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Transforming the intersection of Marketing & Technology By Mayur
My Daughter Online Shopper Age 3 Years Montessori School Favorite Gadget – iPhone Favorite Mobile App - Gilt Our world today
@courtesy Scott Brinker; chiefmartec.com
We dont believe in digital marketing. We believe in marketing in a digital world Clive Sirkin, CMO of Kimberly Clark
And this world is exploding with disruption
D I S R U P T O R
You miss 100% of shots you dont take -Wayne Gretzky
New way to diagnose human body using smart phone
The new wearable technology now in CLOTHING lines
Online ; Offline – difference?
Sun Dial QR Code – Redefine Experience
13 Unprecedented scale of Scott Brinker; chiefmartec.com
14 Unprecedented speed of Scott Brinker; chiefmartec.com
The consumer is right at the center of it all
CONSUMER RETAILERS BRANDS Era of the Brands & Advertisers CONSUMER BRANDS RETAILERS BRANDS RETAILERS CONSUMER TODAY - Era of the Connected Consumer Era of the Retail Disruption
So, What Really Happened
The bar has been removed!!!
What does all this mean for the brands & marketers
technology changes exponentially organizations change logarithmically technology management is deciding which changes are adopted ? Scott Brinker; chiefmartec.com #1
#2 An unwired fragmented ecosystem
#3 Organizational silos & fragmented operating model
Finance Sales MediaeCommerce Coupons & Loyalty Mobile Marketing Technology
The problem is that too many companies are essentially showing their organizational chart to consumers Bob Lord & Ray Velez, Razorfish
Well great, now how do we fix it?
drive C O N V E R G E N C E
wiring = data + API + cloud #1 Convergence in data & technology ecosystem connected experiences technology consolidation marketing operating system
#2 Convergence in skills technology creativestrategymarketing mediafinance ?
#3 Organizational Convergence Marketing Technology
#3 Organizational Convergence Marketing Technology NOT ENOUGH ANYMORE THE FAMOUS GARTNER QUOTE
#3 Organizational Convergence Marketing Technology Sales Strategy Sales Strategy Media Finance Media Finance
#3 Organizational Convergence Marketing Technology Sales Strategy Sales Strategy Media Finance Media Finance this is where the consumer touches the brand
Easier said than done; but then again, WHO said Marketing was easy
Reach me at: Blog: inspiremartech.com Thank You Mayur Gupta Global Head, Marketing Kimberly Clark
The. of and a to in is you that it he for.
Of. and a to the in is you that it at be.
Digital Content: Where are Publishers Investing & What Challenges Will They Need to Overcome? Marc Rubner Vice President, Product Marketing
The. of and a to in is you that it he was.
Public Being Streetwise with MT in an Enterprise Neighborhood Will Burgett, PMP® Product Manager Translation Innovation & Services Marketing Solutions.
High Frequency Words List A Group 1. the of and.
What is the social media revolution? Separation Information Means of distribution.
SAVVY SHOPPER TIP: TRADE vs. SELL My Used Car?. Age, miles, dents, tires, color, accidents, make, model….all of these items decides the value of my trade.
Managing Up Helping leaders 'get' digital March 21, 2013 Lisa Welchman Introduction by Gerry McGovern.
First Grade Sight Words a in I and is it for.
PORTAL TOUR PROSPECTING PORTAL TOUR PROSPECTING Grow your Business using the best tool we have; THE WEB PORTAL A brief EXCITING PORTAL TOUR will help you.
Value of CSTA in the Marketplace This contribution from ECMA member Siemens shows how the latest CSTA standards (ECMA-323) are valuable to the Marketplace.
C O N F I D E N T I A L DRAFT Client Logo Electronic commerce (e-commerce) initially referred to the facilitation of electronic commercial transactions,
Mobile Commerce Is Here! Learn How mShopper Makes It Quick, Easy, and Affordable to Create a Profitable Mobile Store Lets Go Mobile!
And It Begins… So, you want to start using social media for your business? Sounds like a plan… We will focus on two platforms today, Facebook and Twitter.
Top Secrets To E-Marketing Success Joseph A. Mohay Online Sales Manager – GlobalDirectories.com.
INSTRUCTIONS FOR USE: Customize this section with your picture, background and experience, and company/contact information, or delete if you are adding.
Changing Humans how the designers of computer systems have altered their vision of the human user Richard Harper.
Website Success It isn’t Creative, if it Doesn’t Sell.
[YOUR BUSINESS/COMPANY NAME] Business Plan. Business Overview Summarize: What your business will do – how it will provide consumer benefits sought in.
Annual Sharing Day 2013 Maureen Ennis Beth Gleba Be a Collaboration Catalyst.
The people Look for some people. Write it down. By the water So there you are. Who will make it? You and I A long time What will they do?
From Anywhere and Anytime to Here and Now … Imagining the future of technology in culturally relevant contexts Ashwini Asokan : : Design Researcher : :
E-commerce Kenneth C. Laudon Carol Guercio Traver business. technology. society. eighth edition Copyright © 2012 Pearson Education, Inc.
Dolch Words the of and to a in that is was.
What have you learned from your audience feedback? I feel that I learned a fair amount from my audience feedback, some elements of it I have taken on board.
Section 5: Technological Developments.. Key words: New technologies Digital broadcasting media convergence Impact Digital switchover Social media.
Paul Greenberg Author: CRM at the Speed of Light.
Help me out. who is he even before we go but come again.
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