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Presentation to the Division of Student Affairs McApple College ________________________________ Leigh Featherstone, Heather Matthews and Tricia Davis.

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Presentation on theme: "Presentation to the Division of Student Affairs McApple College ________________________________ Leigh Featherstone, Heather Matthews and Tricia Davis."— Presentation transcript:

1 Presentation to the Division of Student Affairs McApple College ________________________________ Leigh Featherstone, Heather Matthews and Tricia Davis Indiana University

2 Today when we think about the impact of technology on our habits of mind, we think primarily of the computer (Turkle, 2004). We need to think beyond the computer, and understand how people interact with technology. We should not merely react to technological advances, but learn to develop student affairs in conversation with advances and new ways of understanding human dynamics.

3 Marketing Resources Community Building Security and Privacy Role of the Professional McApple has a tradition of utilizing technology effectively throughout the institution. This presentation provides an overview of five areas in which technology has changed student affairs. For each, we will address the following: 1. What is this area? 2. How has it changed student affairs to date? 3. What are examples of best practices? 4. What are challenges we face? 5. How do we effectively move forward?

4 With the help of technology, the public message that you send as a professional about the service you can provide to students – whether about a campus-wide event, a new counseling group, or a leadership retreat – can reach the target audience instantaneously. Technology has transformed the ways you can reach your audience.

5 (Piled Higher and Deeper by Jorge Cham)

6 Reaching a Larger Audience: By using a combination of mediums, you can reach a much larger audience by creating a publicity campaign to reach diverse facets of campus. No matter if they live on campus, commute, primarily use educational building, work out in the recreational center– they can/will see your message. Examples of media: Online communities E-mail listserves Text messages Televised announcements in common areas Websites e-Newsletters Targeting Niche Populations: Search for a specific group on an internet community site like Facebook that might be interested in your program. Example of Targeted Marketing: If marketing a discussion group for GLBT allies, search for students that list GLBT, supporters, friends, or other modifiers that might indicate interest. You simply have to message that group as a whole or start your own group/create your own event and invite the members to your discussion group.

7 Penn State – PSUTXT program hits both broad and niche audiences depending on the message: Alerts and reminders sent to your mobile phone by text message can update you on campus programs or services that the individual wants to know about. For example, if a students subscribes to receive information about multicultural programs, you can automatically clue him or her in to an announcement for Black History Month (Lombardi, 2006). helps you create Facebook applications. When students activate the use of an application, you can send notes, reminders, and info to them with one click! The application appears on each profile to serve as a PR tool for any person that browses their site. This website offers webinars to help you create your own application to really reach students in a new way. The University of Michigan library informs students of their weekly workshops utilizing a Facebook application. The Facebook Marketing Toolbox gives you 101 ways to use this community to your marketing advantage (Inside CRM, 2008).

8 A growing number of college students are not utilizing their institution-based e-mail accounts Messages or announcements may not be received (Carnevale, 2006). Students post personal information on online communities like Facebook and MySpace which makes them targets for online stalking (Govani & Pashley, 2005). Marketing outlets such as Facebook are often cheap or free and are therefore great resources for departments finite funds. As a university administrator on an online community with your own profile, you will be friended by students, which could create privacy issues. Understanding McApples policies about electronic media can inform addressing concerns recognized in Facebook photos, comments or postings.

9 Any information offered by the institution to assist students in their daily endeavors, including campus administrative needs, life skills, research, and education.


11 What used to be pamphlets, handouts, and verbal information has largely become internet accessible by anything with the capacity to connect to the internet, including PDA, cell phone, and computer. Resources moved to 24 hour accessibility: Libraries Office information Admission applications Instructional information for policies, procedures, forms, etc. Departments have specific websites with tailored information. Academic units have moved to the internet in Distance Education Courses, online forums, and project sites.

12 University of California-Irvine Career Center Educational podcasts Extensive online career resources Online job search and application forum Capital University Student Activities Office Campus organizations Multicultural affairs Dining on campus Willamette University Student Activities Office Campus organizations Direct information on how to get involved Forms and event planning guidelines University of Kansas Multicultural Resources Office Organization involvement opportunities Upcoming presentations and workshops Academic resources Pace University Office of Multicultural Affairs Workshops Grant opportunities Oklahoma State University Health Center Health and wellness podcasts Information on health questions

13 More Ways to Share Information: E-books : books sold exclusively online are often more cost-effective for students. Wikis : common knowledge sharing spaces that can be used for collaborative work. Blogs : open forum for any subject easily accessible from anywhere. Podcasts : can be used in lecture format to deliver information on specific topic, again, accessible from anywhere. Challenges: Information may be misunderstood, and there is often no forum for immediate clarification Impersonality of services delivered. It is difficult to treat students as individuals if we cannot identify those using or in need of resources. May discourage students from speaking with a professional. (Reynolds, 2005)

14 To build community is to create a sense of belonging, of continuity, of being connected to others and to ideas and values (Sergiovanni, 1994). Through online communities like Facebook, students are able to connect with others who share similar interests, values, or backgrounds.


