. Brand company. Position & launch the product. Create platform to expand lines. Capture market share. Launch differentiated produce. Gain repeat customers. Expand channels & revenues. Expand management team. Train and coach employees. Start inventing your second stage of growth. Reinvent differentiation & competitive strategies Cultivate leaders. Empower employees. Broaden lines, extend geographic coverage. Inject relentless growth attitude in your people. Build a balanced business system. Keep reinventing your growth strategies. Establish a responsive innovation system. Develop capability for flexibility & speed. © Vadim Kotelnikov Master of Business Synergies (MBS) courses Venture Management

11 The New Manager Classic Managerial WorkNew Leadership Task PlanningCreating vision and inspiring Organizing the hierarchyAligning the web of relations Measuring and controllingEmpowering and coaching "Failing organizations are usually over-managed and under-led - Warren G. Bennis Master of Business Synergies (MBS) courses Entrepreneurial Leadership

12 Master of Business Synergies (MBS) courses Entrepreneurial Leadership Leadership Arts, Skills, & Tasks Leadership Attributes Entrepreneurial Creativity Strategic Thinking Business Systems Thinking Results-based Leadership Volatility Leadership Energizing & Coaching Change Management CUSTOMER Results INVESTOR Results ORGANIZATION Results EMPLOYEE Results © Vadim Kotelnikov

13 MBS Courses: Sustainable Growth© Vadim Kotelnikov IMPROVEMENT STRATEGIES Synergistic Organization Inclusive Company / 7-S Model Corporate Capabilities Results-Based Leadership Innovation Management System Value Chain Management Business Process Management Systemic Innovation Continuous Improvement VENTURE STRATEGIES Disruptive Product Development Radical Project Management In-company Ventures Spinouts Cooperative Research & Design Strategy Innovation Opportunity-driven Growth Venture Investing / Acquisitions Joint Ventures Balanced Business System Managing Change & Moving with Speed Competitive and Differentiation Strategies VISION Building Your Sustainable Competitive Advantage

14 VENTURE STRATEGIES In-company Ventures Spinouts Venture Investing Venture Acquisitions IMPROVEMENT STRATEGIES Incremental Innovation Continuous Improvement Firm (CIF) Quality Management & Six Sigma Synergistic Acquisitions & Joint Ventures Shun the incremental and go for the leap - Jack Welch © Vadim Kotelnikov Master of Business Synergies (MBS) courses Sustainable Growth & Venture Strategies

15 Managerial Space Cross-functional Team Shift from Functional to Cross-functional Paradigm Old Functional Paradigm Traditional functional paradigm has done more to impede customer focused, business performance improvement over the past two decades than almost any other factor - Andrew SpanyiAndrew Spanyi New Cross-functional Paradigm MBS Courses: Synergistic Processes

16 Master of Business Synergies (MBS) courses Venture Financing Growth Maturity Inception Pilot test Roll out Founders Angel Financing Venture Capital Firms & Corporate Investors IPO, Acquisition time revenue Debt Financing Banks Expansion

17 6 in 1000 business plans get funded on an average 5% of business plans are read beyond the executive summary 10% of proposals pass initial screening 10% of pre-screened proposals pass due diligence & receive funding Opportunity Introduction Initial Screening Due Diligence Negotiating Funding - presentation, executive summary, milestone chart, cash flow forecast - management team, business plan - management, personnel, marketing, production, financials, references - valuation, ownership, control, management, legal contract Selection Parameters Master of Business Synergies (MBS) courses Venture Financing & Venture Investing

18 Investment motivations Investment criteria Finding deals Initial screening Due diligence Negotiation and actual investment Post-investment monitoring Exiting and realizing returns Preparation Following Up Investing Master of Business Synergies (MBS) courses Venture Investing

19 Top Management Team Leading Innovation Cross-Functional Teams Mapping Innovation Road People Empowered Employees Driving Innovation Culture Supporting Innovation Vision & Strategy for Innovation Processes, Practices, & Systems Supporting Innovation Working Environment Master of Business Synergies (MBS) courses Synergistic Organization

20 KNOWLEDGE MANAGEMENT (both Explicit & Tacit) RESULTS (Sustained Growth & Value Creation) INDUSTRIAL ORGANIZATION Everybody is learning LEARNING ORGANIZATION Everybody is learning teaching & being taught TEACHING ORGANIZATION Everybody is learning teaching & being taught coaching & being coached COACHING ORGANIZATION© Vadim Kotelnikov Master of Business Synergies (MBS) courses Synergistic Organization

21 BUSINESS innovation © Vadim Kotelnikov ORGANIZATIONAL innovation PRODUCT innovation PROCESS innovation MARKETING innovation TECHNOLOGY innovation STRATEGY innovation Master of Business Synergies (MBS) courses Systemic Innovation

22 MARKETING PARTNERING RETAININGSELLING © Vadim Kotelnikov Getting Customer Feedback Aligning Strategies Co-Innovating with Customers Creating Value Branding Differentiating Communicating Influencing Observing Service-Profit Chain Customer Relationships Customer Satisfaction Customer Value Proposition Positioning & Advertising 22 Laws of Marketing Relationship Selling Persuading People Closing the Deal Master of Business Synergies (MBS) courses Synergistic Marketing

23 Organizational Strategy Project Management The New Business Synergies Approach TraditionalEmerging Defining Project Contribution to Business Strategy Business Case Analysis PROJECT INITIATION Strategic Alignment Project Duration Project Cost Project Outcome Project Management Practices PROJECT EXECUTION Increasing Economic Value Employing Project Outcome OUTCOME LIFECYCLE Success Criteria:

24 MBS: Market Development Trend The Classic New Concept Adoption Curve InnovatorsEarly Adopters Early Majority Late Majority Laggards MBS Market Share as of May 2004 Market Share

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