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Transforming the intersection of Marketing & Technology By Mayur

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Presentation on theme: "Transforming the intersection of Marketing & Technology By Mayur"— Presentation transcript:

1 Transforming the intersection of Marketing & Technology By Mayur

2 My Daughter Online Shopper Age 3 Years Montessori School Favorite Gadget – iPhone Favorite Mobile App - Gilt Our world today

3 @courtesy Scott Brinker; chiefmartec.com

4 We dont believe in digital marketing. We believe in marketing in a digital world Clive Sirkin, CMO of Kimberly Clark

5 And this world is exploding with disruption

6 D I S R U P T O R

7 You miss 100% of shots you dont take -Wayne Gretzky

8 @courtesy

9 New way to diagnose human body using smart phone

10 The new wearable technology now in CLOTHING lines

11 Online ; Offline – difference?

12 Sun Dial QR Code – Redefine Experience

13 13 Unprecedented scale of Scott Brinker; chiefmartec.com

14 14 Unprecedented speed of Scott Brinker; chiefmartec.com

15 The consumer is right at the center of it all

16 CONSUMER RETAILERS BRANDS Era of the Brands & Advertisers CONSUMER BRANDS RETAILERS BRANDS RETAILERS CONSUMER TODAY - Era of the Connected Consumer Era of the Retail Disruption

17 So, What Really Happened

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23 The bar has been removed!!!

24 What does all this mean for the brands & marketers

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26 technology changes exponentially organizations change logarithmically technology management is deciding which changes are adopted ? Scott Brinker; chiefmartec.com #1

27 #2 An unwired fragmented ecosystem

28 #3 Organizational silos & fragmented operating model

29 Finance Sales MediaeCommerce Coupons & Loyalty Mobile Marketing Technology

30 The problem is that too many companies are essentially showing their organizational chart to consumers Bob Lord & Ray Velez, Razorfish

31 Well great, now how do we fix it?

32 drive C O N V E R G E N C E

33 wiring = data + API + cloud #1 Convergence in data & technology ecosystem connected experiences technology consolidation marketing operating system

34 #2 Convergence in skills technology creativestrategymarketing mediafinance ?

35 #3 Organizational Convergence Marketing Technology

36 #3 Organizational Convergence Marketing Technology NOT ENOUGH ANYMORE THE FAMOUS GARTNER QUOTE

37 #3 Organizational Convergence Marketing Technology Sales Strategy Sales Strategy Media Finance Media Finance

38 #3 Organizational Convergence Marketing Technology Sales Strategy Sales Strategy Media Finance Media Finance this is where the consumer touches the brand

39 Easier said than done; but then again, WHO said Marketing was easy

40 Reach me at: Blog: inspiremartech.com Thank You Mayur Gupta Global Head, Marketing Kimberly Clark


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