16 An online community occurs when people find a shared purpose that provides a reason for the community (Preece, 2000). Students are seeking to make connections and find common ground with others. More than 85% of students on campuses with Facebook networks participate (Arrington as cited in Eberhardt, 2007). For entering college students, online communities like Facebook provide an initial sense of connection and community (Eberhardt, 2007, p. 20) before they even enroll. Where residence halls once provided the main source of community-building on university campuses, with the invent of blogging, online communities, forums, and other online venues, students are able to connect to others without leaving the comfort of their rooms (Gergen, 2005). The consistent growth of technological capabilities will dramatically expand and intensify the domain of social connection. Students are asked to identify their interests, political views, religious views, hobbies, gender and sexual preference and more as they create their Facebook profiles. This reflection activity helps them explore and commit on a level to pieces of their identity. Further examination exists as they join groups and find others with common interests. Such exploration is integral to identity achievement (Marcia, 1980). Women and students of color are two large populations of individuals who engage more frequently on Facebook. These populations, as well as students in the GLBT community, feel that through this network they make social connections that they cannot in person (Boogart, 2004).

17 When practitioners create profiles for themselves and their departments, students can learn about services for them through these virtual connections they view as less intimidating (Boogart, 2004). Student Activities professionals and student leaders can meet students in online communities who might enjoy organizations and services they are providing because of things students identify as interests. For example, students at Indiana University looking to start a book club could search for groups on Facebook and would find more than five groups dedicated to that interest. Service Learning professionals could create an event for an service- geared spring break trip. After the trip, students could reflect on the experience by posting notes, updates, photos or videos for all to see. Practitioners could also use blogging for reflection, as well as to connect other students with the experience. Programming boards, like the one at Slippery Rock University, are asking for feedback for speakers, bands, movies, and more to be posted on their Facebook and MySpace pages, using these profiles as a hub for communication (

18 With online communities, students foster interaction that is not face-to-face, which is critical for establishing social bonds. Online interaction does not fosters the same sense of understanding and commitment that occurs when you are interacting with someone physically. This could set students back in their development of social skills (Goldstein, 2007). Students utilizing computer-mediated communication take longer to create bonds of friendship, community or camaraderie than they might have in face-to-face associations (Brown, 2001). Students are likely to make judgments about their peers before they meet them, which could be costly if they look up their newly assigned roommates and find that they have different interests (Eberhardt, 2007). This behavior can rob students of cultural and social learning opportunities. If students use online communities to stay in touch with friends from the past and do not actively seek out new connections, they may have difficulty adjusting to the institutional culture.

19 Many students are willing to share personal information in very public online spaces. Many are unaware of the concept of electronic traces or that someone may take advantage of personal information.

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21 Student Information Technology has transformed how we manage and share student information. Many institutions no longer utilize social security numbers. Data and information leaks from an institution are often the result of individual error rather than from hackers (Young, 2008). Email through an institutions domain is subject to the rules of the institution and may be subpoenaed. Student Behavior in Cyberspace Professionals are learning to navigate how to treat evidence of behaviors that appear on social networking sites or other web portals not affiliated with the institution.

22 The University of Kansas Medical Center hired a director of information security several months after a hacker gained access to computer servers housing medical data and other confidential information in November 2004. Maintaining a personal account not only helps you avoid ethical transgressions, it also can protect you from unexpected legal trouble. A common legal tactic nowadays is to obtain someone's e- mail messages through a public-information request. Those messages can be easy to obtain because public universities often archive e-mail traffic for a given amount of time (Olson, 2007). University of Missouri at Columbia formed a panel to educate students about Facebook content that may violate student-conduct policies or local laws. In response to fears about harassment and cyberstalking, Purdue University has trained police officers to handle incidents of harassment and cyberstalking on Facebook.

23 Identify how Millennial students understand privacy and use this information to create educational programming. Incorporate discussions about protecting personal information and abiding by the student code of conduct in cyberspace into orientation programs. Define the role of the campus judicial system with respect to e-violations. Continue to find balance between student autonomy and institutional liability. (Olson, 2007; Read & Young, 2006; Young, 2008)

24 The job description, roles, responsibilities, as well as the ways in which professionals interact with students.

25 (Piled Higher and Deeper by Jorge Cham)

26 Access for Students Many resources are available 24 hours a day on the internet. Students often expect immediate service from professionals by email. Style of Delivery of Information Traditional programming models may be obsolete for many topics. Delivery of Services Alterations Online portals allow students to conduct business from any location with internet access, including with the bursar, registrar, and housing office. Continual Professional Development of Technology Skills In order to communicate and work effectively with students, it is necessary for professionals to remain fluent in contemporary technological issues and media. Outsourcing of Resources Because many services and most information can be delivered electronically, professionals risk being made redundant. Institutions can consolidate resources and personnel when physical location is moot.

