About TECNA | CompTIA | TechVoice About TECNA The Technology Councils of North America (TECNA) represents almost 50 IT and Technology trade organizations who, in turn, represent more than 16,000 technology-related companies in North America. TECNA serves its members and the industry through its strong peer-to-peer network and its regional initiatives to raise the visibility and viability of the technology industry. About CompTIA CompTIA is the voice of the worlds information technology (IT) industry. Its members are the companies at the forefront of innovation; and the professionals responsible for maximizing the benefits organizations receive from their investments in technology. CompTIA is dedicated to advancing industry growth through its educational programs, market research, networking events, professional certifications, and public policy advocacy. About TechVoice TechVoice is a newly-formed partnership of the Computing Technology Industry Association (CompTIA), the Technology Councils of North America (TECNA), and participating regional technology associations. Collectively, we represent thousands of technology companies across the country employing millions of workers. We are dedicated to empowering and mobilizing the grassroots tech community to impact legislative and regulatory issues important to growth, innovation and job creation.
About This Research The data for this quantitative study was collected via an online survey conducted during October 2012. A total of 1,082 senior (C-level) U.S. IT and business executives belonging to one of the regional technology associations affiliated with the Technology Councils of North America (TECNA) participated in the survey. This report contains data specific to the North Carolina Technology Association. The sample size for this segment is 38. The margin of sampling error at the 95% confidence level for the overall results is +/- 3.0 percentage points. Sampling error is larger for subgroups of the data. As with any survey, sampling error is only one source of possible error. While non-sampling error cannot be accurately calculated, precautionary steps were taken in all phases of the survey design, collection and processing of the data to minimize its influence. The study was conducted in conjunction with the Computing Technology Industry Association (CompTIA). CompTIA is a member of the Marketing Research Association (MRA) and conforms to its guidelines for survey best practices and research ethics. Any questions about the research methodology or data collection can be directed to firstname.lastname@example.org.
Profile of Survey Respondents Industry Sector of Survey Respondent OverallNorth Carolina Information technology (IT) or telecommunications 43%66% Professional services (non IT) 9%3% Healthcare/Medical 6%3% Media/Publishing/Entertainment 6%3% Financial/Banking/Insurance 6%0% Education 5%0% Advanced manufacturing (non IT sector) 4%5% Life sciences 4%0% Environmental or energy technology 3%8% Retail/Wholesale 2%3% Government (federal, state, local) 1%0% AMTUC (Agriculture, Mining, Transportation, Utilities, Construction) 1%3% Hospitality/Food/Beverage 0% Advanced materials 0% Other industry sector 7%8% Total Number of Employees at Firm of Survey Respondent OverallNorth Carolina Less than 10 34%11% 10 to 24 15%18% 25 to 99 18%21% 100 to 499 15%21% 500 to 999 3%8% 1,000 or more employees 15%21% Source: TECNA Base: 1,082 senior U.S. technology and business executives Base: 38 North Carolina Technology Association executives
Geographic Segmentation Categories Northeast (n=267) Connecticut Technology Council Mass Technology Leadership Council (MassTLC) New Hampshire High Tech Council New Jersey Technology Council New York Technology Council Philadelphia Alliance for Capital and Technologies Pittsburgh Technology Council Midwest (n=279) Illinois Technology Association (ITA) Northeast Ohio Software Association Minnesota High Tech Association Technology Association of Iowa Wisconsin Technology Council South (n=234) Council for Entrepreneurial Development (CED) Louisiana Technology Council Metroplex Technology Business Council (MTBC) North Carolina Technology Association Northern Virginia Technology Council Technology Association of Georgia West (n=298) Arizona Technology Council Technology Association of Oregon Utah Technology Council Washington Technology Industry Association This report contains a number comparisons among geographic regions. The following groupings are based on standard U.S. Census Bureau categorizations.
