Learning Objectives This session will enable you to Utilize key guiding principles when making an investment in technology Understand how technology impacts each department within the club Think about horizon products and how they can apply within club industry
BMI II - Technology What part of the club does not rely on software? What were the two biggest software shifts that affected the club industry over the past 20 years?
Club Technology Historical Overview 1980s Service Bureaus Simple DOS systems Technology mostly in the Accounting Dept Punch Card Systems 1990s DOS Systems extend to POS – Golf but mostly F&B Clubs move from Pen & Paper to Automated system Windows Software released and adopted by about 40% of the clubs Technology was to be used by employees and not seen by members Back of house only Cell Phone policies come into play – DO NOT USE IN CLUB OR A FINE WILL BE IMPOSED ! 2000s Y2k - Causes much fear and many clubs to move from DOS to Windows based system High Speed Internet becomes prevalent More members begin using the internet in their everyday lives – email, google, PDAs etc. Cell Phone Bans lifted and high speed wireless now offered at clubs Technology moves from Back of House to Front of House and even into members homes Websites go from online brochures to interactive member service
BMI II - Technology Do you really need it? Why do you want it? How to prepare for the Board Sell Future technology
The Technology Need Chances are you dont need new technology Features are already available Training always yield higher returns New solutions are expensive
The Technology Need Features In Your Current System Evaluate current system before considering a new system Department Meeting Vendor Meeting System Audit
The Technology Need Training is an investment not an expense Very High Yields Avg System cost $50k Utilization of new system is … One day training is $1000 – On site Increase utilization by 10-20% Many people trained at one time
Intuitive Software Dont be fooled no software is truly intuitive Training is required to get the most out of any system Excel Contest
The Technology Need Use everything you are entitled to Internet Seminars Interactive FAQ Website Help/Support User Groups Email Blasts OTHER CLUBS!
Guiding Principles When making a decision on purchasing software, 4 factors play a key role. How will systems drive additional revenue? How will systems increase member satisfaction ? How will the applications assist the club in becoming more efficient? (reduce costs) Does the system meet compliance regulations?
The Technology Need You Need It, So Choose Wisely Technology Litmus test Software must have: Benefits members Club Implementation Feasibility Realistic Utilization
The Technology Need Benefits to My Members Improves Customer Satisfaction Fills a requested function More personalized service Faster Service Matches their daily lives
Guiding Principles How will systems increase satisfaction to constituents/members? Member Facing Modules Engage & Interact Enhance Communication Increased Satisfaction
Member Satisfaction Email Marketing Club Websites Loyalty Program Cash Cards Member Facing Applications
The Technology Need Implementation Feasibility Can be implemented with current infrastructure In a timely manner Fit your schedule Little disruption to daily operations
The Technology Need Realistic Utilization of New Product is a must Can your staff use it Can your members use it WILL THEY USE IT?
The Technology Need Tee Time Example Tee Times Tee Time System OnlineKioskMobile
The Technology Need How will systems/applications make the club more efficient? (i.e. save costs) Operational Efficiencies Faster Service Measurable ROI
The Technology Need Does the system meet compliance regulations? PABP/PCI Compliancy General Accounting Principles Payroll Licensing
The Technology Need Cool Features are much less important than core features Dont be sold on technology alone How does that technology add benefits to you? Dont be fooled by vapor ware – the fumes are deadly to your career Horizon products are a bad idea
The Technology Need NOW GET IT Wine (whine) will only get you lucky And that is a bad thing! Preparing for the Board Presentation Use your litmus test Identify possible push back Come with Facts Ask Vendor for tools/presentation materials
Return On Investment This is not a cost it is an investment ROI Calculator
RSS What? Really Simple Syndication Why? You can keep up with many websites easily. You dont have to subscribe to an email list.
A mashup is a web application that combines data from more than one source into an integrated experience. The etymology of this term derives from its similar use in pop music, possibly from the hip-hop music practice of mixing two or more songs. (Wikipedia) Mashup