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Transforming Business @ the intersection of Marketing & Technology By Mayur Gupta @inspiremartech
My Daughter Online Shopper Age 3 Years Montessori School Favorite Gadget – iPhone Favorite Mobile App - Gilt Our world today
@courtesy Scott Brinker; chiefmartec.com
We dont believe in digital marketing. We believe in marketing in a digital world Clive Sirkin, CMO of Kimberly Clark
And this world is exploding with disruption
D I S R U P T O R S @courtesy www.vml.com
You miss 100% of shots you dont take -Wayne Gretzky
New way to diagnose human body using smart phone
The new wearable technology now in CLOTHING lines
Online ; Offline – difference?
Sun Dial QR Code – Redefine Experience
13 Unprecedented scale of change. @courtesy Scott Brinker; chiefmartec.com
14 Unprecedented speed of change. @courtesy Scott Brinker; chiefmartec.com
The consumer is right at the center of it all
CONSUMER RETAILERS BRANDS Era of the Brands & Advertisers CONSUMER BRANDS RETAILERS BRANDS RETAILERS CONSUMER TODAY - Era of the Connected Consumer Era of the Retail Disruption
So, What Really Happened
The bar has been removed!!!
What does all this mean for the brands & marketers
technology changes exponentially organizations change logarithmically technology management is deciding which changes are adopted ? ? @courtesy Scott Brinker; chiefmartec.com #1
#2 An unwired fragmented ecosystem
#3 Organizational silos & fragmented operating model
Finance Sales MediaeCommerce Coupons & Loyalty Mobile Marketing Technology
The problem is that too many companies are essentially showing their organizational chart to consumers Bob Lord & Ray Velez, Razorfish
Well great, now how do we fix it?
drive C O N V E R G E N C E
wiring = data + API + cloud #1 Convergence in data & technology ecosystem connected experiences technology consolidation marketing operating system
#2 Convergence in skills technology creativestrategymarketing mediafinance ?
#3 Organizational Convergence Marketing Technology
#3 Organizational Convergence Marketing Technology NOT ENOUGH ANYMORE THE FAMOUS GARTNER QUOTE
#3 Organizational Convergence Marketing Technology Sales Strategy Sales Strategy Media Finance Media Finance
#3 Organizational Convergence Marketing Technology Sales Strategy Sales Strategy Media Finance Media Finance this is where the consumer touches the brand
Easier said than done; but then again, WHO said Marketing was easy
Reach me at: Email: email@example.com Twitter: @inspiremartech Blog: inspiremartech.com Thank You Mayur Gupta Global Head, Marketing Technology @ Kimberly Clark www.kcc.com
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DIGITAL DAY PRESENTATION DECK This presentation deck covers the following: Presentation: Overview of the agency, BIMA and Digital Day (Slides 2 – 25) Video:
Marketing Agencies Your Company. [Your Company] can help you… ˃ Create, manage, and measure digital campaigns ˃ Engage your audience with both inbound.
Helping retailers sell to mobile shoppers since 2007 How to Increase Sales with an SMS Campaign February 29th, 2012 Ken Barber – VP Marketing and Gwin.
L & R Banno Pty Ltd trading as amity child Micro Business.
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Copyright © 2016 – Curt Hill The Digital World Understanding the challenges of this world.
Online Ordering: Tips for Success John Mills, GRS Sales Manager John Weatherston, Johns Pizza Café Roy Bullard, Pizza Guys.
THE MOBILE CHANNEL IN FINANCIAL SERVICES TARIK HUSAIN BUSINESS DEVELOPMENT DIRECTOR ASIAN BANKER SUMMIT APRIL 2011.
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