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CROWN Europe - A Fresh Approach to Packaging Innovation Kelvin Pitman Director of Open Innovation.

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Presentation on theme: "CROWN Europe - A Fresh Approach to Packaging Innovation Kelvin Pitman Director of Open Innovation."— Presentation transcript:

1 CROWN Europe - A Fresh Approach to Packaging Innovation Kelvin Pitman Director of Open Innovation

2 Brand-Building Packaging How does B2B OI enhance our NPD Process Changing the Culture by empowering our experts Providing the tools for Open Innovation Success in the making

3 CROWN Europe - Crown Value Proposition World Leader in metal packaging Market leadership in fastest growing regions Diverse geographic, product & customer mix Recognized technological leadership Ability to commercialize new products & processes

4 CROWN Europe - Largest Global Packaging Players Source: 2008 annual reports / Internal estimates $bn

5 CROWN Europe - Crown Organization Americas FoodSpec Pack ClosuresAerosolsBevcan Asia-PacificEurope

6 CROWN Europe - Asia 8% Geographic Product Line Europe 54% Asia 8% Americas 38% Beverage Cans 47% Food Cans 34% Aerosol Cans 6% Closures / Crowns 5% Spec. Pack. 6% Crown Figures 2008 Key Figures $8.3 billion #1 producer of food cans and aerosol cans in the world. #2 producer of metal vacuum closures in the world. #3 producer of beverage cans in the world. Net sales 21,300 Employees 41 Countries 139 Plants Others 2%

7 CROWN Europe -

8 Global Customers

9 CROWN Europe - Crown Technology European Technical Centre Wantage, UK. 75 min from London Heathrow 200 CT Staff, 200 others

10 CROWN Europe - Crown Technology North American Technical Centre Alsip, IL, USA. 30 min from Chicago OHare 75 CT Staff, 50 others

11 CROWN Europe - Crown Technology – Skills and facilities Creativity Market research Consumer research New Product development Product design and visualisation

12 CROWN Europe - Crown Technology – Skills and facilities Mechanical engineering Engineering design Chemical engineering Analytical modelling

13 CROWN Europe - Crown Technology – Skills and facilities Advanced metal forming Injection moulding Advanced materials Process monitoring Flexible manufacture

14 CROWN Europe - Crown Technology – Skills and facilities Food science Food, beverage & aerosol filling and processing Packaging performance Pack testing

15 CROWN Europe - Crown Technology – Skills and facilities Microbiology Microscopy Analytical chemistry

16 CROWN Europe - World star Award 2008 Developing new products Star Pack Awards 2008 Convenience Brand Protection Speed to Market Innovation Sustainability Visual Appeal MPMA Awards 2007 Appeal Awards 2008 Can of the year Awards 2008

17 Brand-Building Packaging How does B2B OI enhance our NPD process Changing the Culture by empowering our experts Providing the tools for Open Innovation Success in the making

18 CROWN Europe - Roadmapping principals Market Product Technology R&D Programmes Resources PastNowPlansFutureVision Time Technology / Competences / Knowledge Products / Services / Applications / Services / Capabilities / Performance / Features / Components / Families / Processes / Systems / Platforms / Opportunities / Requirements / Risks Customers / Competitors / Environment / Industry / Business / Trends / Drivers / Threats / Objectives / Milestones / Strategy Skills / Partnerships / Suppliers / Facilities / Infrastructure / Organisation Standards / Science / Finance / R&D Projects Technology push Market Pull

19 CROWN Europe - Innovation process

20 CROWN Europe - Packaging Supply Chain Networking

21 CROWN Europe - Packaging Supply Chain Networking

22 CROWN Europe - Packaging Supply Chain Networking

23 CROWN Europe - Why Open Innovation?

24 CROWN Europe - Primary OI Objectives Instill an understanding within CT that we are here to find solutions to problems not necessarily invent them (but we can) Provide tools to look for solutions both internally and externally Look for radical new technologies that may be disruptive Find methods for and support assessing the best solutions Change the culture of R&D

25 CROWN Europe - EasyLift TM Crown vacuum button Maeil Dairies prior art Crown developed bistable button formed in down position

26 Brand Building Packaging How does B2B OI enhance our NPD Process Changing the culture by empowering our experts Providing the tools for Open Innovation Success in the making

27 CROWN Europe - Changing Culture Challenges Ref.Cambridge University IfM How to Implement Open Innovation

28 CROWN Europe - Changing Culture Considerations Top Down Top management need to initiate OI Dedicated OI team Incentives Annual objectives linked to bonus Seen as good career move Fun activities Training Time and money to spend on OI Need not be that large Examples of OI working Difficult in the early stages It takes time to change a culture Bottom-up Tinderbox team