Source: TECNA Base: 1,076 senior U.S. technology and business executives Base: 38 North Carolina Technology Association executives Business Sentiment Rating Rating on a 100-point scale | 100=highest | 0=Lowest
Planned Increase North Region Midwest Region South Region West Region North Carolina Investments in new products or business lines 59%58%53%64% 55% Staffing levels in technical positions (e.g. engineers, programmers, help desk, etc.) 59%56%54%59% 63% Marketing/advertising expenditures57%52%48%56% 39% Technology expenditures53%55%46%54% 53% Staffing levels in non-technical positions (e.g. sales, marketing, project management, etc.) 51%49%47%55% 50% Staff training or professional development44%41%36%45% 32% Business travel42%46%33%42% 39% Capital expenditures (e.g. non technology)32%36%26%38% 21% Cost cutting25%23%33%27% 34% Expected Changes in Business Investments Percent indicating a planned increase in investment over next 6 months Source: TECNA Base: 1,078 senior U.S. technology and business executives Base: 38 North Carolina Technology Association executives
Rating of Concerns that Could Inhibit Growth Timeframe: over next 6 months Source: TECNA Base: 1,078 senior U.S. technology and business executives Base: 38 North Carolina Technology Association executives
Policy Proposal North Region Midwest Region South Region West Region North Carolina Doing more to expand access to capital for startup and high growth companies 65%57%55%54%53% Doing more to advance STEM education at the K-12 level42%52%50%52%42% Achieving a simplified personal and corporate tax structure, including closing corporate tax loopholes 43%49%46%50%45% Making the research and development (R&D) tax credit permanent 48%43%37%46%32% Placing career, technical and vocational education on par with traditional degree programs to help expand pool of trained tech workers 38%44%39%46%42% Expanding visa categories and H1B caps to keep foreign nationals with advanced STEM skills in the U.S. 32%31%35%38%24% Advancing a pro-trade agenda to expand U.S. exports of technology products 24%21%24%26%18% Expanding incentives and easing regulations for commercialization of academic or government applications 20%21%20%23%5% Creating more incentives to build out the broadband infrastructure 19%25%22%19%24% Making more spectrum available for creation of new wireless applications 16%17% 16%13% Tax holiday for the repatriation of profits from overseas by U.S. tech companies 14% 20%17%18% Support for Policy Initiatives That May Spur Growth or Innovation in the Tech Sector
Preference for Government Involvement in Promoting Growth and Innovation in the Tech Sector Source: TECNA Base: 1,051 senior U.S. technology and business executives Base: 38 North Carolina Technology Association executives
Rating of How State/Local Government Represented the Interests of the Tech Sector Timeframe: during past two years Source: TECNA Base: 1,043 senior U.S. technology and business executives Base: 38 North Carolina Technology Association executives
Rating of Quantity and Quality of Tech Talent in State and/or Region Source: TECNA Base: 1,049 senior U.S. technology and business executives Base:38 North Carolina Technology Association executives
Assessment of Tech Sector Potential Rating of the respondents belief of the degree to which the tech sector in respondents state/region is reaching its potential, or not Source: TECNA Base: 1,046 senior U.S. technology and business executives Base: 38 North Carolina Technology Association executives
Ranking of Importance of Tech Sector Segments Source: TECNA Base: 1,042 senior U.S. technology and business executives Base: 38 North Carolina Technology Association executives
Assessment of Technologies as Contributors to Growth in State/Region Over Next Two Years Overall North Carolina 64%73%Big Data analytics, data mining and business intelligence 60%51%Mobile apps development 59%70%Healthcare tech 59%70%Cloud-based software development (SaaS) 48%70%Everything-as-a-service (e.g. managed help desk, networks, security, etc.) 42%30%Wireless services 39%27%E-commerce or mobile commerce 38%46%Cloud implementation, integration or consulting services 37%35%Green tech 36%38%Mobile implementation, integration or consulting services 35%38%Mobile device development (Tablets, smartphones, accessories) 34%27%Biotech 33%32%Business process automation 31%27%Social solutions and technologies 30%43%Big Data storage and management 29%32%Enterprise collaboration (Video conferencing, collaboration tools) 29%35%Cloud data centers 26%19%Data visualization 24%19%Location-based services and technologies 23%27%Aggregation/Orchestration (coordination among multiple service providers) 17%3%Machine-to-machine learning or interaction 14%5%Defense tech 9%11%Telecom equipment development