27 Incorporation of technology into graduate preparation programs. Continuing education about technology in student affairs by participating in knowledge communities and webinars. Departmental support of relevant hardware and software. Professional role-modeling about time management and resource utilization. (Dare, 2006)

28 Wade (1997) anticipates three ways in which campuses and professionals will change: Least Change Model Sharing between universities will increase as instructors share classrooms across the internet. Professionals will become more aware of the needs of students. Information will be more user friendly and materials instructionally-focused. Most Change Model The residential campus will become non-existent, and the central campus extinct. The student body will expand beyond a specific geographic region. Certain functional areas may no longer be relevant, including housing, student activities, recreational programming, fraternity and sorority life, judicial affairs, and health services Combination Model The traditional campus will not become obsolete, but academics will move toward online classrooms and forums. Students will meet on campus briefly for supervision or experiential learning opportunities. Professionals will anticipate the mode of delivery shifting and will accommodate accordingly. Challenges: Student expectations have mirrored the 24 hour accessibility of the internet for professionals (Amey & VanDerLinden, 2003), which may result in professionals entering an infinite workday. As more information moves to the internet, jobs become endangered (Rhoades, 1999). Expenses of training professionals in skills needed to complete newly altered tasks as technology changes (Rhoades). As new skills are gained by professionals, is there enough funding to support the higher trained professional? (Rhoades). Professionals interacting consistently with technology begin to lose autonomy as their work and daily movements can be monitored more easily (Rhoades).

29 In small groups, reflect upon the following: 1. How does your functional area utilize technology? 2. Which resources are appropriate for you to make accessible through the internet? Which are not? 3. How should student affairs professionals interact with students through different forums such as Facebook, or on an institutional wiki? 4. How do you address security and privacy concerns with students? 5. How do you view your professional role in light of technological changes and advancements?

30 Remember, this is the Year of the Personal Computer here at McApple. How do you incorporate this into your work? We hope this has helped you to consider how technology has changed our field, and how to continue to improve our work with students.

31 International Society for Technology in Education: Study Raises New Privacy Concerns About Facebook: m m 10 Trends to Watch in Campus Technology: 01.htm 01.htm

32 Amey, M., & VanDerLinden, K. (2003). The use of technology: Institutional issues. National Education Association: 2003 Almanac of Higher Education. Retrieved February 11, 2008, from Boogart, M.R.V. (2004). Uncovering the Social Impacts of Facebook on a College Campus. Unpublished masters thesis, Kansas State University, Manhattan, KS. Brown, R.E. (2001). The process of community building in distance learning classes. Journal of Asynchronous Learning Networks, 5 (2). Carnevale, D. (2006). E-mail is for Old People. Chronicle of Higher Education, 53 (7), A27. Dare, L. (2006, Summer). Technology in student affairs: Seeking knowledge, craving community. Student Affairs Online, 7 (2). Retrieved September 17, 2007, from Eberhardt, D. M. (2007). Facing up to Facebook. About Campus, 12 (4), 18-26. Gergen, K. J. (2005). Technology, self and the moral project. Unpublished manuscript. Retrieved February 13, 2008, from Goldstein, E.R. (2007). Swimming alone? Chronicle of Higher Education, 53 (38), B2. Govani, T. & Pashley, H. (2005). Student awareness of the privacy implications when using Facebook. Unpublished paper presented at the Privacy Poster Fair at the Carnegie Mellon University School of Library and Information Science, December 14, 2005. Retrieved February 14, 2008, from Inside CRM (2008). The Facebook marketing toolbox: 100 tools and tips to tap the Facebook customer base. Retrieved February 13, 2008, from Lombardi, C. (2006). Penn State live offers mobile news service. Retrieved February 14, 2008, from 6106302.html Marcia, J. E. (1980). Identity in adolescence. In J. Adelson (Ed.), Handbook of adolescent psychology. New York: John Wiley & Sons. Olson, G. (2007, October 19). The ethics of technology. Chronicle of Higher Education, 54 (8), c1. Preece, J. (2000). Online communities. designing usability, supporting sociability. Chichester, England: John Wiley & Sons, LTD. Read, B, & Young, J. (2006, August 4). Facebook and other social-netowrking sites raise questions for administrators. Chronicle of Higher Education. Retireved February 17, 2008, from Reynolds, R. (2005, August 22). Back to school: Three technology trends to watch. XplanaZine. Retrieved February 11, 2008, from Rhoades, G. (1999). Technology and the changing campus workforce. Thought and Action, 15( 1 ), 127-138. Sergiovanni, T. J. ( 1994 ). Building community in schools. San Francisco: Jossey-Bass. Wade, A. (1997). The role of student affairs in the virtual university. Paper presented at the annual meeting of the American College Personnel Association, Chicago, IL. College Web Editor. (2008). Web marketing & PR in higher ed. Retrieved February 13, 2008, from Young, J. (2008, February 8). Mistakes, not hackers, are to blame for many data-security glitches on campuses, report says. Chronicle of Higher Education, Retrieved February 17, 2008, from

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