29 CROWN Europe - Changing Culture Challenges (2) Tinderbox groupSenior management Retirees group Schools and universities

30 CROWN Europe - alex hella tanya nico cristina katie ben Material science Marketing New product development Packaging performance Materials development Innovations Information Technology Original Tinderbox group (Jan 2005)

31 CROWN Europe - What does innovation mean to you? New Different Intelligent (makes life easier) Profitable Makes the consumer think WOW Idea and implementation More than a product design Competitiveness Fashion Leading edge Uses ideas from anywhere Successful Unique Patentable Distinction Built in redundancy Fits the complete supply chain Inventive Obvious in retrospect Changes the game / rules Outside the box Combines known technologies Initially not appreciated Surprise A vehicle to demonstrate excellence Sustainable Scaleable Multiple use Targeted Creativity is generating novel and fresh approaches and ideas……… …..Innovation is the useful implementation of creativity.

32 CROWN Europe - Current Tinderbox initiatives Knowledge sharing Idea generation and capturing Recognition Communication Environment Benchmarking creativity

33 CROWN Europe - Development of In-house creativity training program Mission statement: "To introduce training to share methods and practice techniques, to aid the creation of a more open and creative culture within CT" Research UK R&D US R&D Environment Rollout Pilots

34 CROWN Europe - Site briefs Colleagues Example topics 1.New concept on familiar packaging. 2.New markets for existing concept product. 3.Next generation pack design. 4.Wantage site creative improvements. 5.Improvements to Crown display in local museum. 6.How an external technology can be utilised by Crown.

35 CROWN Europe - Example of Tinderbox Seminars

36 CROWN Europe - Some current Tinderbox members

37 Brand-Building Packaging How does B2B OI enhance our NPD Process Changing the Culture by empowering our experts Providing the tools for Open Innovation Success in the making

38 CROWN Europe - Open Innovation Process, Tools and Challenges Want Existing project needs; Road mapping - BIs & other Crown Technology members; Project redefinition teams – Pilot/Project Review; CT Needs – General (Website); Build an OI stage into Project plans. Find Networks; Relationship managers; Project redefinition teams; Intermediaries; Databases; Assess technology (O.A.); SharePoint; Inventor Solicitation site. Get Buy; License; Joint Development (incl. multiple partners); Alliances, etc.; New business models; Negotiation (training); Risk sharing. Manage Short term – Project managers; Longer term – Relationship managers SharePoint – general Manage risks

39 CROWN Europe - Sources of Information & Knowledge Trawl Industry organisations PIRA Faraday Specialists and organisations University specific departments Suppliers Customers IP alerts Scan Scouting General networking Faraday Universities (general) Innovator solicitation website Mine Databases Internal (build up) External (subscribe) Markets – (Euromonitor) Science and technology? Search Engines Colleagues (internal networks) Relationship managers Target IXC Yet2.com NERAC NineSigma, etc. Local/Government Development Agencies (AIS) Know what to look for Yes No Yes No Know where to look

40 CROWN Europe - Inventor Solicitation site

41 CROWN Europe - Crown needs Technologies for aerosol atomisation and delivery Technologies for low energy curing of coatings Surface treatment technologies for enhanced coating adhesion Nanomaterials providing enhanced coating properties Technologies for metal decoration Animated graphics Technologies creating tactile finishes Technologies for metal forming Technologies for metal joining Technologies for metal protection Corrosion inhibitors Sealants (materials and application methods) Materials and processes for heat sealing Technologies for improved (canned) food quality Oxygen scavenging technology Freshness indicators RFID Technologies for "self-heating" and "self-cooling" cans Understanding emotions affecting consumer purchasing behaviour Sensors for process monitoring Tooling and technologies allowing Flexible (Agile) Manufacturing

42 CROWN Europe - Opportunity Analysis

43 CROWN Europe - Make the Business Case

44 Brand-Building Packaging How does B2B OI enhance our NPD Process Changing the Culture by empowering our experts Providing the tools for Open Innovation Success in the making

45 CROWN Europe - Display matrix – Level indicator

46 CROWN Europe - Digital Printing unique digital printing process Latest inkjet technology 4-Colours (CMYK) Bespoke coatings & inks developed to withstand necking / metal forming water bath testing Available soon in 65mm diameter Aerosol Cans

47 CROWN Europe - Shaka Process Fresher, better tasting long shelf life ambient foods Steriflow commercial retort

48 Brand-Building Packaging How does B2B OI enhance our NPD Process Changing the Culture by empowering our experts Providing the tools for Open Innovation Success in the making


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