Presentation on theme: "INFORMATION TECHNOLOGY IN BUSINESS AND SOCIETY INFO-UB.0001.004 SPRING 2012 – SESSION 1 SEAN J. TAYLOR."— Presentation transcript:
INFORMATION TECHNOLOGY IN BUSINESS AND SOCIETY INFO-UB SPRING 2012 – SESSION 1 SEAN J. TAYLOR
WHATS THIS COURSE ABOUT?
WHO ARE YOU? Year:freshman/sophomore/junior/senior? Major:finance/marketing/accounting/management
TEACHING ASSISTANT Varun will be grading and hosting recitations during certain sections. Weekly office hours for any questions you have.
ADMINISTRATIVIA 14 weeks of class (28 sessions) + 1 midterm on March 8 th (right before Spring Break) + 1 final exam on May 15 th + 4 individual assignments + 3 group projects ITBS
MATERIALS Whenever possible, your course materials will come from online sources with permissive licenses. Saves you money Ensures content is up-to-date Be careful and read critically! I will bring printouts of main readings.
THE RULES 1.Attend class. Be on time and stay until the end. 2.Be prepared. Read/watch the assigned readings/videos. 3.Participate in class and on the blog. 4.No electronic devices please.* 5.Turn in assignments/projects on time. 6.No cheating. I will catch you and it will be awkward. 7.Be respectful to me and your classmates.
Demonstrate that you read and understand the material. Ask interesting questions that stimulate discussion. Listen attentively to your classmates. Support your arguments with evidence or sound logic. Be polite and respectful at all times.
TECHNOLOGY Τεχνολογία THE STUDY OF ART, SKILL, OR CRAFT
The new technology does not yet have a single established name. We shall call it information technology (IT). Leavitt and Whisler (HBR, 1958)
LETS GET DIGITAL
ARPANET came out of our frustration that there were only a limited number of large, powerful research computers in the country.
Dhar and Sundararajan (2007)
INFORMATION ASYMMETRIES? WHAT HAPPENS TO
1. IT TRANSFORMS BUSINESS AND SOCIETY 2. INVESTMENTS IN IT ARE CRITICAL TO THE SUCCESS OF ORGANIZATIONS 3. INNOVATION AND CREATIVITY IN THE USE OF DATA IS CRITICAL TO SUCCESS
WHATS THIS COURSE ABOUT? PART 2
MANAGING IT PROJECTS OPEN SOURCE SOFTWARE DEVELOPING APPS SUCCESSFULLY USING DATA PRICING DIGITAL GOODS NETWORK EFFECTS & STRATEGY NEW BUSINESS MODELS ENTREPRENEURSHIP
NEXT CLASS: INTELLECTUAL PROPERTY Intellectual Property in IT Read The Digital Dilemma. Copyright Law and DMCA Skim the Wikipedia articles. SOPA Watch the SOPA video. Fun: Everything is a Remix Assignment: me!